{"id":22421,"date":"2024-01-03T14:13:27","date_gmt":"2023-07-14T15:43:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/beyond-the-basics-how-ecommerce-subscription-companies-are-retaining-customers-with-personalization"},"modified":"2024-06-14T19:47:49","modified_gmt":"2024-06-14T19:47:49","slug":"how-e-commerce-subscription-companies-are-retaining-customers-with-personalization","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/how-e-commerce-subscription-companies-are-retaining-customers-with-personalization","title":{"rendered":"Beyond the Basics: How Ecommerce Subscription Companies Are Retaining Customers With Personalization"},"content":{"rendered":"<p>As ecommerce subscription companies continue to grow, an already crowded marketplace is becoming increasingly competitive. Companies that aren\u2019t investing in ecommerce <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/3-personalization-strategies-from-bloomreach-and-kps\">personalization strategies<\/a> have or will fall behind.&nbsp;<\/p>\n<p>The <a href=\"https:\/\/www.globenewswire.com\/news-release\/2023\/01\/19\/2591490\/0\/en\/Global-Subscription-Ecommerce-Market-Analysis-By-Application-Type-By-End-User-By-Mode-of-Payment-By-Region-Size-and-Trends-with-Impact-of-COVID-19-and-Forecast-up-to-2028.html#:~:text=The%20global%20subscription%20e%2Dcommerce,US%242419.69%20billion%20by%202028.\" rel=\"noopener noreferrer\" target=\"_blank\">global ecommerce subscription market<\/a> was valued at just under $97 billion in 2022 and is projected to grow 71% over the next five years. This growth can be attributed not only to the boom in popularity of <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/digital-commerce-explained\" rel=\"noopener noreferrer\" target=\"_blank\">digital commerce<\/a>, but also the efforts made by these subscription companies to use <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\" rel=\"noopener noreferrer\" target=\"_blank\">ecommerce personalization<\/a> tactics to prioritize growth and customer retention.&nbsp;<\/p>\n<p>As competition in the subscription space heats up, it\u2019s time to start looking for ways to go beyond the basics of personalization and deliver even more personalized experiences that drive brand loyalty and keep customers coming back for more.<\/p>\n<p>But what do those personalized experiences look like and how do you offer them to their customers? From <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/why-product-recommendations-are-key-to-winning-with-e-commerce-personalization\" rel=\"noopener noreferrer\" target=\"_blank\">AI-powered product recommendations<\/a> to <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/email-personalization-your-guide-to-better-email-marketing-campaigns\" rel=\"noopener noreferrer\" target=\"_blank\">email personalization<\/a> and beyond, we&#8217;ll take a deep dive into the tools and tactics that are helping ecommerce subscription companies build brand loyalty and drive revenue growth.<\/p>\n<h2>How Can Ecommerce Subscription Companies Win With Data-Driven Personalization?<\/h2>\n<p>Data-driven personalization can drive significant impact for ecommerce subscription companies.&nbsp;<\/p>\n<p>By using advanced AI and machine learning algorithms to analyze customer behavior and preferences, you can deliver personalized recommendations, offers, and content tailored to the needs and interests of each individual customer. Delivering highly personalized experiences will help ecommerce subscription businesses boost customer satisfaction and loyalty, leading to higher retention rates and increased <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/customer-lifetime-value-guide\" rel=\"noopener noreferrer\" target=\"_blank\">customer lifetime value<\/a>.<\/p>\n<p><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SoPXRhhKmDA?start=0\" width=\"640\"><\/iframe><\/p>\n<p>Data-driven personalization can be particularly effective for ecommerce subscription businesses, which rely heavily on repeat business to generate revenue. In fact, <a href=\"https:\/\/shopcircle.co\/blog-posts\/otsc-the-importance-of-a-personalized-experience-for-your-customers#:~:text=Personalized%20experiences%20build%20brand%20loyalty,brand%20that%20offers%20personalized%20experiences.\" rel=\"noopener noreferrer\" target=\"_blank\">personalized experiences can increase customer loyalty by up to 80%<\/a>, making it a powerful tool for businesses looking to retain customers over the long term.<\/p>\n<p>By providing <a href=\"https:\/\/www.bloomreach.com\/en\/products\/content\/content-personalization\">personalized content<\/a> based on a customer&#8217;s purchase history, browsing behavior, and preferences, businesses can create a more engaging and relevant shopping experience. This helps build stronger relationships with customers, increasing the likelihood that they\u2019ll continue to subscribe and make repeat purchases over time.<\/p>\n<h2>The Best Personalization Use Cases for Ecommerce Subscription Companies<\/h2>\n<p>To help you better understand how personalization best fits in with the ecommerce subscription business model, here are some use cases that use personalization to help foster customer retention:&nbsp;<\/p>\n<h3>Personalized Messaging and Marketing Campaigns<\/h3>\n<p>Ecommerce subscription companies can use personalized messaging and <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/what-is-generative-ai\" rel=\"noopener noreferrer\" target=\"_blank\">generative AI<\/a> to communicate with customers in a way that feels more human and relevant. By using data on customer behavior and preferences in a <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/single-customer-view-scv-overview\" rel=\"noopener noreferrer\" target=\"_blank\">single customer view<\/a>, companies can tailor messages to individual customers, making them feel more valued and appreciated.