{"id":22722,"date":"2024-01-17T13:02:11","date_gmt":"2024-01-16T14:42:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/meeting-customers-where-they-are-in-the-journey-with-bloomreach-and-merkle"},"modified":"2024-09-19T16:56:38","modified_gmt":"2024-09-19T16:56:38","slug":"meeting-customers-where-they-are-in-the-journey-with-bloomreach-and-merkle","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/meeting-customers-where-they-are-in-the-journey-with-bloomreach-and-merkle","title":{"rendered":"Meeting Customers Where They Are in the Journey With Bloomreach and Merkle"},"content":{"rendered":"<p dir=\"ltr\">The importance of meeting customers where they are in their journey with your brand cannot be understated in today\u2019s uber-competitive <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/digital-commerce-explained\"><u>digital commerce<\/u><\/a> landscape.&nbsp;<\/p>\n<p dir=\"ltr\">As <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\"><u>ecommerce personalization<\/u><\/a> becomes more important in recruiting and retaining customers online, brands must work harder than ever to stand out in a crowded digital marketplace and satisfy consumer expectations.&nbsp;<\/p>\n<p dir=\"ltr\">Thankfully, ecommerce companies no longer have to struggle to meet the needs of their audience. <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\"><u>Bloomreach Engagement<\/u><\/a> provides solutions that modern businesses are search for, offering omnichannel marketing automation powered by real-time customer data. Alongside trusted partners like <a href=\"https:\/\/www.merkle.com\/\" target=\"_blank\" rel=\"noopener\"><u>Merkle<\/u><\/a>, specialists in meaningful and adaptive customer experiences, we can help brands create transformative customer journeys that make online shopping more personal.&nbsp;<\/p>\n<p dir=\"ltr\">How, exactly? By creating what Merkle calls \u201cunbound experiences,\u201d which focus on making every moment count for a brand\u2019s end consumer online. Let\u2019s dive deeper.&nbsp;<\/p>\n<h2 dir=\"ltr\">A Transformative Customer Experience Powered by AI&nbsp;<\/h2>\n<p dir=\"ltr\">Delivering an outstanding customer experience is truly a differentiator for ecommerce companies.&nbsp;<\/p>\n<p dir=\"ltr\">As ecommerce strides into the <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/08\/31\/the-customer-experience-era-its-not-just-about-the-products-and-services\/?sh=4bf8652015e5\" target=\"_blank\" rel=\"noopener\"><u>customer experience era<\/u><\/a>, artificial intelligence \u2014 specifically <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/what-is-generative-ai\"><u>generative AI<\/u><\/a> \u2014 has emerged as the factor that&#8217;s set to revolutionize the way ecommerce companies serve their customers online.&nbsp;<\/p>\n<p dir=\"ltr\">AI is reshaping the ecommerce landscape. AI can analyze past purchases, browsing history, and even the time spent looking at certain items to offer the most personalized shopping experience possible online. Brands that embrace the changes that AI is currently making to the digital commerce landscape will soon be the ones leading the way in offering transformative customer journeys.&nbsp;<\/p>\n<p dir=\"ltr\">Bloomreach Engagement \u2014&nbsp;powered by <a href=\"https:\/\/www.bloomreach.com\/en\/products\/loomi\"><u>Loomi<\/u><\/a>, AI for ecommerce \u2014&nbsp;offers AI-powered marketing automation that orchestrates limitless customer experiences. And partners like Merkle help ensure that Engagement\u2019s marketing automation use cases are tailored to the individual steps of each customer\u2019s journey.<\/p>\n<p dir=\"ltr\">Those AI-powered marketing automation <a href=\"https:\/\/www.bloomreach.com\/en\/library\/use-cases\"><u>use cases<\/u><\/a> include:&nbsp;<\/p>\n<ul>\n<li value=\"1\"><b><strong>Personalized product recommendations \u2014<\/strong><\/b>&nbsp;Whether its personalizing based on <a href=\"https:\/\/www.bloomreach.com\/en\/library\/use-cases\/personalize-recommendations-based-on-purchasing-and-browsing-history\"><u>browsing or purchase history<\/u><\/a>, or for <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/yves-rocher-upgrades-personalization-with-bloomreachs-real-time-product-recommendations\"><u>first-time visitors<\/u><\/a>, being able to show personalized product recommendations to customers makes them feel valued and adds to the probability of purchase.&nbsp;<\/li>\n<li value=\"2\"><b><strong>Contextual personalization \u2014<\/strong><\/b>&nbsp;Through the power of machine learning and AI, <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/contextual-personalization\"><u>contextual personalization<\/u><\/a> allows brands to pick the right customers for any message or campaign. While A\/B testing serves every customer the overall best variant of a test, contextual personalization serves what is best for each customer based on the contexts in which they are found.&nbsp;<\/li>\n<li value=\"3\"><b><strong>Using AI to automatically determine campaign send times \u2014<\/strong><\/b>&nbsp;Loomi will ensure your company is sending <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/determining-email-send-times-why-it-matters-best-practices-and-ai-solutions\"><u>email or SMS campaigns at the best possible time<\/u><\/a> for each individual customer. This helps generate more engagement on each campaign and is a great step in your brand <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/how-to-use-ai-in-email-marketing-to-save-time-and-money\"><u>using AI to save time and money<\/u><\/a>.<\/li>\n<\/ul>\n<p dir=\"ltr\">By combining Merkle\u2019s world-class services with Bloomreach\u2019s best-of-breed <a href=\"https:\/\/www.bloomreach.com\/en\/products&#039;\"><u>technology<\/u><\/a>, we not only drive our clients\u2019 KPIs quickly and at scale, but with ecommerce personalization at the forefront of those customer-centric campaigns.