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Ecommerce personalization has evolved from a nice-to-have feature to a business necessity. With <\/span>81% of shoppers more likely to buy from companies offering personalized experiences<\/span><\/a>, the stakes have never been higher for digital retailers.<\/span><\/p>\n The good news is that personalization technologies have matured significantly. The challenge now lies in selecting and implementing the right strategies from an overwhelming array of options. Different tactics, levels of personalization, and results mean that creating an effective personalized ecommerce experience requires careful planning and execution.<\/span><\/p>\n This comprehensive guide reveals the 7 most effective ecommerce personalization strategies that top retailers use to boost sales, complete with actionable tactics and real-world examples.<\/span><\/p>\n Ecommerce personalization is <\/span>the practice of using data to understand your customers so you can offer experiences that are so relevant and contextual, they feel like magic. Ecommerce personalization is cross-channel and is driven by real-time, first-party data. It encompasses anonymous as well as known customers and includes messages, content, site layouts, products, and more.<\/span><\/i><\/p>\n Personalization is increasingly important to merchants seeking to not only engage shoppers, but to also increase repeat purchases, drive sales, and increase conversion.<\/span><\/p>\n It comes in many different forms, from personalized <\/span>AI-powered product discovery platform<\/span><\/a> on a retailer’s homepage or product detail page to <\/span>cart abandonment marketing campaigns<\/span><\/a> and onboarding quizzes that provide a personalized showroom of items to consumers.<\/span><\/p>\n Before the explosion of <\/span>digital commerce solutions<\/span><\/a>, customers simply walked into stores and found a friendly clerk who helped them find what they wanted. Unfortunately, that kind of personal customer attention remains exceedingly rare in the digital realm.<\/span><\/p>\nWhat Is Ecommerce Personalization?<\/h2>\n