{"id":22609,"date":"2023-12-26T13:41:20","date_gmt":"2021-02-08T12:29:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/how-does-smartsecure-protect-my-company"},"modified":"2024-09-17T10:18:06","modified_gmt":"2024-09-17T10:18:06","slug":"security-marketing-smartsecure","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/security-marketing-smartsecure","title":{"rendered":"How Does SmartSecure Protect My Company?"},"content":{"rendered":"
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Author\u2019s note:<\/strong> You\u2019ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms\u2026final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the ninth article in Bloomreach\u2019s series \u201cDon\u2019t panic: A marketer\u2019s guide to customer data security\u201d. This series will help educate marketers on why security is so important right now and give them the proper tools to help ease the nerves of risk-averse colleagues who may not fully understand the benefits of a CDP.<\/p>\n<\/div>\n

A data breach is something that your company wants to avoid at all costs.<\/p>\n

Data breaches have serious consequences<\/a> and their effects can linger long after the incident. They can also be a huge financial burden to companies.<\/a><\/p>\n

In fact, a data breach on average costs affected companies \u00a33.5 million when all is said and done.<\/p>\n

Bloomreach understands the value of data privacy and security and has created a solution that will ease the nerves of any stakeholder with a vested interest in those important topics. <\/p>\n

Bloomreach\u2019s SmartSecure<\/h3>\n

Let\u2019s be sure to start here: Bloomreach\u2019s Customer Data and Experience Platform<\/a> is secure on its own.<\/p>\n

Bloomreach was the world\u2019s first GDPR certified SaaS company and has made a commitment to security that few other SaaS companies have. Our goal is to be transparent in how we protect our clients\u2019 data and this has resulted in security and privacy being held to the highest priority in day-to-day business functions.<\/p>\n

Bloomreach\u2019s commitment to security can be seen through our security certifications that we currently hold<\/a>.<\/p>\n

That said, the CDXP<\/a> is a very powerful tool. With great power, comes great responsibility. Large datasets and complicated data structures can be put at risk if they are not used as they are supposed to be.  <\/p>\n

SmartSecure<\/a> is a monthly security assessment of your account that searches for common vulnerabilities and bad application usage practices. Once per month, a report that details the aforementioned things is sent to key stakeholders at your company to help mold future best practices when using Bloomreach. <\/p>\n

The report also includes recommendations on how to improve and mitigate risks or incidents. <\/p>\n

\u201cSmartSecure will provide you reassurance that your customer data is being managed the right way for your particular company\u2019s needs,\u201d said Lenka Gondova<\/a>, Data Protection Officer for Bloomreach. \u201cThis offering was created to provide the comfort that your project is functioning as it should be and benefiting from our experience and best privacy practices.\u201d<\/p>\n

SmartSecure will help you mitigate dangerous risks such as data leakage or loss and help completely avoid bad data practices and poor data management. <\/p>\n

The increased layer of security of collected customer data will result in an even further elevated level of trust between your customers and your business and will lead to enhanced customer loyalty. <\/p>\n

Specifically, the monthly compliance report will cover: <\/p>\n