{"id":22563,"date":"2023-06-08T10:53:08","date_gmt":"2022-11-30T16:58:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/enhance-your-personalization-with-real-time-retargeting"},"modified":"2024-09-17T10:15:34","modified_gmt":"2024-09-17T10:15:34","slug":"real-time-targeting","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/real-time-targeting","title":{"rendered":"Enhance Your Personalization With Real-Time Retargeting\u00a0"},"content":{"rendered":"

If you’re not using retargeting as part of your marketing campaign strategy, you’re missing out on a huge opportunity to engage with your target audience. <\/p>\n

Unlike traditional banner ads, retargeting<\/a> is a form of online targeted advertising aimed at people who have already visited your website or are already a contact in your database \u2014 in other words, they\u2019re already a lead or a customer. <\/p>\n

This is important because you know that this audience has already interacted with your brand in some way, and you can tailor the ads accordingly with this information in mind. As a result, you’re only spending your advertising budget on people who are already interested in what you have to offer.<\/p>\n

Retargeting<\/a> allows you to deliver a personalized message<\/a> to a shopper even after they\u2019ve left your site. By connecting retargeting with other ecommerce personalization<\/a> tactics, you can ensure that you\u2019re always delivering the most relevant message possible. This will result in increased return on advertising spend (ROAS) and conversions.<\/p>\n

But there\u2019s one more ingredient that must be added for personalized retargeting to truly be as impactful as it can possibly be \u2014 real-time data processing. Real-time data processing<\/a> is the processing of unbounded streams of input data with very short latency requirements for processing, often measured in milliseconds.  <\/p>\n

Marketing technology has needed real-time data processing since its advent and it finally has it. We can now make the most of collected customer data by putting it to work in marketing campaigns in real time across multiple channels such as email or SMS.  <\/p>\n

But what about personalized retargeting? Thanks to Bloomreach Engagement<\/a> working in conjunction with Google Ads Audiences<\/a>, real-time data processing is now possible and easy to execute with your personalized retargeting campaigns. <\/p>\n

Bloomreach Engagement allows companies to create meaningful personalized experiences \u2014 including remarketing campaigns using Google Ad Audiences \u2014 for their consumers through a single platform all in real time so that campaigns never miss the mark for their intended audiences. The technology working together also allows for conversions to be identified online and ad spend for individual customers to be turned off seconds after that conversion takes place so that money isn\u2019t wasted. <\/p>\n

By using Google Ads Audiences through Bloomreach Engagement<\/a>, you can create highly personalized retargeting campaigns that will improve your conversion rate and ROI and ensure you aren\u2019t wasting money on advertising to customers who have already converted. <\/p>\n

The Importance of Personalization and the Customer Experience<\/h2>\n

Personalization has become increasingly important in the world of online advertising. <\/p>\n

Consumers now expect a personalized experience when they visit a website or engage with a brand online. If they don\u2019t receive this, they\u2019ll simply go to one of your competitors that can<\/em> provide it. What\u2019s more, generic personalization won\u2019t cut it anymore \u2014 you need to power your customer experiences with real-time customer and product data if you hope to meet these increased expectations. <\/p>\n

It has never been more important to deliver the right message to the right customer at the right time<\/a>. Strategizing and scaling winning customer journeys should be at the forefront of every company\u2019s list of goals right now, and to achieve this, you need to truly know your customers via the data you\u2019ve compliantly collected from them. <\/p>\n

Bloomreach Engagement makes it easy to personalize the customer experience in real time, no matter where they’re browsing from. By linking this personalization with Google Ads retargeting, you can ensure that you’re delivering what your potential customers want to see, even after they leave your site. <\/p>\n

The aforementioned facts also heighten the impact that real-time data processing has on your personalized retargeting campaigns. Consider this example\u2026<\/p>\n

Imagine you are a consumer and you purchase a pair of shoes from your favorite ecommerce shoe store. Months after your purchase, you are still receiving personalized retargeted ads for the same pair of shoes you purchased. This proves that your favorite brand does not know you on the level that you know it and this could damage the reputation this brand has with you. <\/p>\n

Now, imagine this example playing out at scale \u2014 thousands of customers having this same feeling after receiving an irrelevant ad. This is a risk you take when you don’t have the real-time data processing of Bloomreach Engagement helping to guide your Google Ads. <\/p>\n