{"id":22740,"date":"2023-12-26T11:58:54","date_gmt":"2019-05-06T09:41:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/omnichannel-marketing-strategy-learn-how-to-create-channel-specific-content"},"modified":"2024-09-17T10:17:50","modified_gmt":"2024-09-17T10:17:50","slug":"omnichannel-marketing-strategy-learn-how-to-create-channel-specific-content","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/omnichannel-marketing-strategy-learn-how-to-create-channel-specific-content","title":{"rendered":"Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content"},"content":{"rendered":"

The customer experience begins at the first impression. Sometimes, that\u2019s through an engaging Instagram post. Other times, it\u2019s by landing serendipitously on your website. Because there are so many ways for customers to interact with your brand, an omnichannel presence<\/a> has become more important than ever.<\/p>\n

In the real world, our environment and audience play a big role in how we communicate. If you\u2019re at a library, you\u2019re communicating in a different style than at the local pub. How you talk to a business executive isn\u2019t how you talk to your best friend from college.<\/p>\n

Likewise, it\u2019s important for brands to consider this kind of context when publishing content across digital media. Each platform has its own type of audience and environment. Understanding how to communicate on each channel is the key to ideal customer communication in 2019.<\/p>\n

People aren\u2019t looking for multichannel communication, which focuses on delivering your brand\u2019s content<\/a> to a customer\u2019s preferred channel. Instead, we\u2019re moving into an omnichannel world. Customers are looking for businesses who are willing to communicate with them differently across every channel they use.<\/p>\n

For example, customers may want to interact with you through Instagram, email, and SMS support. An omnichannel company seeks to provide seamless communication across each of these channels. Tools like Bloomreach can help you with the technical aspects of an omnichannel experience. However, it\u2019s a deeper understanding of what content works for each channel that can set your company apart from the competition.<\/p>\n

Today, we\u2019re going to dive into the specifics of creating contextual content for each marketing channel. The days of sharing the same creative and copy across all platforms are over. If companies want to stand out, attract attention, and cultivate a great customer experience, they need to strive for ideal communication.<\/p>\n

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Key Takeaways<\/h3>\n

For Heads of CRM:<\/p>\n