Seek<\/h3>\n
At the core of innovation is curiosity. Asking questions, learning from others, and embracing new ideas fuels our transformation whether it be with customers, our product, or ourselves. Take our work with Jenson USA<\/a> for example. As one of the leading online bicycle retailers, the company wanted all of its customers to be able to find the latest gear in one place \u2014 while moving away from manual data analyses and unscalable personalization.<\/p>\n Keeping this in mind, our team explored the nuances of integrating customer buying preferences into the product discovery experience. And since Bloomreach is the only company in the market combining customer and product data to drive personalization across marketing channels, we thought, can\u2019t we use the same approach for search?<\/p>\n From this exploration we were able to introduce real-time segments for ecommerce search<\/a>, which allowed Jenson to personalize for different customer segments \u2014 ranging from mountain bikers to road bikers. Using historical and in-session behavior to group customers into segments, shoppers saw a more relevant experience from the second they arrived on the site. A mountain biker searching for \u201ctires\u201d would see mountain bike tires, for example, while a road biker searching for \u201ctires\u201d would see road bike tires.<\/p>\n Overall, Jenson saw an 8.5% and 26% improvement in revenue per visitor on the site and mobile devices, respectively. The results exceeded our expectations and because we remained curious and thought through these important questions about who Jenson customers were and the experience they preferred, we were able to reimagine the Jenson search experience.<\/p>\n Ever since Bloomreach\u2019s inception, we\u2019ve always asked ourselves \u201cwhat\u2019s next?\u201d. Our recent launch of Bloomreach Clarity<\/a> specifically comes to mind when I think of the \u201cpush\u201d pillar.<\/p>\n AI isn\u2019t a new concept to Bloomreach. It\u2019s been at the heart of our products since the beginning, particularly when you consider our search product. In the past year, however, new developments in generative AI and LLMs changed what technology was capable of achieving. That led us to look at AI in relation to ecommerce and dared to ask \u201cwhat else is possible?\u201d. <\/p>\n Our teams came together and after months of brainstorming, testing, failing, and successes, we were able to officially announce Bloomreach Clarity, a conversational shopping product built for today\u2019s world of ecommerce. Powered by the latest advancements in generative AI<\/a>, Clarity engages with shoppers to deliver personalized, human-like product expertise from their favorite brands throughout every touchpoint in their journey. We knew that ecommerce was changing and that the status quo no longer aligned with how consumers and customers were evolving.<\/p>\n Conversational shopping is that next step, it is the future of commerce<\/a>. As we lead that charge with Clarity, we\u2019re accustomed to how fast our industry changes and are focused on being proactive. Most importantly, we\u2019re comfortable with the idea that we have only scratched the surface with what\u2019s possible when it comes to AI, and we welcome that challenge.<\/p>\n![\"Jenson](\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/jenson-usa_cta.jpg\")
<\/a><\/p>\nPush<\/h3>\n