One of the confounding things about producing effective content to drive ecommerce sales is the way that something that looks so simple can be so incredibly difficult.<\/p>\n
You\u2019ve got products. They\u2019ve got names. You\u2019ve got stories about why somebody would want to buy your products with names. What\u2019s so hard about that?<\/p>\n
And then along comes Garden Answer<\/a> \u2014 a Facebook page, a YouTube channel, a franchise, really \u2014 that is crushing it when it comes to producing videos that build a community around gardening and around the products gardeners need to buy in order to do their thing.<\/p>\n And who\u2019s behind this ecommerce content juggernaut? That would be Laura and Aaron LeBoutillier, an eastern Oregon couple that was goofing around, making gardening how-to videos for fun, when one of the country\u2019s leading flower brands discovered them on YouTube.<\/p>\n \u201cWe never dreamed, you know, that it could turn into something like that,\u201d says Laura, who is the star of the operation\u2019s videos. \u201cIt wasn\u2019t really a plan.\u201d<\/p>\n Never dreamed it could turn into something like what, you ask?<\/p>\n The LeBoutilliers now have a contract to produce gardening videos for Proven Winners<\/a>, a leading supplier of plants for wholesale growers and therefore garden supply stores. Aaron works behind the camera and Laura is the on-camera talent, explaining how to perform garden magic in a series of fast-action Facebook videos<\/a> and longer, normal speed YouTube videos.<\/p>\n