{"id":22519,"date":"2024-02-27T17:43:42","date_gmt":"2024-02-27T17:43:42","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/ecommerce-conversion-funnel-analysis-and-optimization-guide"},"modified":"2024-06-17T21:06:21","modified_gmt":"2024-06-17T21:06:21","slug":"conversion-funnels-analysis-and-optimization-for-e-commerce-in-2021","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/conversion-funnels-analysis-and-optimization-for-e-commerce-in-2021","title":{"rendered":"Ecommerce Conversion Funnel Analysis and Optimization Guide"},"content":{"rendered":"<p>Conversion funnels are the roadmap that every marketer follows to reach their goals. But to really get the most out of your marketing efforts, you need to do more than put a blueprint into action.<\/p>\n<p>Knowing the plan and maximizing the plan are two different things. That\u2019s why marketers need to learn how to optimize and streamline their campaigns to produce the most effective conversion funnel for their needs.<\/p>\n<p>\u200bThe best way to improve your conversion funnel doesn&#8217;t start with making changes: It starts with conversion funnel analysis and figuring out where those changes should be made. <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/digital-commerce-explained\" target=\"_blank\" rel=\"noopener\"><u>Digital commerce<\/u><\/a> can be a puzzling space to navigate, especially when <a href=\"https:\/\/www.bloomreach.com\/en\/library\/whitepapers\/looks-like-you-forgot-something-how-abandoned-cart-and-reengagement-campaigns-boost-revenue\" target=\"_blank\" rel=\"noopener\"><u>over 70% of customers<\/u><\/a> are likely to abandon their cart instead of purchasing.<\/p>\n<p>As a marketer, you need to know where and why issues like these are happening on your site. This article will teach you how to analyze your conversion funnels to find the most valuable touchpoints for your optimizations \u2014 one step at a time, starting with the basics.<\/p>\n<h2>What Is a Conversion (Sales) Funnel?<\/h2>\n<p>A conversion funnel (also known as a sales funnel, ecommerce funnel, or website funnel) is the path you design for a visitor to move through your site. It outlines each stage of your potential customers\u2019 mindset when you are trying to influence them to engage with and purchase from your brand.<\/p>\n<p><img decoding=\"async\" alt=\"what is a conversion funnel\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_conv-funnel-1-2.jpg\" \/><\/p>\n<p>The funnel metaphor is an appropriate one, as you can see in the image above. For each stage, your audience gets smaller and more targeted as they get closer to conversion.<\/p>\n<h2>What Are the Steps of a Conversion Funnel?<\/h2>\n<p><iframe allow=\";\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_uY042Dmt6I\" width=\"640\"><\/iframe><\/p>\n<p>No matter what your conversion goal is, there are four main stages to any conversion funnel: awareness, interest, desire, and action.<\/p>\n<ol>\n<li><strong>Awareness Stage: <\/strong>The top of the marketing funnel is all about making people aware of your brand and capturing their attention. Implementing marketing efforts that make people conscious of your products, your site, and your company is the first step in nurturing a lasting customer relationship.&nbsp;<\/li>\n<li><strong>Interest Stage<\/strong>: Once you\u2019ve attracted potential customers to your site, you have to spark interest in your products. Relevant content, attractive visuals, and special offers are good ways to entice your visitors to engage with your brand further.&nbsp;<\/li>\n<li><strong>Desire Stage<\/strong>: This step involves nurturing a relationship of trust and the desire to buy. Making sure your visitors receive a relevant, <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\" target=\"_blank\" rel=\"noopener\"><u>personalized<\/u><\/a> customer journey will help pull your prospect further and further along the sales funnel.<\/li>\n<li><strong>Action Stage<\/strong>: The final step to achieve your goal. Your visitors have passed through the conversion funnel and are engaging with your brand.<\/li>\n<\/ol>\n<p>The beauty of this format is that it can be applied to so many things. No matter which marketing campaign or conversion goal you have, you can use a conversion funnel to organize your efforts. It\u2019s a plan you can utilize to drive any action you are trying to get your users to take.<\/p>\n<p>Do you need to grow your email list or expand your loyalty program subscriptions? Use a conversion funnel leading to an email address form or a loyalty sign-up form. Do you sell products on your website? Use a conversion funnel that carries users all the way from their first point of entry to the \u201cthanks for purchasing!