{"id":22775,"date":"2025-08-06T14:27:17","date_gmt":"2025-08-06T14:27:17","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/take-your-sms-marketing-strategy-to-the-next-level-with-bloomreach-engagement"},"modified":"2025-08-06T14:30:52","modified_gmt":"2025-08-06T14:30:52","slug":"take-your-sms-marketing-strategy-to-the-next-level-with-bloomreach-engagements-newest-sms-marketing-features","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/take-your-sms-marketing-strategy-to-the-next-level-with-bloomreach-engagements-newest-sms-marketing-features","title":{"rendered":"Take Your SMS Marketing Strategy to the Next Level With Bloomreach Engagement"},"content":{"rendered":"<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/sms-marketing\">SMS marketing<\/a> has grown by leaps and bounds recently and has become one of the most important and effective marketing channels.<\/p>\n<p>As SMS regulation tightens \u2014 including new state laws like <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/texas-senate-bill-140\">Texas SB 140<\/a> \u2014 it\u2019s more important than ever to have compliance baked into your SMS marketing strategy. <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\" target=\"_blank\" rel=\"noopener\"><u>Bloomreach Engagement<\/u><\/a> offers built-in tools to help you stay legally protected while reaching your audience effectively: consent capture with double opt-in, real-time opt-out handling, silent hour enforcement, and audit-ready logs for every message.<\/p>\n<p>We offer a range of SMS features in Bloomreach Engagement. Our all-in-one marketing platform provides SMS marketing tools designed to help marketing teams expand their\u00a0<a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/sms-messaging\" target=\"_blank\" rel=\"noopener noreferrer\">SMS strategies<\/a> and connect with customers via text message in new and exciting ways.<\/p>\n<p>Our SMS marketing services include:<\/p>\n<ul>\n<li>SMS sign-up units and text-to-join keywords<\/li>\n<li>SMS campaigns and a new visual builder<\/li>\n<li>An SMS campaign evaluation dashboard<\/li>\n<li>Pre-built SMS templates<\/li>\n<li>SMS scenario node that includes MMS<\/li>\n<li>AI-powered optimal send times and generative content<\/li>\n<li>A contact card creator<\/li>\n<\/ul>\n<p>With so many features to optimize your SMS marketing efforts, our platform offers everything you need to leverage this rapidly growing channel. And it ensures that your SMS marketing is natively integrated with the larger Engagement product suite, allowing you to create personalized customer experiences that make brands truly stand out.<\/p>\n<p>Ready to see what these features can do for you? Here\u2019s everything you need to know about our latest SMS marketing solution.<\/p>\n<h2>Grow Your SMS Audience Quickly and Compliantly<\/h2>\n<p>Cultivating a strong subscriber list is step one of any good <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/setting-up-for-sms-success-how-to-build-an-effective-sms-marketing-strategy\">SMS strategy<\/a>. To help you build the best list possible, we offer useful new features to keep your efforts persuasive, seamless, and completely compliant with best practices.<\/p>\n<h3>SMS Sign-Up Units<\/h3>\n<p>With Bloomreach, marketers can grow SMS lists and stay fully aligned with the <a href=\"https:\/\/www.fcc.gov\/sites\/default\/files\/tcpa-rules.pdf\" target=\"_blank\" rel=\"noopener\"><u>Telephone Consumer Protection Act (TCPA)<\/u><\/a> using our TCPA compliant <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/sms-sign-up-units\" target=\"_blank\" rel=\"noopener\"><u>sign-up units<\/u><\/a>.<\/p>\n<p>Our platform offers fully customizable <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/web-layers\" target=\"_blank\" rel=\"noopener\">weblayers<\/a> with embedded TCPA and SB 140-compliant consent language, plus mobile-friendly formatting for seamless double opt-in flows (e.g., keyword reply \u201cYES\u201d). All consent events are timestamped and stored in each customer profile to ensure full auditability.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-1.jpg\" alt=\"An in-platform view of creating an SMS Sign-up Unit in Bloomreach Engagement\" \/><\/p>\n<p>Now you can seamlessly capture opt-ins on desktop and mobile, along with <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/importance-of-zero-party-data\" target=\"_blank\" rel=\"noopener\"><u>zero-party data<\/u><\/a> to make your messages personalized right from the start. And it\u2019s all easy to set up with Bloomreach Engagement\u2019s user-friendly platform.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-2.jpg\" alt=\"Examples of desktop and mobile banners used for capturing opt-ins for SMS marketing campaigns\" \/><\/p>\n<p>Plus, you can collect email and SMS opt-ins together with multi-step forms, allowing you to grow both of your best performing channels simultaneously.<\/p>\n<h3>Text-to-Join Keywords<\/h3>\n<p>Giving your audience the most intuitive avenue for engagement with your brand is the best thing you can do to build lasting customer relationships. That\u2019s why Bloomreach lets you create and manage custom <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/sms-sign-up-units#text-to-join-keywords\" target=\"_blank\" rel=\"noopener\"><u>text-to-join keywords<\/u><\/a> that can be shared across all marketing channels, both online and offline, to help supercharge subscriber growth.