{"id":22443,"date":"2023-05-15T14:35:57","date_gmt":"2016-10-26T10:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/bloomreach-acquires-hippo-to-build-first-open-and-intelligent-digital-experience-platform"},"modified":"2025-03-20T23:00:07","modified_gmt":"2025-03-20T23:00:07","slug":"bloomreach-acquires-hippo-build-first-open-intelligent-digital-experience-platform","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/bloomreach-acquires-hippo-build-first-open-intelligent-digital-experience-platform","title":{"rendered":"Bloomreach Acquires Hippo to Build First Open and Intelligent Digital Experience Platform"},"content":{"rendered":"

Acquisition Brings Leadership in Algorithmically Driven Commerce to Digital Content<\/em><\/p>\n

MOUNTAIN VIEW, Calif. and AMSTERDAM \u2014 October 26, 2016\u00a0<\/strong>\u2014\u00a0Bloomreach<\/a>, Inc., the leading commerce personalization platform, today announced a strategic acquisition of leading web content management company\u00a0Hippo, B.V..<\/a>\u00a0The Hippo digital experience and performance platform is a content management system that helps businesses understand all visitors \u2013 anonymous or known \u2013 and\u00a0deliver the right content at the right time on any channel or touch point.<\/p>\n

With the integration of Hippo\u2019s open and agile experience technology into Bloomreach\u2019s machine-learning engine, Bloomreach will have the only digital experience platform that natively leverages data and algorithmic intelligence to create, build, personalize, market and measure every digital experience \u2013 across verticals and geographies.<\/p>\n

\u201cHippo has engineered the world\u2019s most sophisticated digital experience platform with a keen understanding and vision for the future of web content management. By joining its core content expertise and architectural flexibility with Bloomreach\u2019s algorithmic superiority in commerce, we can build a single experience layer that powers any brand\u2019s digital experiences,\u201d said Raj De Datta, CEO and cofounder of Bloomreach. \u201cWhy should providing a truly personalized experience today require an enterprise to spend months or years in CMS implementation and millions of dollars integrating analytics, personalization, testing, targeting and data management solutions on top of that CMS? That\u2019s an antiquated model.\u201d<\/p>\n

Bloomreach envisions all businesses \u2013 both commerce and content \u2013 having three core cloud platforms powering their digital presence: a back-end or commerce platform, an experience platform powering personalization and a marketing platform handling campaign execution. The Hippo acquisition allows Bloomreach to provide businesses with the experience platform layer \u2013 where data and algorithms determine each visitor\u2019s intent and return the most relevant experience. It also will have an open architecture that easily plugs into the other platforms, including both current\u00a0Bloomreach<\/a>\u00a0and\u00a0Hippo<\/a>\u00a0partners.<\/p>\n

\u201cMerging with Bloomreach adds the most sophisticated intelligence available to Hippo\u2019s content performance and delivery platform. Its engine has an unrivaled ability to analyze data both from inside and outside an enterprise,\u201d said Jeroen Verberg, cofounder and CEO of Hippo. \u201cWhether it\u2019s more product purchases, deeper content engagement or finding solutions to visitors\u2019 problems, together our platform will produce results for any business by acting autonomously, getting smarter every day, and giving users actionable insights to refine the experience.\u201d<\/p>\n

Bloomreach has experienced significant revenue and market growth in commerce since launching in 2009, working with more than 150 of the top U.S. and U.K. commerce companies, including Neiman Marcus, Nordstrom and Homebase.<\/p>\n

Likewise, Hippo also has experienced significant growth in recent years, currently working with more than\u00a0170 customers in 13 countries<\/a>. At a time when enterprises are searching for innovative, java-based options, Hippo was\u00a0recently named<\/a>\u00a0a Visionary in Gartner\u2019s Web Content Management Magic Quadrant. Hippo is a proven enterprise-class CMS, working with large organizations like U.K.\u2019s National Health Service and REI, Inc. Hippo\u2019s strong presence in Europe and Bloomreach\u2019s strong presence in the U.S. provide complementary geographic footprints for mutual global expansion.<\/p>\n

\u201cThe world of marketing and customer acquisition is quickly moving to machine-learning and data-driven personalized experiences. The combination of Bloomreach\u2019s world-class search and personalization technology with Hippo\u2019s content management solution will allow companies across industries to create the most modern digital customer experiences,\u201d said Ajay Agarwal, managing director of Bain Capital Ventures, a Bloomreach investor. \u201cWe couldn\u2019t be more excited about the acquisition and the opportunity it brings to the marketing-technology landscape.\u201d<\/p>\n

Bloomreach and Hippo together will use data science and web-wide data to power personalization that understands content, language, context and behavior throughout the customer lifecycle, replacing strategies that market to customer segments using manually written rules.<\/p>\n

Recent studies demonstrate that customer analytics and web content management are the\u00a0top two investment priorities<\/a>\u00a0for digital experience technology leaders. Managing and optimizing digital experiences to date\u00a0have largely required<\/a>\u00a0an array of software from a fragmented landscape. However, the commerce industry has been on the leading edge of adopting personalization and optimization technology, with Bloomreach recognized\u00a0as an award-winning leader.<\/p>\n

Hippo will continue to operate out of Amsterdam as an independent business unit of Bloomreach, supporting all customer, marketing and sales activities. The combined company will continue to support its current applications and will invest significantly in commerce and content capabilities \u2013 across all of its R&D centers in Mountain View, Dallas, Bangalore, Amsterdam and Boston.<\/p>\n

Hippo CEO Jeroen Verberg will join the Bloomreach Board of Directors and serve as general manager of the Hippo business unit. All other founders and members of the Hippo management team will remain with the company. Other terms of the acquisition were not disclosed.<\/p>\n

Additional Resources:<\/strong><\/p>\n