{"id":22393,"date":"2023-05-19T11:44:21","date_gmt":"2018-04-26T06:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/5-simple-merchandising-tips-to-increase-sales"},"modified":"2024-09-17T10:15:19","modified_gmt":"2024-09-17T10:15:19","slug":"simple-merchandising-tips","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/simple-merchandising-tips","title":{"rendered":"5 Simple Merchandising Tips to Increase Sales"},"content":{"rendered":"<p>Typically, merchandisers have a very \u201cReactive\u201d procedure; you get influenced from the buying team, email marketing, the marketing promotion calendar, and Year-Over-Year reports telling you how you should be merchandising your category pages and products.<\/p>\n<p>Some of these decisions are based on data, others on gut instinct, and others on past reports from other teams that aren\u2019t influencing the website itself.<br \/>\n&nbsp;<br \/>\nNow imagine that you had a storefront and interviewed not only the people at the checkout-counter, but also every person that left the store and asked them \u201cWhat could we have done different for you?\u201d or \u201cWas it easy to find what you were looking for?\u201d Having that type of information would allow you to become a \u201cProactive\u201d vs \u201cReactive\u201d merchandiser.<br \/>\n&nbsp;<br \/>\nWhat if you could give feedback to the buying and marketing teams on what products to promote or what types of products are selling based on real-life customer data?<\/p>\n<div class=\"blog__block\"><strong>Read this next:<\/strong><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2019\/07\/digital-commerce-explained\">&nbsp;<strong>eCommerce Personalization: 2019 Complete Guide<\/strong><\/a><\/div>\n<p>&nbsp;<\/p>\n<h3>Start Prioritizing What Your Top Opportunities Are<\/h3>\n<ul>\n<li>Look for the big wins, can you re-sort New Arrivals or put Best Sellers near the top of the grid?<br \/>\n &nbsp;<\/li>\n<li>Are your data tools recommending to boost and bury certain products on your seasonal category page?<\/li>\n<\/ul>\n<p>Start with simple action steps and start collecting and tracking the data that help support your decisions and show how much impact your choices make.<\/p>\n<p>&nbsp;<\/p>\n<h3>Start Relying More on Data, as Well as Intuition<\/h3>\n<p>Your gut instinct can be right, but why not have data prove that your gut was telling you the right thing?<\/p>\n<p>This will help back your decisions to other counterparts and further explain why you believe it\u2019s the right direction to make an impact.<\/p>\n<p>&nbsp;<\/p>\n<h3>Prioritize Your Week The Same Way Every Week<\/h3>\n<p>Learn to better answer the questions other team members ask you with data behind it.<\/p>\n<ul>\n<li>Where is this product most popular?&nbsp;<\/li>\n<li>Which landing pages drive the most sales?<\/li>\n<li>Can you decipher the top selling products from particular category?<\/li>\n<\/ul>\n<p>Having a go-to set of data that you track every week helps to set priorities and targets, give data-driven answers that can influence strategies across departments, and show the impact of your merchandising work over time.<\/p>\n<div class=\"blog__block\"><strong>Read this next:<\/strong>&nbsp;<strong><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2018\/10\/the-importance-personalized-search\">4 Ways to Introduce Artificial Intelligence to eCommerce<\/a>&nbsp;[blog]<\/strong><\/div>\n<p>&nbsp;<\/p>\n<h3>Be Proactive With Your Prioritizing<\/h3>\n<p>Instead of being reactive to how other people want you to prioritize your week, be proactive by getting ahead of game and make suggestions based on data.<\/p>\n<p>Be able to tell them what you\u2019re prioritizing and why you\u2019re doing so.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>Create a Solid Process<\/h3>\n<p>Start to work data into your day-to-day workflow instead of interrupting your day with new reports or steps to take. Make it a habit to incorporate customer site behavior as a priority and base your immediate plan of action off of it.<\/p>\n<p>Starting with these tips will help you become cross-functional and help other teams that impact one another.<\/p>\n<p>You\u2019ll also be able to put yourself in your customers\u2019 shoes by following their buying behavior by looking at data, leading to deeper customer empathy, if you will.<br \/>\n&nbsp;<br \/>\nMore responsibility is falling on merchandisers as ecommerce increasingly grabs more shares of retail sales.<\/p>\n<p>The site can fall within your hands and you\u2019re being asked to provide data to backup gut decision-making. At the end of the day, you can\u2019t be 100% knowledgeable of every category and product on your site, so rely on machine learning to do the heavy lifting and let your creative intuition tell the story for the customer across the site.<\/p>\n<p>A machine can\u2019t tell the customer journey, but it will help guide you to tell the most relevant story along the way.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typically, merchandisers have a very \u201cReactive\u201d procedure; you get influenced from the buying team, email marketing, the marketing promotion calendar, and Year-Over-Year reports telling you how you should be merchandising your category pages and products. Some of these decisions are based on data, others on gut instinct, and others on past reports from other teams [&hellip;]<\/p>\n","protected":false},"author":209,"featured_media":13589,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[366],"industry":[],"channel":[],"topic":[],"class_list":["post-22393","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ecommerce-search"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/209"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22393\/revisions"}],"predecessor-version":[{"id":49992,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22393\/revisions\/49992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/13589"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22393"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22393"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22393"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22393"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22393"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22393"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22393"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}