{"id":22626,"date":"2024-01-03T15:03:32","date_gmt":"2023-09-07T22:11:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/how-to-implement-a-complete-mobile-strategy-with-bloomreach-engagement"},"modified":"2024-07-01T18:28:42","modified_gmt":"2024-07-01T18:28:42","slug":"how-to-implement-a-complete-mobile-strategy-with-bloomreach-engagement","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/how-to-implement-a-complete-mobile-strategy-with-bloomreach-engagement","title":{"rendered":"How To Implement a Complete Mobile Strategy With Bloomreach Engagement"},"content":{"rendered":"

In e-commerce, you can\u2019t afford to neglect mobile users. That\u2019s because as of 2023, 79%<\/u><\/a> of smartphone users have made a purchase with their mobile devices. If you\u2019re not providing a seamless and personalized mobile shopping experience, you\u2019re going to lose out on revenue and potentially hurt your brand in the long run. <\/p>\n

Fortunately, with Bloomreach Engagement<\/u><\/a>, you get everything you need in one place to implement an optimal mobile experience for your customers \u2014 no matter where they are in the buying process. Read on to learn how to take advantage of Bloomreach Engagement\u2019s mobile features. <\/p>\n

\"Use<\/a><\/p>\n

Make Your Mobile Experience Seamless With Keyword Auto-Responses<\/h2>\n

With SMS campaigns getting a 5x open rate<\/u><\/a> compared to email, you\u2019ll want to make sure you\u2019re optimizing your mobile experience. With keyword auto-responses in Bloomreach Engagement, you can collect valuable zero-party data<\/u><\/a> based on keyword replies. For example, you can send messages asking customers what kind of products they\u2019d like to see, saving their replies for future segmentation and personalization (which you can use to improve your SMS\/MMS campaigns<\/u><\/a>).<\/p>\n

\"Example<\/p>\n

You can also use keyword auto-responses to automate conversational messaging. Not only can you let customers easily opt in and out of communications, but you can also trigger responses based on predefined keywords to facilitate better conversation and engagement.<\/p>\n

Learn more about keyword auto-responses<\/u><\/a>. <\/p>\n

Drive Conversions With Relevant Product Recommendations <\/h2>\n

Once your customers have subscribed to receive SMS\/MMS campaigns from your brand, you can boost purchases by sending personalized product recommendations<\/a>. Try segmenting customers<\/a> who haven\u2019t purchased from you in the last month, then triggering an SMS with a relevant product recommendation and a link to purchase the item. <\/p>\n

\"Example<\/p>\n

Sending personalized recommendations is a great way to capture customer attention and reengage them. To boost your conversion rate even more, try sending an MMS featuring the product image or sending a push notification<\/u><\/a>. <\/p>\n

Learn more about personalized recommendations over SMS<\/u><\/a>. <\/p>\n

Automatically Send Your Messages at the Right Time<\/h2>\n

Every customer is different, so sending a batch of messages at the same time will only yield mixed results at best. To get the most out of your SMS\/MMS and mobile campaigns, use Bloomreach Engagement\u2019s optimal send time feature. Our AI-powered prediction model will determine what time of day each customer is most likely to interact with your campaign, then automatically send your messages at the best time. <\/p>\n

\"Optimal<\/p>\n

Learn more about optimal send time<\/u><\/a>.<\/p>\n

Be Timely With Location-Triggered Push Notifications<\/h2>\n

Push notifications are an effective way to keep your customers informed and drive action. One particular push notification that we love is the location-triggered notification. These use your customers\u2019 real-time GPS location to inspire in-the-moment action. For example, your brand can automatically ping customers who are within a certain distance from a brick-and-mortar location with a special offer to encourage them to stop by. <\/p>\n

\"Example<\/p>\n

Learn more about mobile push notifications<\/u><\/a>.<\/p>\n

Store Important Notifications With the App Inbox  <\/h2>\n

Having a strong mobile app marketing<\/a> strategy is more important than ever, which is why Bloomreach Engagement makes it easy for brands to do more with their campaigns with the app inbox<\/u><\/a>. <\/p>\n

The app inbox is a customizable in-app message center \u2014 not only can users store important notifications for later access, but brands can also send personalized content<\/a> without relying on push notifications alone. <\/p>\n

\"The<\/p>\n

With a more permanent, centralized landing page for your mobile messaging, you open up new avenues to engage and retain your customers. Plus, you can assign expiration periods to each message, giving you more control over what messages remain visible to your customers. <\/p>\n

Learn more about the app inbox<\/u><\/a>.<\/p>\n

Stay Ahead of the Future of Mobile With Bloomreach<\/h2>\n

Bloomreach Engagement<\/u><\/a> gives you what you need to create a compelling and seamless mobile experience for the entire customer journey \u2014 all in one place. But we also know that the mobile experience is rapidly evolving, especially with technological advancements like conversational AI<\/u><\/a>. That\u2019s why we\u2019re developing Bloomreach Clarity<\/u><\/a>. <\/p>\n

Bloomreach Clarity is a conversational shopping AI that\u2019ll revolutionize the way your customers shop on the go. Trained on data from your products, your customers, and our own 13+ years of learnings, you\u2019ll be able to provide the most personalized and individually tailored experience possible. <\/p>\n