\u201d page \u2014 here\u2019s what a conversion funnel for this goal would look like:<\/p>\n<p><img decoding=\"async\" alt=\"e-commerce funnel\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_conv-funnel-2.jpg\" \/><\/p>\n<p>Your conversion funnels can be as advanced as you&#8217;d like, and the more you optimize and fine-tune them, the more complex they can become. Your final version will likely be a lot more intricate than the one pictured above.<\/p>\n<p>It doesn&#8217;t matter what you call each step in the conversion funnel. It\u2019s about addressing the specific stages of the <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-lifecycle-management-clm-why-it-matters-more-now-than-ever-before\" target=\"_blank\" rel=\"noopener\"><u>customer lifecycle<\/u><\/a>, plugging them into your funnel, and finding the ideal touchpoints to engage with your audience.<\/p>\n<p><strong>Read This Next:<\/strong><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-lifecycle-management-clm-why-it-matters-more-now-than-ever-before\"><strong> <\/strong><\/a><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-lifecycle-management-clm-why-it-matters-more-now-than-ever-before\"><strong><u>What Is Customer Lifecycle Marketing and Why Do Businesses Need Customer Lifecycle Management?<\/u><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-lifecycle-management-clm-why-it-matters-more-now-than-ever-before\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_cac-request.jpg\" \/><\/a><\/p>\n<h2>Why Are Conversion Funnels Important?<\/h2>\n<p>Conversion funnels aren\u2019t just advantageous for marketers. They\u2019re vital tools for creating the most user-friendly and worthwhile customer journey, ensuring potential visitors become repeat customers.<\/p>\n<p>Without clear paths to follow, your site can become a confusing mess for users to navigate. Having defined funnels allows you to plan the best path to purchase for your target audience. Plus, with a clear and well-executed layout, you can effectively test and optimize your conversion funnels to work towards higher overall conversion rates.<\/p>\n<p><strong>Once you\u2019ve decided which steps will be mapped into your conversion funnel, you can determine which of these steps are most in need of improvement. <\/strong>This method of breaking your customers\u2019 paths into pieces makes it much simpler to find the problem areas.<\/p>\n<h2>How To Analyze Your Conversion Funnel Marketing<\/h2>\n<p>A conversion funnel analysis shows you which area of the funnel needs work.&nbsp;<\/p>\n<p>It gives you insights into what percentage of users make it from one step to the next, so you can find and improve the non-converting stages through conversion funnel optimization.<\/p>\n<p>Here\u2019s a step-by-step breakdown to help you analyze your marketing funnel, with examples to illustrate the process and best practices:<\/p>\n<h3>Take a Top-Level Approach<\/h3>\n<p>First, <strong>you need to find the main problem areas before you zero in on specific interactions. <\/strong>To do this, it\u2019s best to<strong> <\/strong>run a top-level funnel analysis on the primary stages in your process. Let\u2019s use the conversion funnel from the previous example above to see how this works in practice. The different stages we\u2019ll be looking at are:<\/p>\n<ul>\n<li>Landing Page<\/li>\n<li>Product Page<\/li>\n<li>Shopping Cart<\/li>\n<li>Purchase<\/li>\n<\/ul>\n<p>Now, let\u2019s take a look at the engagement numbers for each conversion funnel stage and determine which stages aren\u2019t channeling enough traffic towards your conversion rate. Are you seeing an unexpected drop before they even view an item? After they view one? Or are you losing potential buyers once they\u2019ve added items to their cart?<\/p>\n<p>Here\u2019s a sample analysis of a top-level conversion funnel in <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\" target=\"_blank\" rel=\"noopener\"><u>Bloomreach Engagement<\/u><\/a>:<\/p>\n<p><img decoding=\"async\" alt=\"sales funnel analytics\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_conv-funnel-3.jpg\" \/><\/p>\n<p>Based on this example, if we evaluate 1,000 of the visitors entering the site:<\/p>\n<ul>\n<li>443 of those visitors will view an item<\/li>\n<li>17.9% of those 443 people (79) will then add an item to their cart<\/li>\n<li>Of the 79 who add to their cart, 59.2% will make a purchase (46)<\/li>\n<\/ul>\n<p><strong>For every 1,000 people landing on the homepage, roughly 46 of them will make a purchase, producing a 4.6% website conversion rate.