{"id":22599,"date":"2024-04-17T11:36:57","date_gmt":"2023-06-23T16:46:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/how-to-automatically-personalize-your-search-experience-in-bloomreach-discovery"},"modified":"2024-06-11T18:11:15","modified_gmt":"2024-06-11T18:11:15","slug":"how-to-automatically-personalize-your-search-experience-in-bloomreach-discovery","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/how-to-automatically-personalize-your-search-experience-in-bloomreach-discovery","title":{"rendered":"How To Automatically Personalize Your Search Experience in Bloomreach Discovery"},"content":{"rendered":"

Whether it\u2019s site search<\/u><\/a> or merchandising<\/u><\/a>, artificial intelligence (AI) has already started shaping the future of ecommerce<\/u><\/a>. Fortunately, with Bloomreach Discovery<\/u><\/a>, you can get ahead of the game with some of the most advanced AI-driven product discovery on the market. <\/p>\n

In fact, with just a little bit of setup, you can have Bloomreach Discovery\u2019s AI do a lot of the heavy lifting for you, freeing your team to focus on more important things in your organization. Here are three Bloomreach Discovery features you can use to automatically personalize the search experience and drive conversions and revenue. <\/p>\n

Show More Relevant Product Images With SKU Select <\/h2>\n

The thumbnail image of your product can be easy to overlook, but it\u2019s the first thing your site visitors will see when they search for something. Start personalizing their experience right off the bat with our SKU Select<\/u><\/a> feature. <\/p>\n

Our dynamic SKU ranking algorithms will automatically select the right variant based on the search terms. For example, if someone searches for a \u201cblack dress,\u201d then the thumbnails will show black dresses instead of another color. Or, if someone searches for \u201cXXL jacket,\u201d then the image will default to a model wearing the XXL size. <\/p>\n

\"Example<\/p>\n

Whatever the search term, our algorithms can parse the query (along with its synonyms) to show the right product image. And if your customers are using more generic search terms (e.g., \u201cjacket\u201d instead of \u201cXXL jacket\u201d), you can use our bestsellers algorithm to automatically display the variant that sells the most to boost your conversions. Learn more about getting started with SKU Select<\/u><\/a>.<\/p>\n

Display AI-Driven Recommendations<\/h2>\n

There are different types of recommendations<\/u><\/a> you can implement in Bloomreach Discovery, but if you want a more automated approach, you\u2019ll want to go with algorithm-powered recommendations. <\/p>\n

These are ready-to-go widgets that use AI to bundle certain products together in order to increase conversions. Here are some of the widgets you can take advantage of: <\/p>\n