{"id":22756,"date":"2024-04-24T10:58:38","date_gmt":"2022-11-14T08:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/searchandising-what-is-it-and-why-is-it-a-winning-combo"},"modified":"2024-07-02T20:25:59","modified_gmt":"2024-07-02T20:25:59","slug":"searchandising-what-is-it-and-why-is-it-a-winning-combo","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/searchandising-what-is-it-and-why-is-it-a-winning-combo","title":{"rendered":"Searchandising: What Is It, and Why Is It a Winning Combo?"},"content":{"rendered":"

There are a lot of famous combinations throughout history: peanut butter and jelly, Romeo and Juliet, and Batman and Robin \u2014 just to name a few. So, we wanted to introduce another great combination: searchandising, which brings together site search<\/a> and merchandising in the most ideal way.<\/p>\n

\"Bloomreach<\/p>\n

Searchandising, or search merchandising, has gained a ton of traction in the ecommerce industry in recent years \u2014 and for good reason. This combination of site search and merchandising can unlock major potential for your business by empowering your ecommerce team to place the right<\/em> product in front of the right <\/em>person at the right<\/em> time to increase revenue, scale your business, and meet your customers\u2019 preferences (again and again).<\/p>\n

Between complex customer queries, manual optimization, complicated analytics, and being too reliant on IT, searchandising and the technology surrounding the practice can help address common pain points. Plus, with the macro-economic environment making return on investment (ROI) decisions more high stakes, there is no time like the present to improve your company’s approach to searchandising and invest in a worthwhile site search solution<\/a>.<\/p>\n

A good searchandising solution will provide automation, while still allowing room for your product experts to make regular adjustments. Before we get further into that topic, let\u2019s explore the concept of searchandising and why it matters to your business.<\/p>\n

What Is Searchandising?<\/h2>\n

Merchandising is an age-old art where physical displays of products are strategically arranged to appeal to the customer in the store and achieve sales goals. Think of those prominent holiday window displays during November and December or the small, add-on purchases that tempt you in the checkout lane year round. Window displays and checkout lanes are prime locations in brick-and-mortar storefronts that offer a ton of visibility to spotlight \u201cbig bet\u201d products.<\/p>\n

\"Visual<\/p>\n

Your intention online should be the same as it is in store: leveraging product placement to maximize conversions. This is often referred to as \u201csearchandising.\u201d Search merchandising is a unique duo to ecommerce that perfectly translates what merchandising means in a digital space and demonstrates the importance of balancing human intuition with commerce (i.e., product and customer) data. Similar to traditional merchandising efforts, the way you display your products online is completely up to you and your business goals.<\/p>\n

Whatever your strategy, your objective should be to curate search results that guide and engage your prospect and inspire them to take actionable steps in the sales cycle. A product discovery tool that automates these processes can become the real bread and butter of your searchandising strategy. Talk about a great combo!<\/p>\n

Why Is Searchandising Important?<\/h2>\n

Since searchers convert at 3x the rate of browsers, your brand wants to encourage people to search<\/a>. Here are the reasons why searchandising can lead your business to its next stage of growth.<\/p>\n

Good Searchandising Shows You Care About Your Customers or Buyers<\/h3>\n

Suppose you have a good searchandising strategy in place. In that case, your brand will bring together customer behavior, product data, and purchase demand to allow your customers or buyers to find products or services with ease. By helping your prospects or returning customers locate what they\u2019re looking for, you\u2019ll cater to their search intent and encourage faster and recurring conversion rates \u2014 all through your site search bar.<\/p>\n

\"Chocolate<\/p>\n

Good Searchandising Brings Your In-store Experience Online<\/h3>\n

Whether it’s the touchpoints customers experience in-store or ones that occur online, they are looking for a seamless, end-to-end journey. Aside from ranking algorithms, or the order of the products displayed due to customer behavior and other signals, a smart searchandising solution uses the following factors to determine where products land in search results:<\/p>\n