<\/strong><\/p>\n<p>Now we look for problem areas. <strong>Which of these stages should we focus on in order to achieve the largest possible uplift in conversions?<\/strong>&nbsp;<\/p>\n<p>In this case, the steps between adding an item to the cart and making the purchase stand out as an area in need of improvement. This problem stage is easy to identify based on the numbers: If only 59.2% make that final conversion, that means over <strong>40% of our potential customers are slipping away.&nbsp;<\/strong><\/p>\n<p>As we mentioned in the beginning, 70% of customers abandon their cart. So 40% cart abandonment isn\u2019t bad, but how can we make it even better?<\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/funnel-request-1-41.jpg\" \/><\/a><\/p>\n<h3>Dive Deep Into the Specifics<\/h3>\n<p>Now that we\u2019ve found the primary stage we want to work on, we can take a closer look at these precise conversion points. Examining each specific step taken between adding an item to the cart and purchasing will help you identify which need the most improvement.<\/p>\n<p><img decoding=\"async\" alt=\"Examining precise conversion points can help you optimize your marketing conversion funnel.\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_conv-funnel-4.jpg\" \/><\/p>\n<p>In the more detailed, step-by-step breakdown of the customer journey shown above, we can see that nearly 90% of visitors that added an item to their cart visited the cart afterward, so that step is performing well. And once someone has entered their personal details, there\u2019s a strong likelihood that they will make it all the way to a purchase and reach the \u201cThank You Page.\u201d<\/p>\n<p>But there is a considerable drop-off between the steps of visiting the cart and entering personal details. <strong>Nearly 30% of the people that make it all the way to viewing their cart are then leaving!<\/strong><\/p>\n<h2>How To Optimize Your Conversion Funnel Stages<\/h2>\n<p>Judging by the conversion funnel analysis above, the personal details form is in need of improvement. Maybe there are errors in the form, maybe it\u2019s the color choice, or maybe it\u2019s just too long. The best way to find your answer and optimize your funnel stages is to <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/experiments-ab-testing\" target=\"_blank\" rel=\"noopener\"><u>A\/B test<\/u><\/a>.<\/p>\n<p>A\/B testing starts with an informed guess \u2014<strong> you make a hypothesis, then try to disprove it. <\/strong>If you try to prove it, you may run into confirmation bias. Instead, aim to disprove your hypothesis. If you can\u2019t, then you\u2019ve found the problem.<\/p>\n<p>Let\u2019s walk through an example of how you could address the drop-off from the personal details page from our conversion funnel analysis example.<\/p>\n<p>We\u2019ll start with a hypothesis: People are leaving the personal details form because of the form\u2019s color.<\/p>\n<p>You can test this hypothesis by creating several versions of the personal details form, each with a different color. And if you\u2019re using Bloomreach Engagement, which has native and intuitive A\/B testing and <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/web-personalization\" target=\"_blank\" rel=\"noopener\"><u>web personalization<\/u><\/a> capabilities, you can simply create similar customer segments and serve each segment with a different color variant.<\/p>\n<p><strong>Read This Next: <\/strong><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-segmentation-options-marketers-should-know-in-2021\" target=\"_blank\" rel=\"noopener\"><strong><u>Customer Segmentation: Options Marketers Should Know<\/u><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-segmentation-options-marketers-should-know-in-2021\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_cac-request_9.jpg\" \/><\/a><\/p>\n<p>If all colors perform roughly the same, then your hypothesis is disproven and it\u2019s time to formulate and test another one. If one color performs significantly better, test it again against different color variants. If it still performs better, then you have your fix \u2014 make the best-performing color the one you use on your site.&nbsp;<\/p>\n<p>This A\/B testing formula is the best way to fine-tune your conversion funnel. And like any good optimization process, the possibilities are endless.&nbsp;<\/p>\n<p>Once you prove your hypothesis and improve the performance of your personal details form, you can move on to the next underperforming stage. Just repeat the technique until you\u2019ve reached your performance goals across the board.