Start With Real-Time Segments <\/h2>\n
Even though two customers may use the same search term, there\u2019s a good chance they want completely different things. With real-time segments<\/u><\/a>, Loomi can personalize your search results, category pages, and more based on customer behavior and demographic data \u2014 no more \u201cone size fits all\u201d results. <\/p>\n To get started, you\u2019ll want to first determine which segmentations to create<\/u><\/a>. Be mindful not to have too many segments, or else you may not have enough data for effective results. Bloomreach Discovery will then undergo data training to build personalized rankings for each segment. From there, you can test to further optimize your segment settings, but once you\u2019re ready to go, you\u2019ll be able to personalize your site experience in real time. The best part is that this applies to all<\/em> visitors \u2014 that means even first-time visitors will see a personalized experience as they shop. <\/p>\n Once you\u2019ve set your real-time segments, you can add targeted and personalized merchandising rules for very specific groups of customers based on the data you\u2019re gathering. <\/p>\n With segmented merchandising<\/u><\/a>, your merchandisers can create more impactful product grids that focus specifically on conversions. For example, if you want to boost some newly added luxury items to customers most likely to buy them, you can start by creating a segment of luxury customers. Then, you can create a merchandising rule for only these customers to automatically boost the luxury products when they\u2019re likely to convert. Loomi can help here with determining when customers are ready to convert, such as boosting the products when the customer\u2019s cart reaches a certain threshold. <\/p>\n In addition to delivering relevant search results based on segments, you can take the on-site experience a step further with experience-driven recommendations<\/u><\/a>. This is a widget available in Bloomreach Discovery that leverages automatically generated user profiles to show highly targeted product recommendations. <\/p>\n Essentially, the widget looks at a visitor\u2019s search and browsing activities to build a unique affinity profile and recommend products that are most likely to drive conversions \u2014 all in real time. Loomi updates the affinity profile with every interaction, even understanding customer preferences such as colors, brands, sizes, categories, price ranges, and more. <\/p>\n For example, if a site visitor searched for \u201cevening dresses,\u201d then clicked on a Gucci dress and selected the red variation, you could show a widget to match those preferences: <\/p>\n This is a great way to show relevant products to shoppers, and because it\u2019s updated in real time, Loomi will always show the most optimal recommendations at any given moment. <\/p>\n To stay ahead of the competition and meet (and even exceed) consumer expectations, you need smarter AI behind your strategy. With Loomi at the core of Bloomreach Discovery, you can be confident that you\u2019ll always reach the right audience at the right time. <\/p>\n Don\u2019t just take our word for it \u2014 see how our customers have found success<\/u><\/a> with the powerful combination of Bloomreach Discovery and Loomi. Want that success for yourself? Take the next step into AI-driven product discovery by exploring more Loomi use cases<\/u><\/a> for your business.<\/p>\n![\"Results](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/real-time-segments_red-dress-1.jpg\")
<\/p>\nHyper-Target With Segmented Merchandising <\/h2>\n
![\"Using](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/reach-the-right-audience_luxury-shopper-example.jpg\")
<\/p>\nDrive Conversions With Experience-Driven Recommendations<\/h2>\n
![\"Shopper](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/reach-the-right-audience_evening-dresses-example.jpg\")
<\/p>\nExplore the Power of Loomi and Bloomreach Discovery<\/h2>\n
![\"Bloomreach](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/loomi-banner_blue.png\")
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