{"id":22622,"date":"2023-12-12T18:07:42","date_gmt":"2023-12-12T17:51:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/how-to-effectively-personalize-the-customer-experience-with-bloomreach-loomi"},"modified":"2024-09-17T10:17:14","modified_gmt":"2024-09-17T10:17:14","slug":"how-to-effectively-personalize-the-customer-experience-with-bloomreach-loomi","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/how-to-effectively-personalize-the-customer-experience-with-bloomreach-loomi","title":{"rendered":"How To Effectively Personalize the Customer Experience With Bloomreach + Loomi"},"content":{"rendered":"

In ecommerce, consumers want personalization<\/u><\/a>. And if you\u2019re not delivering personalized experiences<\/u><\/a> on every channel? Your shoppers will seek better experiences elsewhere. <\/p>\n

Most marketers know this. They also<\/em> know how difficult it is to deliver true personalization at scale when they have a million other tasks they have to take care of every day. That\u2019s where AI can help<\/u><\/a>. <\/p>\n

With Bloomreach Engagement<\/u><\/a>, you get an all-in-one marketing automation solution that\u2019s powered by Loomi<\/u><\/a>, our ecommerce AI. But to make these solutions work well together, you need data (and lots of it), and that\u2019s where our customer data engine<\/u><\/a> comes in. Our customer data engine gathers all your customer and product data and consolidates them into one spot. From there, Loomi can leverage this data and activate it intelligently across marketing channels and campaigns. <\/p>\n

This powerful combination of solutions is what allows marketers to easily turn real-time customer and product data into seamlessly hyper-personalized campaigns on email, SMS, web, mobile, and more. <\/p>\n

Read on to learn how Bloomreach + Loomi will help you personalize the entire customer journey from one place. <\/p>\n

Know When and Where To Reach Your Customers <\/h2>\n

Take the guesswork out of your campaign launches. Loomi will analyze the customer\u2019s level of interactions and engagement (and will also take into account other behavioral data). From there, Loomi will automatically determine the time when your customers are most likely to click or open<\/u><\/a> your email\/SMS message. <\/p>\n

\"Using<\/p>\n

These AI-driven predictions<\/u><\/a> go beyond just optimal send time, too. You can determine a customer\u2019s likelihood of churning, making a purchase (even during an ongoing session!), and returning an item, as well as their preferred channels. You can even create custom predictions tailored to your specific needs. <\/p>\n