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-4.jpg\" alt=\"A text-to-join keyword highlighted on a brand\u2019s social media, encouraging followers to text the keyword to join a VIP list\" \/><\/p>\n<p>This functionality allows subscribers to text a keyword to a brand\u2019s <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/a-guide-to-sms-short-codes\" target=\"_blank\" rel=\"noopener\"><u>short code<\/u><\/a> and sign up for SMS communications, anywhere and anytime.<\/p>\n<p>With easy-to-remember keywords that customers can simply text to opt in, marketers can set their SMS list up for lasting success. You can share keywords on dedicated web pages, on social posts, in email campaigns, and even on in-store signage to convert your audience into SMS subscribers.<\/p>\n<p>These keyword opt-ins are compatible with double opt-in flows and allow you to capture consent from mobile-first users in a way that\u2019s fully compliant with federal and state regulations.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-5.jpg\" alt=\"A text-to-join SMS keyword being advertised through a business\u2019 in-store signage\" \/><\/p>\n<h3>A Note on the Importance of Compliance<\/h3>\n<p>Staying <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/understanding-tcpa-and-ctia-compliance-for-sms-marketing-in-the-us\" target=\"_blank\" rel=\"noopener\"><u>TCPA compliant<\/u><\/a> isn\u2019t just a good idea \u2014 it\u2019s the law. US businesses are legally required to adhere to the rules and conditions it lays out, which is why Bloomreach Engagement offers a <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/tcpa-list-validation\" target=\"_blank\" rel=\"noopener\"><u>TCPA list validation feature<\/u><\/a> that helps you follow regulations and stay compliant while running SMS campaigns.<\/p>\n<p>This feature automatically checks state and national \u201cDo Not Call\u201d registries, helps you avoid deactivated phone numbers, and works to keep your SMS subscriber list completely compliant with TCPA rules.<\/p>\n<p>You can also configure\u00a0silent hours, enforce time zone\u2013aware delivery, and automatically suppress risky recipients \u2014 such as known TCPA litigators, reassigned numbers, and Do Not Call registrants \u2014 using our\u00a0TCPA list validation\u00a0feature.<\/p>\n<h2>Review SMS Campaign Performance<\/h2>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/sms-marketing\">SMS marketing<\/a> requires an agile approach with a strategy that can adapt when necessary. And that\u2019s exactly what our\u00a0<a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/sms-campaigns#evaluation-dashboard\" target=\"_blank\" rel=\"noopener\"><u>evaluation dashboard<\/u><\/a> offers.<\/p>\n<p>Now you can get everything you need to achieve success in your campaigns, and it\u2019s all available from the SMS campaign module in Bloomreach Engagement.<\/p>\n<p>With just one click, the evaluation dashboard displays all the key metrics that shed light on the overall strength of your SMS campaigns. You can analyze data for revenue attribution, audience engagement, conversion rate, failed sends and deliveries, and more.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-6.jpg\" alt=\"An in-platform view of Bloomreach Engagement\u2019s evaluation dashboard for SMS campaign performance\" \/><\/p>\n<p>With easy access to this level of insight into SMS campaigns, marketers can refine their strategy and optimize their SMS marketing efforts to be more effective. Tracking, analyzing, and testing your messaging has never been easier, ensuring that every move you make is backed by real-time data. Plus, each campaign is versioned automatically \u2014 allowing teams to track changes, prove what was sent and when, and maintain audit readiness for compliance reviews.<\/p>\n<p>You can weave your texts into personalized experiences for your customers, monitor deliverability to make sure your campaigns always reach your audience, and troubleshoot any declines in your campaign\u2019s performance at a moment\u2019s notice.<\/p>\n<h2>Create, Test, and Preview SMS Messages<\/h2>\n<p>With SMS rapidly becoming as vital as email for marketers, you need a platform that prioritizes both channels. Bloomreach\u2019s <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/sms-campaigns\" target=\"_blank\" rel=\"noopener\"><u>SMS campaign builder<\/u><\/a> is just as intuitive and comprehensive as our email campaign builder, offering the same productive, convenient tools and user-friendly experience you expect from a best-in-class marketing solution.<\/p>\n<p>Now you get all the streamlined capabilities needed to maximize your SMS channel. You can send one-off SMS campaigns easily, via the new SMS campaigns section of the platform which includes the new visual builder, without having to send all messages through scenarios.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-7.jpg\" alt=\"Bloomreach Engagement\u2019s campaign builder where marketers can Create, Test, and Preview SMS Messages\" \/><\/p>\n<p>And as always, you can easily create, preview, and test every message with Bloomreach Engagement before you hit send.