{"id":22729,"date":"2023-12-26T12:18:14","date_gmt":"2021-12-30T09:39:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/personalization-the-goal-of-the-past-the-promise-of-the-future"},"modified":"2024-09-17T10:17:49","modified_gmt":"2024-09-17T10:17:49","slug":"personalization-the-goal-of-the-past-the-promise-of-the-future","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/personalization-the-goal-of-the-past-the-promise-of-the-future","title":{"rendered":"Personalization: The Goal of the Past, the Promise of the Future"},"content":{"rendered":"

In the last 18 months, I think what we\u2019ve learned is that there is no difference between real life and digital life. After all, how much of our day do we all spend in digital environments in one way or another, even if we\u2019re physically out and about?<\/p>\n

When I started Bloomreach over 10 years ago, it was with the belief that we were all going to be living our lives digitally for the most part. And if that\u2019s true, the corollary is that the quality of every digital interaction that we have has to be as good or better than the quality of every physical interaction that we have. <\/p>\n

Yet, much of the last 20 years of the internet have been about making things easier. About making things frictionless. And that\u2019s great, but that isn\u2019t all we\u2019re looking for in our lives. Incredible, beautiful, exciting, magical, memorable \u2014 wouldn\u2019t it be something if these were the types of experiences our digital interactions, now an integral part of our everyday lives, were delivering? <\/p>\n

Creating Personalization That Feels Magical<\/h2>\n

For many years, digital commerce was simply about standing up a store. Today, it\u2019s about standing out. At Bloomreach, we want to help<\/a> brands and retailers around the world do just that. <\/p>\n

We want every digital experience<\/a> our customers offer to feel catered specifically to you as a consumer. The equivalent would be if you were to walk into a physical store, and the shelves suddenly rearranged themselves to display exactly what you were looking for, exactly what might complement your preferences, and exactly the types of items you might be looking for in the future. An experience so personalized, it felt like magic. <\/p>\n

In the past, ecommerce personalization<\/a> at this scale was something businesses could only dream about. Or worse, it was something that they were falsely promised by a solution that ultimately did little more than add a field for customers\u2019 names to an email template. <\/p>\n

But that wasn\u2019t true personalization<\/a>. It wasn\u2019t powered by a complete understanding of the customer. To drive impactful personalization at scale<\/a>, you need not only the customer data, but also the product data. Not just who they are, but also what they\u2019re seeking. It\u2019s that comprehensive picture that allows you to interact with the customer in a way that resonates and create a digital experience<\/a> that delivers joy. <\/p>\n

The Impact of Personalization<\/h2>\n

Delivering a deeper level of personalization matters more than ever, according to a recent McKinsey & Company report<\/a> \u2014 especially with COVID-19 and the surge in digital behaviors raising the bar. The report found that three-quarters of consumers switched to a new store, product, or buying method during the pandemic. 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn\u2019t happen.<\/p>\n

That frustration can impact the bottom line. As a consumer, you can imagine all the times you\u2019ve abandoned a shopping experience because it just wasn’t delivering what you needed. The inverse is true too. When an experience is truly incredible, you\u2019re compelled to return to a brand again and again. Personalization is the key to building that type of customer loyalty. <\/p>\n

We\u2019re already seeing how our Bloomreach customers<\/a> have embarked on this path. They\u2019re asking themselves the most important question as it relates to digital commerce<\/a> \u2014 \u201cwhat makes a truly memorable customer journey?\u201d \u2014  and they are seeing just how profound of an answer \u201cpersonalization\u201d is to that question. <\/p>\n

<\/a><\/p>\n

Making True Personalization a Reality<\/h2>\n

Helping them achieve that personalization is now serving as our guiding principle at Bloomreach, and we have continued to enhance our offerings this year in response, adding advanced new features and functionalities, as well as a customer data platform and marketing automation solutions<\/a> with our acquisition of Exponea earlier in the year. All of which will enable the brands we work with to offer the most incredible, personalized customer journeys possible.<\/p>\n

Here at Bloomreach, we understand businesses\u2019 need to drive digital commerce forward, and to do it fast. Customers won\u2019t sit around and wait for a business\u2019s commerce experience to catch up to their expectations \u2014 they\u2019ll simply move on. And so it\u2019s critical for us all to be thinking ahead, to anticipate what our customers need before they need it, and to deliver it in an incredible, seamless, personalized, magical way that truly brings joy back into the online experience. <\/p>\n

In the past, that was simply a goal many dreamed of achieving. But today, and in the new year to come, personalization is the promise all businesses can finally deliver on. Ultimately, this will lead to greater revenue for businesses and \u2014 above all \u2014 happier, more engaged customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the last 18 months, I think what we\u2019ve learned is that there is no difference between real life and digital life. After all, how much of our day do we all spend in digital environments in one way or another, even if we\u2019re physically out and about? When I started Bloomreach over 10 years […]<\/p>\n","protected":false},"author":143,"featured_media":19057,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[362,359],"industry":[],"channel":[],"topic":[],"class_list":["post-22729","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ai-and-innovation","library_blog_tag-executive-insights"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/143"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22729\/revisions"}],"predecessor-version":[{"id":50791,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22729\/revisions\/50791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/19057"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22729"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22729"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22729"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22729"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22729"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22729"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22729"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}