{"id":22647,"date":"2024-04-11T12:19:02","date_gmt":"2023-09-19T18:05:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/how-to-delight-your-customers-and-sleigh-your-seasonal-goals-with-bloomreach-discovery-this-year"},"modified":"2024-06-11T18:11:29","modified_gmt":"2024-06-11T18:11:29","slug":"bloomreach-discovery-holiday-guide","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/bloomreach-discovery-holiday-guide","title":{"rendered":"How to Delight Your Customers and Sleigh Your Seasonal Goals With Bloomreach Discovery This Year"},"content":{"rendered":"

For the general public, the holiday season becomes top of mind as the leaves change color and children head back to school \u2014 but for folks in retail and ecommerce, it\u2019s a year-round source of anxiety. After all, it\u2019s up to you and your teammates to deliver a seasonal shopping experience that delights customers and accomplishes lofty holiday revenue goals, while also ensuring smooth search and merchandising operations. No pressure. <\/p>\n

But, if you can get it right, the holidays offer a chance to exceed customer expectations, crush targets, and ultimately win big. We\u2019re here to help you do just that. In this guide, we\u2019re sharing six ideas Bloomreach Discovery users, yourself included, can implement to delight customers, increase revenue, and stand out from the competition this peak season. <\/p>\n

Prepare to sleigh the holidays!<\/p>\n

Curate Holiday Gifting Pages<\/h2>\n

The holidays can get hectic, so you can\u2019t expect your shoppers to browse through your entire product catalog to find what they\u2019re looking for.<\/p>\n

This year, we recommend using Bloomreach Discovery\u2019s<\/u><\/a> sequential lock operation. Sequential lock<\/u><\/a> helps to ensure a relevant search experience for your customers by recalling the most accurate product results. Our algorithms optimize the ranking and recall of products continuously but sequential lock allows you to tailor your product grid experiences in a way that elevates the look and feel of your category pages. <\/p>\n

With this operation, you can sequentially define the position of a range of products in your product grid. You\u2019re empowered to create an aesthetically pleasing category or search experience where every product has been strategically placed according to the goals you are trying to achieve. <\/p>\n

The products placed outside the sequential lock can be ranked algorithmically or boosted\/buried accordingly. This allows the merchandiser the best of both worlds \u2014 flexible curation for eye-catching product display and a self-learning algorithm ranking that targets KPIs. <\/p>\n

Curated pages can serve as a powerful merchandising strategy for your business to provide an effective shopping experience through engaging and versatile pages. By thoughtfully curating products to create a themed collection page or a targeted campaign page, you can create a much more immersive experience, and build brand loyalty, and establish a connection with your customers.<\/p>\n

One last tip \u2014 don\u2019t forget to review the performance of last holiday season\u2019s curated page. This will help you understand what worked, what didn\u2019t work, and how exactly to deploy your strategy and on which pages. <\/p>\n

Drive Cross-Sells With Personalized Product Recommendations<\/h2>\n

There\u2019s nothing quite like the in-store experience\u2026unless you offer personalized recommendations online. <\/p>\n

By providing personalized product recommendations<\/u><\/a> on home pages, category pages, and product pages, you ensure that every customer\u2019s shopping experience feels just as seamless as when they go into a physical store. <\/p>\n

One more strategy for cross-selling? Curating a widget at online checkout that promotes a small add-on buy \u2014 or a stocking stuffer \u2014 to put the cherry on top of the original purchase.  <\/p>\n

\"Holiday<\/p>\n

Meet Business Needs With Strategic Merchandising<\/h2>\n

With the right merchandising strategies (i.e., freeing up your merchandising team\u2019s time to focus on the 20% of critical tasks), you can make it so your product pages pull in a lot more business for you this holiday season.<\/p>\n

You\u2019ll want to:<\/p>\n