<\/p>\n<p>Whether you\u2019re creating one-time messages like flash sales or layering your campaigns into your wider customer journey, our visual builder accurately reflects the actual message rendering that your customers will receive. You can enhance their experience down to the last detail with easy-to-add links, personalized messaging, multimedia content, and more.<\/p>\n<h2>Drive Revenue With Pre-Built SMS Templates<\/h2>\n<p>There\u2019s a reason that some SMS formats are called \u201cbest practices\u201d \u2014 they have a proven track record of driving revenue quickly and effectively. Which is why we compiled a collection of <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/sms-campaigns#predefined-templates\" target=\"_blank\" rel=\"noopener\"><u>pre-built SMS templates<\/u><\/a> based on high-converting campaigns for our customers to easily adopt, execute, and enjoy immediate benefits.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-8.jpg\" alt=\"Bloomreach Engagement\u2019s library of SMS templates for pre-built marketing campaigns\" \/><\/p>\n<p>Marketers can set up campaigns that are vital elements of an <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/ecommerce-customer-experience\">elevated customer experience<\/a>, like welcome messages for new subscribers, special discount offers, <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/plug-and-play\/watchdog-price-drop-sms\">price drop alerts<\/a>, and so much more. The campaign structure and settings are already in place, waiting for you to put them into action.<\/p>\n<h2>Easily Switch Between SMS and MMS Messages in Complex Workflows<\/h2>\n<p>Content is king in the world of marketing, which is why a seamless workflow to create dynamic, engaging campaigns is crucial for marketers. Whether you want a quick, text-only message or a media-filled campaign, you need to be able to craft whatever message works best for your goals \u2014 and pivot when you need to.<\/p>\n<p>With Bloomreach Engagement, you can now use the <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/sms-campaigns\" target=\"_blank\" rel=\"noopener\"><u>SMS scenario node<\/u><\/a> and easily turn any SMS into an <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/mms-marketing-101-your-complete-guide\" target=\"_blank\" rel=\"noopener\"><u>MMS<\/u><\/a> by using a straightforward toggle and adding media files. If you change your mind and don\u2019t want to add a video, image, or .GIF file, you can quickly revert back to an SMS.<\/p>\n<p>This functionality matches the new visual builder used in SMS campaigns for a cohesive <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/apis-microservices-transforming-shopping-experience\">platform experience<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-9-scenario_original.gif\" alt=\"Bloomreach Engagement\u2019s SMS scenario mode that allows marketers to switch seamlessly between SMS and MMS message creation\" \/><\/p>\n<p>Both types of messages have their advantages \u2014 text-only SMS campaigns are ideal for most use cases and help keep campaign costs low, while MMS messages are great for low volume, attention-grabbing campaigns.<\/p>\n<p>It all depends on what you want your messaging to accomplish, and Bloomreach Engagement gives you all the tools you need to find the best approach and make it happen.<\/p>\n<h2>Send Messages at the Perfect Time<\/h2>\n<p>If you want to reach your customer when it counts, you can\u2019t rely on the average preferred send time. You need to create truly <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\">personalized experiences<\/a> for your customers, and our <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/optimal-send-time\" target=\"_blank\" rel=\"noopener\"><u>AI-powered optimal send time<\/u><\/a> can help you achieve just that.<\/p>\n<p>Bloomreach is the only platform that enables AI to determine the best time to send your SMS campaigns. The optimal send time prediction model is based on historical click data at the individual level, allowing marketers to serve messages at the perfect time for every audience member, no matter the size of the audience.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-10_2.jpg\" alt=\"The customer journey path for Bloomreach Engagement\u2019s AI-powered optimal send time feature\" \/><\/p>\n<p>Rather than determining an aggregate send time for your subscribers, you can personalize send times down to the individual and store that data on their customer profile.<\/p>\n<p>This unique feature of Bloomreach Engagement can help your campaigns make a great impression by timing your sends for when messages are most likely to be clicked \u2014 an especially useful tool since measuring open rates isn\u2019t possible for SMS.<\/p>\n<p>Bloomreach also gives marketers control over silent hours to avoid sending messages during prohibited times \u2014 like the 8 a.m. \u2013 9 p.m. window mandated by many state laws including <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/texas-senate-bill-140\">Texas SB 140<\/a> \u2014 while still using AI to maximize click potential.<\/p>\n<h2>Make Every Message Recognizable<\/h2>\n<p>It\u2019s all too easy for customers to ignore texts from unknown numbers. With our convenient <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/contact-cards\" target=\"_blank\" rel=\"noopener\"><u>contact card creator<\/u><\/a>, you can share your business name, number, logo, and more with your SMS subscribers so they can easily save this information to their personal contact list.