{"id":22488,"date":"2023-12-15T13:57:12","date_gmt":"2021-04-01T08:09:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/bloomreachs-brand-new-look"},"modified":"2024-09-17T10:17:27","modified_gmt":"2024-09-17T10:17:27","slug":"bloomreachs-brand-new-look","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/bloomreachs-brand-new-look","title":{"rendered":"Bloomreach\u2019s Brand New Look"},"content":{"rendered":"<p>A brand is more than a logo, colors, and fonts. Rather, it&#8217;s the people, the products, the value delivered \u2014 it&#8217;s everything the business stands for and how that translates to its relationship with its audience that ultimately makes up a brand identity.&nbsp;<\/p>\n<p>But of course, a logo, colors, and fonts can be a powerful part of a brand when they perfectly express the real essence of the business. And that&#8217;s why I am so excited about what we just launched today.&nbsp;<\/p>\n<h3>&nbsp;<\/h3>\n<h3>The New Bloomreach Brand Identity<\/h3>\n<p>This refreshed Bloomreach brand identity perfectly reflects the heritage of Bloomreach while modernizing it and incorporating the strong brand identity and heritage of <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/bloomreach-announces-investment-the-acquisition-of-exponea\">Exponea, our recent addition to the Bloomreach family.<\/a>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/br-02-bloomreach-unveil-gif1-at-2x.gif\" \/><\/p>\n<p>The strong yellow-gold primary color stands for innovation, energy, and intelligence \u2014 qualities at the heart of our products and business \u2014 while the secondary colors reflect our long history as a critical provider of commerce, experience, and marketing technology to many of the world&#8217;s largest businesses.&nbsp;<\/p>\n<p>Meanwhile, the updated look and feel of our illustrations and graphics reflect the contemporary, digital-first world we live in today.<\/p>\n<p>This refreshed brand identity communicates what we have known for some time: the future has never been brighter for Bloomreach. We are excited to share it with you all today.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A brand is more than a logo, colors, and fonts. Rather, it&#8217;s the people, the products, the value delivered \u2014 it&#8217;s everything the business stands for and how that translates to its relationship with its audience that ultimately makes up a brand identity.&nbsp; But of course, a logo, colors, and fonts can be a powerful [&hellip;]<\/p>\n","protected":false},"author":151,"featured_media":14605,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[],"industry":[],"channel":[],"topic":[],"class_list":["post-22488","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/151"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22488\/revisions"}],"predecessor-version":[{"id":50179,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22488\/revisions\/50179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/14605"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22488"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22488"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22488"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22488"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22488"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22488"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22488"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}