{"id":22412,"date":"2023-12-26T15:59:32","date_gmt":"2022-02-03T16:11:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/a-vue-of-the-future-the-power-behind-the-bloomreach-vue-storefront-integration-that-modernizes-commerce-teams"},"modified":"2024-09-17T10:17:58","modified_gmt":"2024-09-17T10:17:58","slug":"a-vue-of-the-future-the-power-behind-the-bloomreach-vue-storefront-integration-that-modernizes-commerce-teams","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/a-vue-of-the-future-the-power-behind-the-bloomreach-vue-storefront-integration-that-modernizes-commerce-teams","title":{"rendered":"A Vue of the Future: The Power Behind the Bloomreach Vue Storefront Integration That Modernizes Commerce Teams"},"content":{"rendered":"<p>Replatforming is not easy. It is high stakes, takes a lot of initiative, and can be expensive. But, if you\u2019re looking to transform your businesses\u2019 digital experiences into something meaningful, it may be the best route to take, especially if your company wants to future-proof itself to weather the massive shift to digital.&nbsp;<\/p>\n<p>As ecommerce continues to expand into new, unchartered territories, it can feel difficult to keep your head above water, though. Some of the challenges you might face might include having a disjointed tech stack or missing entire components. The clear path to success must be paved with ambition, dedication, and a clear strategy.<\/p>\n<p>Luckily, unified solutions, like the ones offered by <a href=\"https:\/\/www.bloomreach.com\">Bloomreach<\/a>, make replatforming much easier. By creating a carefully curated ecosystem, we\u2019re able to help companies power their commerce seamlessly and effectively.&nbsp;<\/p>\n<p>Take, for instance, our new integration with <a href=\"https:\/\/www.vuestorefront.io\" target=\"_blank\" rel=\"noopener\">Vue Storefront<\/a>. We combined our commerce experience solutions of <a href=\"https:\/\/www.bloomreach.com\/en\/products\/content\">Bloomreach Content <\/a>and <a href=\"https:\/\/www.bloomreach.com\/en\/products\/discovery\">Bloomreach Discovery<\/a> with the <a href=\"https:\/\/blog.vuestorefront.io\/what-is-pwa-all-you-need-to-know-about-progressive-web-apps\/\" target=\"_blank\" rel=\"noopener\">Progressive Web App (PWA)<\/a> provider, giving brands, retailers, distributors, and manufacturers the ability to create more personalized, end-to-end shopping experiences for their users. Let\u2019s start by covering the basics of this all-new integration.<\/p>\n<h2>What Is the Bloomreach Vue Storefront Integration?&nbsp;<\/h2>\n<p>The <a href=\"https:\/\/blog.vuestorefront.io\/vue-storefront-bloomreach-integration-is-here-what-benefits-does-it-bring-to-your-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Bloomreach Vue Storefront integration<\/a> brings together best-of-breed technologies for a common purpose \u2014 to make your customers\u2019 digital experiences memorable. On the front end of the integration, there is Vue Storefront, a fast and flexible Front-End Platform for Headless Commerce with pre-built components for commerce, which accelerate typical business workflows.<\/p>\n<p>Since Vue Storefront can connect to any ecommerce platform, it works seamlessly with Bloomreach\u2019s solutions. The first is Bloomreach Content, a <a href=\"https:\/\/www.bloomreach.com\/en\/products\/content\/headless-cms\">headless content<\/a> management system (CMS) that gives your team the ability to easily manage the online storefront and add products to any page. The second is Bloomreach Discovery, an impactful combination of AI-powered site search, SEO, and recommendations to drive the customer further along their purchase journey with the allure of personalization.&nbsp;<\/p>\n<p>Once the customer arrives at the transactional portion, Vue Storefront\u2019s front end and Bloomreach\u2019s back end connect to a variety of commerce channels, including BigCommerce, <a href=\"https:\/\/www.bloomreach.com\/en\/partners\/bloomreach-technology-partners\/commercetools\">commercetools<\/a>, Elastic Path, Magento, SAP, and Shopify Plus, to carry out the final steps of the purchasing process.&nbsp;<\/p>\n<h2>How Does Bloomreach Set Up Businesses to Succeed?&nbsp;<\/h2>\n<p>Bloomreach\u2019s technology revolves around the concept of <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/composable-commerce\">composable commerce<\/a>, which allows ecommerce teams to assemble a mix-and-match of technology solutions that satisfy their unique business needs. With composable commerce, we avoid using a one-size-fits-all ecommerce approach. Instead, we turn to modern architectures, like <a href=\"https:\/\/www.vuestorefront.io\/resources\/ebooks\/mach-approach-to-ecommerce\" target=\"_blank\" rel=\"noopener\">MACH<\/a> (Microservices, API, Cloud, Headless) and JAMstack (Javascript, API, and Markup), to remain adaptable in the ever-changing marketplace.