{"id":22554,"date":"2025-09-30T20:56:35","date_gmt":"2025-09-30T20:56:35","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/email-conversion-rate-industry-benchmarks-formula-and-tips"},"modified":"2026-02-26T13:34:18","modified_gmt":"2026-02-26T13:34:18","slug":"email-conversion-rate","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/email-conversion-rate","title":{"rendered":"Email Marketing Conversion Rate Benchmarks & 8 Proven Strategies for 2026"},"content":{"rendered":"

Email remains one of the most effective marketing tactics. More than two-thirds (<\/span>68%<\/span><\/a>) of consumers prefer email as their primary communication channel with brands, while nearly half (<\/span>46%<\/span><\/a>) of B2B buyers prefer email for initial business contact \u2014 and marketers are <\/span>6x<\/span><\/a> more likely to get a click-through from an email campaign than from social. Email marketing is so <\/span>successful<\/span><\/a> as an engagement tactic that on average, it delivers an <\/span>ROI<\/span><\/a> of <\/span>$36 for every $1 spent<\/span><\/a>, with top-performing organizations commanding <\/span>$68 per $1 invested<\/span><\/a>.<\/span><\/p>\n

While email marketing used to just be a generic newsletter roundup of what a company had been doing or promotional pushes for new product lines, technology has driven big change. Today, email communications can be personalized, interactive, and automated.<\/span><\/p>\n

Additionally, email is now integral to every part of the shopping journey because it provides an opportunity to <\/span>continually nudge audiences<\/span><\/a> toward certain actions. For example, <\/span>Oliver Bonas<\/span><\/a> increased its revenue by 762% through the smart use of email marketing, sending customers communications to opt in to certain segments, reminders, and abandoned-cart notices.<\/span><\/p>\n

In this article, we look at what organizations can do to maximize the ROI of their email marketing efforts by examining industry benchmarks and implementing 8 proven strategies to boost conversion rates.<\/span><\/p>\n

What Is the Conversion Rate in Email Marketing?<\/b><\/h2>\n

Put simply, the conversion rate is the percentage of people who perform the action specified in an email. For example, if an email was sent to 1,000 subscribers and 100 of them clicked a link to visit the website, the conversion rate is 10%.<\/span><\/p>\n

\"Example<\/p>\n

The conversion rate matters because it provides a hard metric for the number of engaged customers who are most likely to purchase or recommend your product. It also provides insight into how organizations can enhance the experience to give customers what they want. By tracking how its emails behaved, <\/span>Proffsmagasinet<\/span><\/a> was able to improve its conversion rate by 2x and lower its unsubscribe rate by 65%.<\/span><\/p>\n

However, while the conversion rate is typically tracked to define email marketing success, there are other equally important metrics:<\/span><\/p>\n