<\/p>\n<p>Using <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\" rel=\"noopener noreferrer\" target=\"_blank\">Bloomreach Engagement<\/a> to power these personalized campaigns means you can use <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-power-of-omnichannel-personalization-in-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">omnichannel personalization<\/a> strategies to connect with your customers on the channel that best fits them. <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/proffsmagasinet\" rel=\"noopener noreferrer\" target=\"_blank\">Bloomreach helps companies send fewer marketing communications overall<\/a>, instead reaching customers with a more impactful message thanks to intelligent personalization.&nbsp;<\/p>\n<h3>Omnichannel Journey Orchestration<\/h3>\n<p>Building a consistent and seamless experience across channels is crucial for ecommerce subscription businesses seeking to increase customer retention. Customers expect a personalized experience that caters to their individual needs, regardless of which channel they\u2019re using to interact with the business.<\/p>\n<p>By leveraging the power of AI and machine learning, Bloomreach Engagement facilitates <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-ultimate-guide-to-journey-orchestration\" rel=\"noopener noreferrer\" target=\"_blank\">journey orchestration<\/a> with a drag-and-drop tool that makes it easy for businesses to build sophisticated customer journeys without switching screens. This simplifies the process of creating personalized experiences across multiple channels.<\/p>\n<h3>Personalized Product Recommendations<\/h3>\n<p>Ecommerce subscription companies can use AI-powered personalized product recommendations to suggest products to customers based on their browsing and purchase history. By analyzing customer behavior and preferences, companies can deliver highly targeted recommendations that are more likely to result in a purchase.<\/p>\n<p>If you use Bloomreach Engagement to collect your customer data and put it to work for personalization, you can even <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/yves-rocher-upgrades-personalization-with-bloomreachs-real-time-product-recommendations\" rel=\"noopener noreferrer\" target=\"_blank\">personalize products for first-time visitors to your website<\/a> (assuming they accept your cookie banner).&nbsp;<\/p>\n<h3>Customized Subscription Plans<\/h3>\n<p>Using previous purchase data and customer browsing data to create custom subscription plans shows that you understand your customers on a deeper level and are committed to providing them the best experience possible with your brand.&nbsp;<\/p>\n<p>Rather than making every subscription standard, ecommerce subscription companies can offer customized subscription plans that are tailored to the specific needs and preferences of individual customers. By allowing customers to choose the products and frequency of delivery that works best for them, companies can improve customer satisfaction and loyalty.<\/p>\n<h3>Dynamic Pricing<\/h3>\n<p>Offering personalized pricing options based on customer behavior, location, or preferences can help your ecommerce subscription business drive revenue.&nbsp;<\/p>\n<p>For example, companies can offer discounts or promotions to customers who have shown an interest in certain products, or adjust prices based on factors like purchase history or geographic location. Your company is collecting this data on customers \u2014 put it to work by personalizing the customer experience.&nbsp;<\/p>\n<h3>Predictive Analytics<\/h3>\n<p>Being able to make <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/predictions-generally\" rel=\"noopener noreferrer\" target=\"_blank\">predictions<\/a> about your customers\u2019 future behavior can help your business strategize and plan your personalization efforts. Ecommerce subscription companies can use <a href=\"https:\/\/visit.bloomreach.com\/predictive-analytics-ps-2\" rel=\"noopener noreferrer\" target=\"_blank\">predictive analytics<\/a> to anticipate customer needs and preferences, and deliver personalized experiences accordingly.&nbsp;<\/p>\n<p>By analyzing customer data and behavior patterns, companies can make informed decisions about how to personalize the customer experience, from product recommendations to messaging and beyond. Bloomreach Engagement predictions are also customizable, giving marketers the flexibility they need to measure what\u2019s most important to them.&nbsp;<\/p>\n<p><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Xm7T78J90QE?start=0\" width=\"640\"><\/iframe><\/p>\n<h2>Why Bloomreach Engagement Is Perfect for Ecommerce Subscription Companies<\/h2>\n<p>Bloomreach Engagement is the leading platform for ecommerce subscription companies looking to personalize the customer experience and retain customers at a higher rate. Our advanced personalization capabilities are powered by our <a href=\"https:\/\/www.bloomreach.com\/en\/products\/data-engine\" rel=\"noopener noreferrer\" target=\"_blank\">customer data engine<\/a>, allowing companies to offer highly targeted experiences that meet their customers\u2019 unique needs and preferences.