\u200bBloomreach Engagement is a platform that is capable of almost anything in the realm of marketing automation.<\/p>\n
It turns complicated tasks into simple ones and makes difficult campaigns easy with its capabilities.<\/p>\n
Bloomreach Engagement<\/a> gives its users control: from things as basic as a weekly newsletter to campaigns that must accomplish a level of magnificence rarely seen in order to achieve lofty brand awareness and conversion goals.<\/p>\n A prime example of the latter? MALL.CZ\u2019s personalized video campaign that sent 20,000 personalized videos to a specifically-targeted audience with the help of Bloomreach.<\/p>\n MALL GROUP, an Bloomreach customer since 2018, is a leading ecommerce group in Central and Eastern Europe that distributed 9.4 million orders in 2019. MALL.CZ<\/a> is one of its leading general e-shops in the Czech Republic.<\/p>\n This video campaign was not only enormously successful monetarily, it boosted brand awareness and positioned the brand\u2019s image in a way that could not have been imagined prior to the campaign beginning.<\/p>\n \u201cThe innovative personalized video campaign exceeded our expectations and helped us strengthen the Windows brand and device sales to a very complex target group,\u201d said Michaela Vanerova, a Senior CRM Strategist at MALL.CZ. \u201cWe prepared real-quality targeting thanks to Bloomreach. Combining our data work with innovative and entertaining content from MALL.TV<\/a> and adding a technological innovation that attracts customers, it brings perfect results to all parties.\u201d<\/p>\nMALL.CZ Blows Customers\u2019 Minds<\/h2>\n