![\"zero](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/zero-party-data-banner.png\")
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- Surprise and delight loyal customers with unique personalized perks and messages <\/li>\n
- Personalize messaging based on the channel that the user clicked-in from like email or paid ads<\/li>\n
- Improve conversion by showing an offer to customers who are unlikely to convert without it (and hiding it from customers who will convert anyway)<\/li>\n<\/ul>\n
Take ebuyer for example, one of the UK\u2019s leading independent online electrical retailers with four million registered customers, offering over 40,000 different products. It used Bloomreach to implement a countdown banner that would display a ticking clock only on the daily deals product page. Within 6 weeks, the countdown banner saw a 16% uplift in conversion rates<\/strong> against a control group. Ebuyer was also able to see a 3% uplift in revenue by selectively showing product reviews <\/strong>from Reevoo only to visitors who had started their first session. This time-based personalization strategy worked as it enforced brand credibility only when it mattered, and excluded anyone who already knew and trusted the brand.<\/p>\n
![\"countdown](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/count-down-banner.png\")
<\/p>\nAnother client, a UK-based, men\u2019s clothing retailer segmented the way it displayed its free-delivery banner and saw conversion rates go up by 11%<\/strong>. The banner showed one version when a threshold was reached (minimum eligible purchase price) and another if the threshold was not met, which showed the remaining value needed to reach the threshold (*some JavaScript knowledge was required for this segmentation).<\/p>\n
Bloomreach supports banners and pop-ups through our web optimization module called weblayers<\/a>. So just like email and SMS, weblayers enjoy the unique advantage of being powered by customer data<\/a> from our Single Customer View.<\/a> This means that you can be super selective about displaying your banners and pop-ups in a way that make them as relevant as possible (which make them far less annoying). Plus, to make it easy for anyone to set these up, weblayers come with several fully customizable, pre-defined templates that require no coding skills. From a lead-gen pop-up to a slide-in banner with personalized recommendations<\/a>, marketers can design personalized weblayers within minutes.<\/p>\n
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One important thing to keep in mind while designing your pop-ups and banners is to think about how it will affect the mobile experience. It\u2019s bad practice, and incredibly annoying, to have a pop-up consume the entire screen space. Our predefined weblayer templates, for example, are all mobile responsive. But it\u2019s also about how you define your strategy. Take a look at how we think about this on the Bloomreach Blog. We custom-coded our weblayer so that it doesn\u2019t pop up in the middle of someone\u2019s screen uninitiated. We first created a small weblayer as a subscribe button that\u2019s pinned on top of the page that doesn\u2019t interrupt the user\u2019s reading experience but is still visible. Once clicked, it opens up a sign-up form. We believe this makes for a better user experience.<\/p>\n
![\"subscribe](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/subscribe-popup-banner-weblayer.png\")
<\/p>\nThere are still plenty of websites that show newsletter subscription pop-ups in the middle of the screen as an aggressive user acquisition strategy. Sure, it might lead to short-term list growth, but the main question to ask here is if you\u2019re looking to create long-term value. If those additional email sign-ups are also leading to an increase in unsubscribe rates and spam rates, then they\u2019re probably not worth chasing after.<\/p>\n