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<\/a><\/p>\n1. When and how did you realize that you would like to work within a technology\/SaaS company?<\/strong><\/p>\n After coming from a more general marketing position where I had the opportunity to to touch on many different aspects of the industry (PR, video production, social, marketing operations), I knew I wanted to narrow my focus and specialize in a specific area of marketing. <\/p>\n Having interned at an influencer marketing tech company, I had some experience at a SaaS company and really enjoyed working there. During my search, I realized that many of the roles I had bookmarked while casually looking at positions were for tech companies. When I ramped up my search I knew tech was the place for me to be able to work with like-minded people and specialize in a specific area of marketing. <\/p>\n 2. How did you find out about Bloomreach?<\/strong><\/p>\n On LinkedIn! It was one of the positions I\u2019d bookmarked. I looked at the careers site and felt like Bloomreach was a company that puts people first and prides itself on diversity \u2014 which was extremely important to me as a black, queer woman. <\/p>\n 3. What was your journey to becoming a Vertical Marketing Specialist in a software company?<\/strong><\/p>\n In college at Northeastern University in Boston, I majored in International Business, which gave me a foundation of cultural competence and a desire to work with people from all different backgrounds and walks of life. <\/p>\n While completing my Masters, I started working at that influencer marketing tech company as a Marketing Intern focused on content copywriting, then got hired at a chemical technology company (the other kind of \u201ctech company\u201d) as a Marketing Associate in Cambridge Mass. <\/p>\n After being promoted to Assistant Marketing Manager, I knew that the part of my job I loved the most was the creative parts and thinking about the technology from different industry perspectives. Since this chemical technology had many applications in different industries, it was a perfect transition for me to go into vertical marketing. <\/p>\n 4. Walk us through a day in the life of a Vertical Marketing Specialist at Bloomreach!<\/strong><\/p>\n After waking up, walking my dog Stevie, and eating and grabbing a coffee, I usually start with checking the status of my campaigns. Over my three-and-a-half quarters here, I\u2019ve run campaigns targeting fashion, jewelry, furniture, and grocery. Some mornings, I\u2019ll check on how those past campaigns are doing, while other times I\u2019m more focused on getting my current campaign assets over the finish line. This involves checking in on tasks assigned to me and those I\u2019ve assigned to others, responding to vendors who are going to syndicate our assets, and assessing any roadblocks that may be hindering completion of an asset.<\/p>\n After lunch, I dive more into content\/idea creation and requests. This is the time where I outline anything that I need to before requesting it to be edited or fleshed out by our lovely Content team. I\u2019ll also submit emails to be sent, catch up on Slack messages, and see how I\u2019m tracking towards getting those tasks that were assigned to me completed by the deadline. <\/p>\n At the end of the day, I try to think through what I need to get done tomorrow and if there are any adjustments that need to be made for achieving what I need to for the rest of the week. <\/p>\n 5. What do you consider the most challenging part of your role?<\/strong><\/p>\n The most challenging part of my role is meeting my audiences where they are. I try to find publications, newsletters, events, and other channels where I think professionals in a specific industry consume content, gather, and discuss technology solutions. <\/p>\n Sometimes these channels are elusive, have audiences that are outside of our ideal customer profile, or simply don\u2019t exist. That\u2019s when I need to get creative and work with our Paid Ad and Content teams to see how we can best reach my desired audience with targeting and SEO. <\/p>\n 6. On the other hand, what would you say is the most rewarding part of your role?<\/strong><\/p>\n The most rewarding part of my role is seeing the assets I create for my campaign have a positive impact on our Sales team\u2019s outreach strategy. While I hope that our organic and paid channels will bring prospects to our site and lead them to request a meeting, when our Sales team chooses one of my assets because they think it\u2019s valuable and needs to be shared with a specific prospect they\u2019re working with \u2014 that feels great!<\/p>\n 7. What would you say is your favorite thing about working for Bloomreach?<\/strong><\/p>\n My favorite part about working for Bloomreach is the opportunity to work with people from everywhere \u2014 remotely. It allows me to lead the life I want here in Portland, ME, and also have daily interactions with so many different people from so many different places and backgrounds. We get ample opportunities to travel and meet with our team and people outside of our teams, so I\u2019m never missing the office environment and our time together is even more special and objective-focused. <\/p>\n 8. In three words, how would you describe the culture at Bloomreach?<\/strong><\/p>\n 9. How do you learn new things applicable to your role?<\/strong><\/p>\n Mostly by talking with vendors in the industries I\u2019m targeting. There\u2019s absolutely no way for me to really know all the specific pain points for industries like grocery, furniture, fashion, etc. Speaking with people in the industry broadens my perspective and enables me to target prospective customers in a more relevant and meaningful way. <\/p>\n 10. Outside of Bloomreach, what are you passionate about? <\/strong><\/p>\n Music! I play the tenor saxophone in my town’s community concert band \u2014 it brings me a ton of joy. I\u2019ve been playing instruments since I was five, so to keep doing it without the institutional community of a school or university has been really important to me. \n
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