&nbsp;<\/p>\n<p>To recap, the general steps to optimize your conversion funnel are:<\/p>\n<ol>\n<li>Run a funnel analysis<\/li>\n<li>Identify the stage most in need of improvement&nbsp;<\/li>\n<li>Run a deeper funnel analysis on that stage<\/li>\n<li>Pick the step of that stage most in need of improvement<\/li>\n<li>Make a hypothesis about that step<\/li>\n<li>Try to disprove your hypothesis with A\/B testing<\/li>\n<li>Repeat<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_conv-funnel-6.jpg\" \/><\/p>\n<h2>Conversion (Sales)&nbsp;Funnel Optimization Best Practices<\/h2>\n<p>Besides the conversion funnel optimization steps outlined above, there are a few best practices that are good to keep in mind while you map out, troubleshoot, and improve your customer experience.<\/p>\n<h3>Make Your Site Easy To Navigate<\/h3>\n<p>Easy navigation is a concept that sounds intuitive and simple, but it\u2019s important to take the time and plan out your customer journey. There should be a clear path for your visitors to follow from start to finish.&nbsp;<\/p>\n<p>Make sure there\u2019s an obvious and easy way for potential customers to get to your product pages, regardless of how they enter your site. And the path to your shopping cart should always be prominent while they\u2019re navigating your pages.<\/p>\n<p>Remember, people will abandon your conversion funnel at every stage for various reasons. <strong>Optimization is all about getting rid of the reasons for leaving that you can prevent or control.<\/strong> The more intuitive and user-friendly you make your site, the better your conversion rate will be.<\/p>\n<h3>Keep Your Stages Simple<\/h3>\n<p>Each step of your conversion funnel should be designed to provoke an action, whether your goal is to get an email address or drive customers to the purchase page.&nbsp;<\/p>\n<p>Define the action you want for each step and make sure that your page doesn\u2019t draw users away from that action. The busier you make your stages, the more distracting they become. Don\u2019t lose sight of the ultimate goal.<\/p>\n<h3 dir=\"ltr\">Use Clear Call-to-Actions (CTAs)<\/h3>\n<p dir=\"ltr\">Effective CTAs act as signposts, guiding users towards the desired action you want them to take. Make sure your CTAs are clear, compelling, and strategically placed throughout your funnel to prompt visitors to take the next step in their journey.<\/p>\n<h3 dir=\"ltr\">Optimize Your Ecommerce Funnel for Mobile Users<\/h3>\n<p dir=\"ltr\">Mobile is now the default way that modern customers shop online, and your sales funnel needs to account for the significant portion of consumers who are using their smartphones to shop your products.&nbsp;<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/why-mobile-marketing-is-here-to-stay\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Reaching your mobile audience<\/u><\/a> requires a responsive, frictionless user experience \u2014 ensure your site is flexible, load times are fast, and the checkout process is seamless on mobile devices to capture conversions from this growing segment of users.<\/p>\n<h3 dir=\"ltr\">Don\u2019t Forget About Personalization<\/h3>\n<p dir=\"ltr\">To stand out in today\u2019s crowded digital landscape and keep customers engaged, brands need to incorporate personalization into their business strategy. It\u2019s the key to turning your sales funnel into a meaningful relationship with your customers, offering a path to conversion that fits their unique needs.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Ecommerce personalization<\/u><\/a> allows brands to craft a tailored customer experience for each individual shopper, using each new interaction to inform the next step in their customer journey. By leveraging data insights to understand each customer&#8217;s preferences, browsing history, and purchase patterns, you can deliver targeted content, product recommendations, and offers that speak directly to their needs and interests.&nbsp;<\/p>\n<h3 dir=\"ltr\">Provide Social Proof<\/h3>\n<p dir=\"ltr\">Building trust is essential in the conversion process, and nothing is more trustworthy than an endorsment from other shoppers.&nbsp;<\/p>\n<p dir=\"ltr\">That\u2019s why positive customer feedback is such a great asset \u2014 you can showcase reviews, testimonials, and satisfaction ratings throughout your customer experience to instill confidence in potential customers and validate their decision to purchase from you.<\/p>\n<h3 dir=\"ltr\">Use Retargeting in Your Strategy<\/h3>\n<p dir=\"ltr\">If you&#8217;re not using retargeting as part of your marketing campaign strategy, you&#8217;re missing out on a huge opportunity to engage with your target audience and bring them back to your sales funnel.