&nbsp;<\/p>\n<h2 dir=\"ltr\">Ecommerce Lacks a Linear Customer Journey<\/h2>\n<p dir=\"ltr\">One thing rings true in nearly every ecommerce vertical: the buyer\u2019s path to purchase is anything but linear.&nbsp;<\/p>\n<p dir=\"ltr\">Customer journeys often wind up being an indirect path, filled with twists and turns as customers interact with various channels at different times and in different ways. Today&#8217;s tech-savvy shoppers are explorers, journeying through different pages of websites, social media platforms, and review sites before making their purchasing decisions.&nbsp;<\/p>\n<p dir=\"ltr\">But while these nonlinear journeys may seem daunting to navigate, they present incredible opportunities for businesses to engage customers in a more personal and meaningful way.<\/p>\n<p dir=\"ltr\">This is where <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/ai-personalization-5-examples-business-challenges\"><u>AI-powered personalization<\/u><\/a> can make its impact. With AI, you can transform the seemingly chaotic customer journey into a carefully curated experience, guiding your customers smoothly from discovery to purchase, and beyond.<\/p>\n<p dir=\"ltr\">As <a href=\"https:\/\/www.bloomreach.com\/en\/partners\/bloomreach-partner-agencies\/merkle\"><u>Merkle<\/u><\/a> believes, this is truly the opportunity to make every moment count. This means evolving from simply curating experiences and waiting for the right moment to deliver them \u2014 you need to create a system that can curate experiences at any moment, meeting the customer where they are.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/merkle-bloomreach-in-article.jpg\" \/><\/p>\n<p dir=\"ltr\">Winning with AI-powered personalization begins with the understanding that curating these aforementioned experiences means knowing each customer&#8217;s unique preferences and behaviors. If you\u2019re going to orchestrate tailor-made experiences for each customer, you have to understand who your customers are, and that\u2019s where the compliant customer data collection abilities of a <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-data-platform\"><u>customer data platform (CDP)<\/u><\/a>&nbsp;\u2014 abilities that Bloomreach Engagement offers \u2014 come into play.&nbsp;<\/p>\n<p dir=\"ltr\">But it&#8217;s not just about making the shopping experience personal; it&#8217;s about making it engaging too. There is a key difference between \u201cbrand-initiated moments\u201d and \u201ccustomer-initiated moments,\u201d and building the right experiences into the right portion of the journey helps ultimately lead customers to purchase.&nbsp;<\/p>\n<p dir=\"ltr\">With artificial intelligence, you can deliver personalized content and recommendations at the right time and through the right channel, sparking interest and nudging customers towards making a purchase. While the non-linear customer journey in ecommerce can seem like a challenge, it&#8217;s actually a chance to engage with your customers on a deeper level.&nbsp;<\/p>\n<h2 dir=\"ltr\">Powering Personalization With Bloomreach and Merkle<\/h2>\n<p dir=\"ltr\">In the rapidly evolving digital landscape, personalization is no longer a nice-to-have \u2014 it&#8217;s a must-have.&nbsp;That&#8217;s why Bloomreach and Merkle work together to ensure joint customers are able to offer truly personalized experiences to their end customers.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Bloomreach Engagement<\/a> allows companies to drive limitless growth through omnichannel marketing automation \u2014 including personalized email, SMS, web, and mobile campaigns \u2014&nbsp;all from a single platform.&nbsp;&nbsp;<\/p>\n<p dir=\"ltr\">By combining the capabilities of Bloomreach Engagement with Merkle&#8217;s customer data expertise, businesses can gain a deeper understanding of their customers&#8217; preferences and behaviors, enabling them to deliver personalized experiences across all touchpoints. Plus, this partnership empowers marketers to take action on insights that drive better performance and help them understand their IT investments and make the most of them.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/partners\/bloomreach-partner-agencies\/merkle\"><u>Learn more about the benefits<\/u><\/a> of combining Bloomreach Engagement with the customer data expertise offered by Merkle and start meeting your customers in the right place on their customer journey with your business today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of meeting customers where they are in their journey with your brand cannot be understated in today\u2019s uber-competitive digital commerce landscape.&nbsp; As ecommerce personalization becomes more important in recruiting and retaining customers online, brands must work harder than ever to stand out in a crowded digital marketplace and satisfy consumer expectations.&nbsp; Thankfully, ecommerce [&hellip;]<\/p>\n","protected":false},"author":197,"featured_media":18948,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[365],"industry":[],"channel":[],"topic":[286,287,546],"class_list":["post-22722","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-marketing-automation","topic-commerce-experience","topic-customer-data","topic-personalization"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/197"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22722\/revisions"}],"predecessor-version":[{"id":51303,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22722\/revisions\/51303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/18948"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22722"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22722"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22722"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22722"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22722"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22722"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22722"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}