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-11.jpg\" alt=\"Bloomreach Engagement\u2019s in-platform contact card creator to build easy-to-share SMS contact cards\" \/><\/p>\n<p>All you need to do is fill out the required fields and your contact card is ready to be used in SMS campaigns and scenarios within the SMS action node.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-12.jpg\" alt=\"Bloomreach Engagement\u2019s in-platform contact card creator to easily share SMS contact cards\" \/><\/p>\n<p>While this may seem like a simple feature, it\u2019s an extremely important one that businesses should incorporate into their strategy. It\u2019s becoming more and more important to be recognized as a known sender on your customers\u2019 phones, especially with the growing concern of your messages being flagged as junk based on new iOS updates.<\/p>\n<p>By creating a contact card directly within Bloomreach Engagement, adding it to a message, and sending it to your subscribers, you ensure your campaigns will always be accepted by a customer\u2019s inbox \u2013 and stand out as a recognized message.<\/p>\n<h2>Create New Campaign Ideas With Our AI Content Generator<\/h2>\n<p>Generative AI is an innovative force that is changing every aspect of <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/making-the-most-of-ai-in-omnichannel-marketing\" target=\"_blank\" rel=\"noopener\"><u>omnichannel marketing<\/u><\/a>, and SMS is no different.<\/p>\n<p>For businesses looking to thrive in the modern marketing landscape, Bloomreach offers an <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/content-generator-via-chatgpt\" target=\"_blank\" rel=\"noopener\"><u>AI content generator<\/u><\/a> that helps you create excellent marketing content directly in our SMS campaign editor.<\/p>\n<p>Now you can input the desired theme, character count, and language for your SMS messaging and the content generator will create content options for you to use in your campaigns.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_sms-new-features-13.jpg\" alt=\"Bloomreach Engagement\u2019s AI content generator that helps you create excellent marketing content directly in our SMS campaign editor.\" \/><\/p>\n<p>Whether you\u2019re using the generated content verbatim or using the prompts to fine-tune your own messaging, it\u2019s a valuable tool for marketers looking to streamline their productivity.<\/p>\n<h2>Upgrade Your SMS Marketing With Bloomreach Engagement<\/h2>\n<p>With so many useful features, Bloomreach Engagement is the perfect all-in-one tool for your SMS marketing efforts.<\/p>\n<p>We know how important it is to build a strong subscriber list, create and test data-driven campaigns, include dynamic content in your messaging, and reach your customers when and where it counts.<\/p>\n<p>That\u2019s why our marketing solution is designed to optimize your SMS marketing while weaving the channel into your <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/omnichannel-commerce-for-business\">omnichannel strategy<\/a> \u2014 your SMS messages are always relevant, adaptive, and powered by all your data. There\u2019s nothing stopping you from building the most effective and efficient campaigns possible.<\/p>\n<p>Ready to take your SMS strategy to the next level \u2014 and stay compliant? Learn how Bloomreach helps brands like <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/boohooman\">boohooMAN<\/a> drive ROI with double opt-in flows, list validation, real-time opt-outs, and audit-ready consent tracking \u2014 all from one powerful platform.<\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/boohooman\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/best-sms-marketing-campaigns-request-9.jpg\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS marketing has grown by leaps and bounds recently and has become one of the most important and effective marketing channels. As SMS regulation tightens \u2014 including new state laws like Texas SB 140 \u2014 it\u2019s more important than ever to have compliance baked into your SMS marketing strategy. Bloomreach Engagement offers built-in tools to [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":19747,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[365],"industry":[],"channel":[270,269],"topic":[],"class_list":["post-22775","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-marketing-automation","channel-in-app","channel-sms-mms"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22775\/revisions"}],"predecessor-version":[{"id":66201,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22775\/revisions\/66201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/19747"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22775"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22775"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22775"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22775"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22775"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22775"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22775"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}