{"id":22598,"date":"2024-04-17T12:05:53","date_gmt":"2023-08-03T17:08:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/how-b2b-distributors-can-use-bloomreach-discovery-to-improve-search"},"modified":"2024-06-11T18:11:15","modified_gmt":"2024-06-11T18:11:15","slug":"how-b2b-distributors-can-use-bloomreach-discovery-to-improve-search","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/how-b2b-distributors-can-use-bloomreach-discovery-to-improve-search","title":{"rendered":"How B2B Distributors Can Use Bloomreach Discovery To Improve Search"},"content":{"rendered":"

For B2B distributors<\/a> to stay competitive in the modern landscape, it\u2019s crucial to adopt an AI-driven search engine<\/u><\/a>. That\u2019s because your buyers are increasingly seeing personalized and seamless experiences in their personal online shopping, and they expect the same experience when it comes to buying for B2B. It\u2019s no longer acceptable to coast on \u201chow things were always done\u201d \u2014 you only have a few chances<\/u><\/a> to prove yourself to your buyers before they bounce to a competitor. <\/p>\n

That\u2019s where a solution like Bloomreach Discovery<\/u><\/a> can be pivotal to your distribution business. With industry-leading AI that can intelligently parse complex B2B search queries right from the start, you can create exceptional buying experiences that drive faster ROI. In this post, we\u2019ll share some Bloomreach Discovery features that can significantly improve your site search. <\/p>\n

Deliver Accurate Results With Numeric Precision <\/h2>\n

One of the reasons why B2B distributors have had trouble creating B2C-like experiences is because of the sheer volume and complexity of their products. Not only are distributors serving a wide range of industries, but each buyer has very specific needs depending on their role and the application of the product they need. For example, if someone\u2019s searching for a \u00bc inch drill bit,  \u00be inch wire, your search needs to understand that \u201c\u00bc inch\u201d is the diameter, while \u201cdrill bit\u201d is the product. At the same time, not everyone searches in the same way, and this is where most search engines fall short \u2014 they have trouble understanding that \u201c\u00bc inch drill bit\u201d is the same as \u201c\u00bc\u201d drill bit,\u201d \u201cone-quarter inch drill bit,\u201d or even \u201cE drill bit.\u201d<\/p>\n

\"Example<\/p>\n

With Bloomreach Discovery\u2019s numeric algorithms<\/u><\/a>, which use natural language processing<\/u><\/a> (NLP), your site search can automatically understand numeric product attributes \u2014 no matter how they\u2019re written (like in the wire example above). Not only that, but our algorithms support both English and non-English languages, so they know that \u201c2.5mm\u201d is the same as \u201c2,5mm.\u201d <\/p>\n

Automatically Personalize Product Images With SKU Select<\/h2>\n

Even after delivering relevant results<\/a>, you can take semantic understanding<\/a> even further with Bloomreach Discovery\u2019s SKU Select<\/u><\/a> feature. When a buyer searches for certain terms, you can use our dynamic SKU ranking algorithms to optimize a search recall set at the SKU level, helping to automatically display the correct product. For example, if someone searches for \u201cneon yellow safety vest\u201d and a particular SKU has three different colors, the product shown first will be for the neon yellow version.<\/p>\n

\"Example<\/p>\n

This can also apply to filters that your buyers set (e.g., compatible material, specifications met, and coating\/finish) \u2014 SKU Select will automatically prioritize filtered options and show them at the beginning of the results set. This may seem like a small thing, but that extra touch of personalization can have a big impact on how your buyers perceive your brand and how well you understand their business.  <\/p>\n

Streamline Product Discovery With Group Merchandising <\/h2>\n

As a B2B distributor, you likely have a lot of SKUs to manage. To make your product manager\u2019s lives easier while also giving your buyers a more intuitive browsing experience, you can use group merchandising<\/u><\/a> in Bloomreach Discovery. <\/p>\n

Essentially, this feature uses dynamic grouping<\/u><\/a> to group similar products together based on attributes of the product (e.g., brand, cut type, color, size, etc.). Try using different groupings to maximize the effectiveness of your search \u2014 for example, you can group by sub-category on a category page, and then group by price on a search page. Or, you can create a table display to give buyers all the information they need in one spot. <\/p>\n

\"Example<\/p>\n

With group merchandising, you make it easier for buyers to discover the items they want instead of scrolling through millions of products. Plus, if you notice a certain product group performing well, you can always boost specific groupings to the first position to increase sales. <\/p>\n

Bring Personalized Search to B2B With Bloomreach Discovery<\/h2>\n

In this day and age, you can no longer get away with delivering subpar online search experiences. If you want to make the B2C touch possible for your B2B company, you\u2019ll need a tool as powerful as Bloomreach Discovery<\/u><\/a>. With over 10 years of learnings across every industry, we already know how to address the most prevalent challenges that B2B distributors face. <\/p>\n

It\u2019s time to create a B2B search engine that allows you to compete on experience<\/u><\/a> in an increasingly digital landscape. Get a firsthand look at how Bloomreach Discovery can drive real impact for your bottom line by scheduling a demo<\/u><\/a> today.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

For B2B distributors to stay competitive in the modern landscape, it\u2019s crucial to adopt an AI-driven search engine. That\u2019s because your buyers are increasingly seeing personalized and seamless experiences in their personal online shopping, and they expect the same experience when it comes to buying for B2B. It\u2019s no longer acceptable to coast on \u201chow […]<\/p>\n","protected":false},"author":16,"featured_media":17051,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[366,361],"industry":[99],"channel":[],"topic":[],"class_list":["post-22598","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ecommerce-search","library_blog_tag-industry-trends"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/17051"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22598"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22598"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22598"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22598"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22598"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22598"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22598"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}