&nbsp;<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/real-time-targeting\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Retargeting<\/u><\/a> allows you to reengage users who have shown interest in your products but haven&#8217;t converted, building a bridge back to their shopping journey and the opportunity to convert. By implement&nbsp;<a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/ads-retargeting\" rel=\"noopener noreferrer\" target=\"_blank\"><u>strategic retargeting campaigns<\/u><\/a>, you can bring back lost leads and guide them towards completing a purchase.<\/p>\n<h3 dir=\"ltr\">Monitor and Analyze Data<\/h3>\n<p dir=\"ltr\">Data is your compass in optimizing your conversion funnel. It can help you understand your customers, build better campaigns, and identify the shortcomings and strengths of each step in your customer journey \u2014 it can even help you <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/predictive-marketing-analytics\">predict future trends<\/a> and behaviors to map out the best next step in your marketing strategy.<\/p>\n<p dir=\"ltr\">That\u2019s why it\u2019s vital that brands regularly monitor and analyze key metrics such as conversion rates, bounce rates, and user behavior to identify areas for improvement and make data-driven decisions to enhance performance.<\/p>\n<h3>Always Continue To Test<\/h3>\n<p>No matter what you do to optimize your marketing strategy, test it. Test every change you make and push yourself to create hypotheses for other things you can test.&nbsp;<\/p>\n<p>The limit to your testing is only limited to your hypotheses \u2014 nothing is too small to test. From colors and fonts to whole blocks of content, you can experiment and fine-tune your conversion funnel to get the best results.&nbsp;<\/p>\n<h2><strong>Ecommerce Conversion Funnels \u2014 Key Takeaways<\/strong><\/h2>\n<ul>\n<li>A conversion funnel is a path you&#8217;ve designed for customers to follow through your site.&nbsp;&nbsp;<\/li>\n<li>Conversion funnels make your site easier to navigate. They also make it simpler to find problem areas to improve.<\/li>\n<li>When beginning your conversion funnel analysis, use a top-down approach: Start with the primary sections of the funnel, then drill deeper into the section that needs the most work.<\/li>\n<li>Make a hypothesis about the results of your analysis, then try to disprove it.<\/li>\n<li>Your site should be easy to navigate, your stages designed to provoke specific actions, and your testing continuous to make sure your funnels are delivering the most value.<\/li>\n<\/ul>\n<p>Now that you know how to analyze and optimize your conversion funnel, you can start crafting next-level customer journeys across multiple channels that keep your audience coming back for more. <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-ultimate-guide-to-journey-orchestration\" target=\"_blank\" rel=\"noopener\">Check out our blog on customer journey orchestration<\/a> to learn everything you need to know about steering your audience towards the perfect products and enticing them to purchase.&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-ultimate-guide-to-journey-orchestration\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/blog_ultimate-guide-to-journey.jpeg\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion funnels are the roadmap that every marketer follows to reach their goals. But to really get the most out of your marketing efforts, you need to do more than put a blueprint into action. Knowing the plan and maximizing the plan are two different things. That\u2019s why marketers need to learn how to optimize [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":14936,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[365],"industry":[],"channel":[],"topic":[286,287],"class_list":["post-22519","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-marketing-automation","topic-commerce-experience","topic-customer-data"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/81"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/14936"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22519"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22519"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22519"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22519"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22519"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22519"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22519"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}