{"id":22508,"date":"2023-09-05T19:29:11","date_gmt":"2022-10-31T19:03:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/c-suite-secrets-to-success-for-d2c-brands"},"modified":"2024-09-17T10:15:33","modified_gmt":"2024-09-17T10:15:33","slug":"3-takeaways-from-the-c-suite-secrets-for-direct-to-consumer-success-in-2021-webinar","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/3-takeaways-from-the-c-suite-secrets-for-direct-to-consumer-success-in-2021-webinar","title":{"rendered":"C-Suite Secrets to Success for D2C Brands"},"content":{"rendered":"

The massive amount of new direct-to-consumer brands over the past few years has led to a shift in the relationship between brands and consumers.<\/p>\n

Direct-to-consumer means selling directly to customers online<\/a> and therefore bypassing all the middlemen (wholesalers and retailers) that could stand in the way of the sale. This gives control of the customer experience and the ever-important first-party data<\/a> back to direct-to-consumer companies who choose to operate a direct-to-consumer model.<\/p>\n

In today’s online marketplaces, new customers are coming in at a faster pace and existing customers are coming back more frequently than was observed before the COVID-19 pandemic. Digital commerce<\/a> has grown significantly and this has led to a changing D2C landscape. D2C brands investing in new strategies to foster brand loyalty will be the ones who find themselves on top.<\/p>\n

\"Learn<\/a><\/p>\n

Winning For D2C Brands Starts With Intentionality<\/h2>\n

Winning with a D2C model does not happen by accident. A D2C model is designed to facilitate a closer relationship with customers online but this comes with hard work and intentionality on the brand\u2019s part.<\/p>\n

There must be concerted effort to create a sense of community around products and services and to appropriately distribute your messaging to customers.<\/p>\n

Bloomreach customer Williams Sonoma<\/a> is a perfect example. One of the largest catalog retailers in the world, Williams Sonoma’s business model calls for selling directly online rather than in retail stores as it does three-quarters of its business digitally.<\/p>\n

<\/p>\n

Many companies winning with D2C, including Williams Sonoma, are less concerned with categorizing themselves as a business and more concerned with serving their customers. This is a unique selling point for brands with their own website and an advantage for them compared to using retailers or wholesalers or just trying to succeed in a traditional retail environment.<\/p>\n

\u201cSo now, are they a retailer? Or are they a branded manufacturer? Are they digital?\u201d Bloomreach CEO and co-founder Raj De Datta said of Williams Sonoma. \u201cIt\u2019s not clear. But what\u2019s clear is that they\u2019re winning in the category.\u201d<\/p>\n

How are companies like Williams Sonoma winning? De Datta points to three things:<\/p>\n