{"id":22571,"date":"2024-03-01T23:18:31","date_gmt":"2024-03-01T23:06:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/get-more-value-from-tiktok-with-bloomreachs-integration"},"modified":"2024-08-08T19:16:43","modified_gmt":"2024-08-08T19:16:43","slug":"get-more-value-from-tiktok-with-bloomreachs-integration","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/get-more-value-from-tiktok-with-bloomreachs-integration","title":{"rendered":"Get More Value From TikTok With Bloomreach\u2019s Integration"},"content":{"rendered":"

TikTok has quickly become one of the biggest social media platforms out there, with over a billion active monthly users<\/u><\/a> in 2021 (and an expected two billion<\/u><\/a> by the end of 2024). That may not mean much to you as an ecommerce professional\u2026but it should. TikTok is no longer just the realm of choreographed dances and up-and-coming popstars \u2014 it\u2019s also become a powerhouse ecommerce platform in its own right.<\/p>\n

Read on to learn more about TikTok\u2019s growth in ecommerce, why it matters to your brand, and how to take advantage of this opportunity with Bloomreach.<\/p>\n

TikTok\u2019s Challenge to Amazon<\/h2>\n

In the fall of 2023, TikTok officially launched TikTok Shop<\/u><\/a> in the US, representing a big step into ecommerce for the social media company. Now, it\u2019s much easier for brands and individual creators to feature, showcase, and sell their products from within the app.<\/p>\n

\"TikTok<\/p>\n

This step is just part of TikTok\u2019s ambitious goal of challenging Amazon\u2019s dominance in the US. In fact, TikTok has reportedly set an internal goal of growing its US ecommerce volume by 10x to $17.5 billion<\/u><\/a> in 2024.<\/p>\n

Why You Should Care<\/h2>\n

Obviously, ecommerce in social media isn\u2019t new \u2014 Facebook Marketplace launched in 2016 and Instagram Shop launched in 2020. But TikTok\u2019s heavy investment in its ecommerce growth, coupled with its goal of reaching two billion monthly active users by the end of the year, signifies a new opportunity that your brand can\u2019t afford to pass up.<\/p>\n

With more and more users discovering and buying products via social media, you need to meet your customers where they\u2019re shopping. Otherwise, you run the risk of losing revenue to trendier and more visible brands.<\/p>\n

\"Woman<\/p>\n

Of course, this doesn\u2019t mean you should just start blasting ads on TikTok. One of the reasons why social ecommerce platforms have been successful is due to the personalization that comes with them. Consumers want relevant recommendations that take their preferences into account.<\/p>\n

But in order to provide personalized recommendations, you need data. Lots of it.<\/p>\n

How Bloomreach Can Help You Drive Success on TikTok<\/h2>\n

Bloomreach Engagement<\/u><\/a> compiles your customer data into a single customer view so you can provide the most relevant content to each person. Our marketing automation solution allows you to consolidate all your data in one place, including past purchases, preferences and favorites, engagement stats (e.g., when they\u2019re most likely to open an email, what kind of offer they\u2019re most likely to click through on), zero-party and first-party data<\/u><\/a>, and much more.<\/p>\n

From there, our customer data engine<\/u><\/a> and powerful AI<\/u><\/a> can turn that data into actionable insights and personalized recommendations \u2014 all in real time and across all of your channels.<\/p>\n

Which brings us back to TikTok. Bloomreach has partnered with TikTok<\/u><\/a> so you can integrate TikTok ads with Bloomreach Engagement. That means you can use the real-time customer data you\u2019ve collected to build better audience segments. And with Bloomreach\u2019s customer data engine, these segmentations are dynamic and automatically updated in real time based on each customer\u2019s changing preferences and purchasing habits, making it possible to create truly targeted ads that resonate with TikTok users and drive conversions. For example, if you have data that shows certain segments are more likely to engage with a discount code, you can use Bloomreach to show TikTok ads with a 10% discount to only those audiences and serve a more generic free shipping ad to everyone else.<\/p>\n

\"Man<\/p>\n

This integration is particularly impactful now as third-party cookies are getting phased out. With Loomi, our ecommerce AI, you can automatically create high-quality lookalike segments based on purchase intent and lifetime value (LTV) to run ads that lower your customer acquisition costs (CAC)<\/a> and boost revenue (LTV to CAC<\/a>).<\/p>\n

How To Use TikTok Lead Generation Ads With Bloomreach<\/h3>\n

Getting started with TikTok lead generation ads<\/u><\/a> in Bloomreach is super simple:<\/p>\n