&nbsp;<\/p>\n<p>Here\u2019s how Bloomreach Engagement stands out from the competition:<\/p>\n<h3>Omnichannel Engagement&nbsp;<\/h3>\n<p>Bloomreach Engagement gives businesses a unified platform for engaging with customers across multiple touchpoints, including web, mobile, email, social media, and more. This allows businesses to create a seamless customer journey and deliver relevant messages and product recommendations in real time, no matter where the customer is in the buying cycle.<\/p>\n<p>By providing a consistent and personalized experience across multiple touchpoints, Bloomreach Engagement helps ecommerce subscription businesses build stronger relationships with customers and increases the likelihood that they\u2019ll continue to subscribe and make repeat purchases over time.<\/p>\n<h3>Actionable Insights&nbsp;<\/h3>\n<p>Bloomreach Engagement provides businesses with actionable insights into customer behavior and preferences, allowing them to optimize their personalization strategies and improve customer retention over time. By analyzing customer data from multiple sources, Bloomreach Engagement can help businesses understand how and why customers engage with their brand, as well as identify areas for improvement.<\/p>\n<p>Start experimenting with our <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/ultimate-ecommerce-ab-testing-guide\" rel=\"noopener noreferrer\" target=\"_blank\">A\/B testing<\/a> capabilities, which allow ecommerce subscription businesses to test different personalization strategies and measure their impact on customer engagement and retention. Or better yet, take advantage of <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/contextual-personalization\" rel=\"noopener noreferrer\" target=\"_blank\">contextual personalization<\/a> in Bloomreach Engagement, which allows companies to use customer data and preferences to automatically send the best variant in a test to each individual customer.&nbsp;<\/p>\n<p>Both of these features give companies the ability to try new approaches and refine their personalization strategy over time, creating a more effective and data-driven approach to customer engagement and retention.&nbsp;<\/p>\n<h3>Scalability and Flexibility&nbsp;<\/h3>\n<p>Bloomreach Engagement makes it easy for you to implement and scale personalization as your business grows.&nbsp;<\/p>\n<p>You can use APIs and integrations to connect to leading ecommerce platforms. For example, if you already have a <a href=\"https:\/\/www.bloomreach.com\/en\/commerce-platforms\/shopify\/engagement\" rel=\"noopener noreferrer\" target=\"_blank\">Shopify or Shopify Plus<\/a> account, you can connect it with Bloomreach Engagement to analyze that data and run marketing campaigns on your Shopify store \u2014 without having to start from scratch or deal with numerous plugins. What\u2019s more, you can use <a href=\"https:\/\/documentation.bloomreach.com\/engagement\/docs\/webhooks\" rel=\"noopener noreferrer\" target=\"_blank\">webhooks<\/a> to integrate with nearly any third-party platform, making it easier to securely access that data to enrich your campaigns and provide more seamless customer experiences.&nbsp;<\/p>\n<p>The combination of webhooks and integrations gives you the flexibility you need to get started quickly and add capabilities as you grow. No matter where you\u2019re starting with personalization, you can easily integrate new touchpoints and data sources into your personalization strategy with Bloomreach Engagement, creating a more comprehensive and sophisticated approach to customer engagement.<\/p>\n<h2>Learn More About Personalization Use Cases at Bloomreach<\/h2>\n<p>Personalization is critical for success and customer retention in the increasingly crowded world of ecommerce subscription companies. By leveraging advanced strategies and technologies, subscription companies can create customized experiences that build brand loyalty, retain customers, and drive revenue growth.&nbsp;<\/p>\n<p>Specifically, Bloomreach Engagement provides access to powerful capabilities that take personalization to the next level. To understand how our platform can help your ecommerce subscription business increase its customer retention rate, <a href=\"https:\/\/www.bloomreach.com\/en\/library\/use-cases\" rel=\"noopener noreferrer\" target=\"_blank\">explore our use case library<\/a> to find dozens of different use cases centered around personalization and customer retention.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As ecommerce subscription companies continue to grow, an already crowded marketplace is becoming increasingly competitive. Companies that aren\u2019t investing in ecommerce personalization strategies have or will fall behind.&nbsp; The global ecommerce subscription market was valued at just under $97 billion in 2022 and is projected to grow 71% over the next five years. This growth [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13956,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[357,364],"industry":[],"channel":[],"topic":[286],"class_list":["post-22421","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-best-practices","library_blog_tag-personalization","topic-commerce-experience"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/13956"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22421"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22421"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22421"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22421"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22421"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22421"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22421"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}