{"id":22402,"date":"2025-11-11T21:13:55","date_gmt":"2025-11-11T21:13:55","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/ai-in-shopping-4-types-of-ai-4-examples-of-ai-in-shopping"},"modified":"2025-11-11T21:13:57","modified_gmt":"2025-11-11T21:13:57","slug":"ai-in-shopping-types-of-ai-and-shopping-examples","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/ai-in-shopping-types-of-ai-and-shopping-examples","title":{"rendered":"AI in Shopping: 5 Types + 4 Real-World Examples"},"content":{"rendered":"

Although AI has existed for some time, if you didn’t know better, you would think it just came out last week. That’s how popular the concept has been since it entered the public consciousness in 2022.<\/span><\/p>\n

Artificial intelligence is more accessible than ever for shops of all sizes and budgets. <\/span>9 in 10 businesses<\/span><\/a> actively invest in artificial intelligence, and conversational AI is projected to reduce <\/span>contact center labor costs by $80 billion<\/span><\/a> by 2026.<\/span><\/p>\n

Aside from trimming operational costs, AI is a great fit for customer service. <\/span>36% of business professionals<\/span><\/a> say that AI’s biggest benefit right now is its ability to offer 24\/7 customer service. <\/span>77% of CRM leaders<\/span><\/a> believe that AI will be responsible for resolving the majority of support tickets by 2025.<\/span><\/p>\n

\"Example<\/p>\n

Since shopping AI is so customer-centric, it\u2019s become essential for ecommerce success, as customers increasingly prefer to shop with AI.<\/p>\n

In this blog, we’ll explore various elements of AI in shopping, discuss the four types of AI, and provide real-world examples of how AI in online shopping can increase sales and deepen customer engagement. Let\u2019s dive in.<\/p>\n

What Is AI in Shopping?<\/b><\/h2>\n

AI is rapidly transforming the shopping experience for both B2C and B2B customers. AI-powered shopping enhances the customer experience by making every transaction easier, more efficient, and deeply personalized. Essentially, AI can <\/span>make online shopping as joyful<\/span><\/a> as going to the best brick-and-mortar stores. This encourages online shoppers to return to your business and become loyal customers.<\/span><\/p>\n

AI in shopping is often discussed in the context of retail, ecommerce, and fashion. These terms are often interchangeable and refer to the same type of technology that uses AI to improve the shopping experience.<\/span><\/p>\n

AI-powered shopping is creating exciting opportunities for online retailers. B2C ecommerce brands can use AI to generate personalized shopping recommendations, offer virtual try-on capabilities, and automate order fulfillment. Meanwhile, B2B businesses can use AI for use cases like forecasting demand for a product and managing the supply chain.<\/span><\/p>\n

What Are the Five Types of AI?<\/b><\/h2>\n

There are five types of AI commonly used in AI-powered ecommerce. Let’s get acquainted with them and their typical use cases:<\/span><\/p>\n

1. Reactive AI<\/b><\/h3>\n

Reactive AI is a type of AI that reacts to specific inputs with preprogrammed actions. Reactive AI can quickly answer customer questions, provide product information, and help with basic troubleshooting. In online shopping, reactive AI is commonly used for chatbots, AI shopping assistants, and other automated customer service tools.<\/span><\/p>\n