&nbsp;<\/p>\n<p>Now customers don\u2019t have to pick a \u201cride or die\u201d vendor and rely on them to master every piece of their technology stack. Your business can choose a vendor who has dominated its area of expertise and is flexible enough to combine its system with other relevant services through APIs. Speaking of agility, Bloomreach\u2019s solutions can be used in any combination or completely on their own. They can also be combined with other technologies in a drag-and-drop, codeless environment.&nbsp;<\/p>\n<p>By merging Content and Discovery in our new integration with Vue Storefront, for example, businesses <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/7-steps-to-getting-started-with-e-commerce-personalization\">gain a semantic understanding of the products that users want<\/a> from the Discovery offering, analyze the information, and create neatly packaged content through the Content pillar. This means merchants and marketers can promote their products and services in a highly optimized and personalized way without IT involvement.<\/p>\n<h2>Where Does Vue Storefront Come Into the Picture?&nbsp;<\/h2>\n<p>Optimized to perform out-of-the-box, Vue Storefront is an obvious choice for commerce teams who want to amp up productivity. With this new integration, your business can lean on Vue Storefront to handle the look and feel of your brand online, while allowing Bloomreach to implement the product discovery and content initiatives on the back end.&nbsp;<\/p>\n<p>By harmoniously cooperating with a third-party storefront, Bloomreach essentially hands the keys to anyone to do their job more expediently and efficiently \u2014 and without unnecessary intervention. Merchandisers gain the tools they need to build dynamic websites, and content marketers can deliver thought leadership based on comprehensive data through <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2021\/new-%e2%9c%a8-personalized-landing-pages-and-vip-homepages\">a straightforward CMS<\/a>. In fact, these teams can take full ownership of creating end-to-end user experiences within the Bloomreach panel.<\/p>\n<p><img decoding=\"async\" height=\"436\" src=\"https:\/\/lh6.googleusercontent.com\/1lu7kW10XX3CKIosw6MbMkHaFlqyy6Uuvffn1b_DBc_H6IaPSmZciKBqRc_pJ7LWQpdCeK9qefiYfEwKtKw5YlUGqZvsCNkRf6nGmwbiQDTKtzyyvnO6ZaJFTr-VGn_R2JWnqPoI\" width=\"624\" \/><\/p>\n<p>In the end, your team will come away from your investment with many favorable outcomes, like a faster time to market, enhanced SEO, increased conversion rates, and overall performance improvements. Best of all, your new headless storefront and corresponding experience tools will be able to run on any commerce platform. Not only does the flexibility of the integration cater to the personal preferences of businesses, but it will also mean a lot to your customers, who are increasingly seeking <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\">personalized experiences<\/a>.&nbsp;<\/p>\n<p>While the new partnership has similar benefits to a simpler CMS integration, including cutting time to market and connecting to other third-party services, it is far more future-proof than you might initially realize. Bloomreach\u2019s deep layer of customer data, product intuitiveness, and easily navigable CMS beneath Vue Storefront\u2019s sleek exterior set the stage for thorough <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-power-of-omnichannel-personalization-in-marketing\">omnichannel personalization<\/a>. With the Bloomreach Vue Storefront integration, businesses can consolidate vendors \u2013 all while creating a strong foundation for the modern commerce experience. If you\u2019re trying to replatform with a composable commerce solution, <a href=\"https:\/\/visit.bloomreach.com\/partners-vue-storefront-contact-request\" target=\"_blank\" rel=\"noopener\">contact us today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Replatforming is not easy. It is high stakes, takes a lot of initiative, and can be expensive. But, if you\u2019re looking to transform your businesses\u2019 digital experiences into something meaningful, it may be the best route to take, especially if your company wants to future-proof itself to weather the massive shift to digital.&nbsp; As ecommerce [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":14215,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[362,366,370,371],"industry":[],"channel":[],"topic":[],"class_list":["post-22412","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ai-and-innovation","library_blog_tag-ecommerce-search","library_blog_tag-headless-commerce","library_blog_tag-product-recommendations"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22412\/revisions"}],"predecessor-version":[{"id":50809,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22412\/revisions\/50809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/14215"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22412"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22412"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22412"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22412"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22412"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22412"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22412"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}