{"id":22673,"date":"2024-02-20T15:13:00","date_gmt":"2024-02-20T15:12:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/machine-learning-marketing-how-loomi-can-accurately-predict-the-perfect-campaign"},"modified":"2024-06-11T18:11:34","modified_gmt":"2024-06-11T18:11:34","slug":"machine-learning-marketing-how-loomi-can-accurately-predict-the-perfect-campaign","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/machine-learning-marketing-how-loomi-can-accurately-predict-the-perfect-campaign","title":{"rendered":"Machine-Learning Marketing: How Loomi Can Accurately Predict the Perfect Campaign"},"content":{"rendered":"

Marketing has grown in leaps and bounds in recent years. There have never been more avenues available for businesses to reach their customers, but finding the right communication method in the madness of ecommerce marketing can be a huge challenge.<\/p>\n

There are tons of different channels you can use to engage your audience, and each customer has their own preferences. Some may favor SMS messages, others might consistently click through on email campaigns, and some may tend to engage with your brand via ads \u2014 and there\u2019s always a new channel on the rise that might be worth adopting.<\/p>\n

To solve this puzzle, brands need to take a personalized approach to connect with their audience. Serving a customer the ideal campaign on their preferred channel is the best way to inspire action and increase customer engagement, but achieving this level of personalization is no small feat.<\/p>\n

That\u2019s why machine learning is such an essential tool in any marketer\u2019s toolkit. With artificial intelligence optimizing your customer experience, you can leverage all the relevant customer data at your disposal to craft, orchestrate, and expand on meaningful touchpoints with your audience. <\/p>\n

You just need the right marketing platform with the necessary capabilities to make it happen \u2014 which is exactly what Bloomreach offers.<\/p>\n

How Machine Learning Marketing Can Level Up Your Campaigns<\/h2>\n

Understanding customer behavior is the backbone of any successful marketing strategy. You need to know your audience on an individual level to offer a personalized experience with your brand, and machine learning is a powerful tool to help you cultivate long-lasting relationships with your customers.  <\/p>\n

Machine learning<\/u><\/a> is a branch of artificial intelligence that can analyze vast amounts of customer data and identify patterns that might escape even the most experienced marketer’s eye. These insights can help predict customer responses to different marketing strategies, allowing you to anticipate your recipients\u2019 preferences and create tailored experiences that suit their needs.<\/p>\n

Machine learning makes predictive marketing<\/u><\/a> possible, offering the capability to forecast future trends based on historical data. Plus, it continuously learns and adapts to new information \u2014 as more data gets fed into the system, the predictions become increasingly accurate.<\/p>\n

This constant evolution allows your marketing strategy to refresh and adjust to new inputs at a moment\u2019s notice, incorporating each new data point to make an impact on your customer\u2019s journey. It guarantees that your campaigns can keep up in the ever-changing world of ecommerce. <\/p>\n

The Tools You Need To Reach Your Customers Where It Counts<\/h2>\n

The benefits of plugging machine-learning algorithms into your campaigns are easy to understand, but making them work in practice is another thing entirely. You need a comprehensive platform to make a personalized and flexible strategy work seamlessly with your data, channels, and campaigns, and that\u2019s exactly what you get with Bloomreach<\/u><\/a>. <\/p>\n

Data is the first step in the process \u2014 with complete access to your data, you can achieve the next-level personalization<\/u><\/a> that your customers expect. You need to be able to ingest, organize, and activate all the relevant data from each of your customer\u2019s touchpoints, from their past purchases and favorite products to their site activity and preferred channels. <\/p>\n

With Bloomreach\u2019s built-in customer data engine<\/u><\/a>, you can build this 360-degree view of each customer. Our customer data engine consolidates all your data and integrates all your marketing channels into a cohesive whole, translating every known and anonymous interaction into a user profile so you can understand every customer\u2019s relationship with your brand. <\/p>\n

\"Single<\/p>\n

Each profile gives you a rich understanding of each customer\u2019s events, properties, actions, and behaviors. Plus, Bloomreach connects this database with a thorough understanding of your product catalog and each item\u2019s attributes, so you have the comprehensive knowledge you need to fuel incredible customer journeys. <\/p>\n

With a customer data engine in place, you have a solid, data-fueled foundation that your personalized strategy can run on. All you need to complete the puzzle is the power of AI to weave it all into a seamless customer experience.<\/p>\n

Loomi<\/u><\/a>, Bloomreach\u2019s AI for ecommerce, is purpose-built to realize this level of personalization that marketers have always dreamed of. Trained on Bloomreach\u2019s 14+ years of data on how customers shop and search, Loomi makes building seamless customer experiences an intuitive process for marketers. <\/p>\n

Using advanced machine learning algorithms, our AI can forecast the next best step in any customer\u2019s journey. Plus, with all your channels seamlessly connected in Bloomreach Engagement<\/u><\/a>, you can automate this prediction process to serve the right campaign to the right customer based on real-time data.<\/p>\n

With Loomi, you can build automated omnichannel marketing campaigns that unfold in real time, tailoring your marketing efforts to meet each customer\u2019s unique needs. And Loomi is constantly learning from each new interaction, helping you optimize campaigns that lay out the perfect path to purchase for any audience, on any channel.<\/p>\n

Using Loomi To Serve the Right Campaign to the Right Customer on the Right Channel<\/h2>\n

So, what does this look like in practice? How easy is it to use Loomi to predict the right channel for any campaign?<\/p>\n

Bloomreach offers a best channel prediction template<\/u><\/a> in our Engagement platform that makes it simple to identify the channel that has the highest probability of leading to the desired result for any campaign. Whether you\u2019re aiming for opens, conversions, subscriptions, or any other metric, our AI can automate this prediction process and build complex journeys based on real-time data with just a few clicks. <\/p>\n

Using our template, you can build a unique set of conditions that target the right audience and serve the right campaign to the right customer on their preferred channel. With each condition module triggered by a specific customer attribute or action, you can craft customer journeys that adapt in real time as your customers make decisions, which then inform the next step in their experience. <\/p>\n