{"id":22388,"date":"2023-12-08T14:00:30","date_gmt":"2018-12-18T20:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/5-ways-to-ease-merchandising-stress-this-holiday-season"},"modified":"2024-09-17T10:17:10","modified_gmt":"2024-09-17T10:17:10","slug":"merchandising-5-things-that-are-stressing-you-out-that-shouldnt-be","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/merchandising-5-things-that-are-stressing-you-out-that-shouldnt-be","title":{"rendered":"5 Ways to Ease Merchandising Stress this Holiday Season"},"content":{"rendered":"<p>We know these #merchandiserproblems hit probably a tad too close to home. And we know holiday season for merchandisers is not as joyful as it is for consumers.<\/p>\n<p>Rather, it\u2019s a pretty stressful, life-consuming time of year. You\u2019re up all night before launching new products, or spend hours reordering a page. We created this video in honor of you, because we understand your pain.<\/p>\n<p>But we\u2019re here to tell you that the season that could be jolly. Not all things need to stress you out as much &#8211; we can help take some of that load off of you. Keep reading to see how.<\/p>\n<p><iframe frameborder=\"0\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/Nn11biSMl00\" width=\"700\"><\/iframe>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>&#8220;My merchandiser spent 5 hours reordering the page to not show low inventory products.&#8221;<\/h3>\n<p><strong>&#8211; Kristina,&nbsp;Denim Fashion Company<\/strong><\/p>\n<p>Often times, there are metrics that merchandisers track and would like to see reflected in the ranking of their products. Some of these metrics may include offline revenue (revenue generated outside of their website), margin and inventory. These indicators may not be taken into consideration or do not play a part in the signal of the algorithmic ranking of a page. As a result, merchandisers have to spend hours to move products on pages to reflect ranking that takes these metrics into account.<\/p>\n<p>With Attribute (Numeric) Soft Boost, merchandisers are able to incorporate these new signals into the ranking of the page. This eliminates the frustration of having to merchandise products one by one, based on the chosen metric. All the merchandiser needs to do is select the metric or signal they\u2019d like to incorporate into the ranking (eg: margin), select the strength of the boost (0-100) and let BloomReach\u2019s algorithm take care of the rest.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/merchblog-1.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\u201cI pull all-nighters every time we launch new products.\u201d<\/h3>\n<p><strong>&#8211; Chris, Shoe &amp; Apparel&nbsp;Company<\/strong><\/p>\n<p>Launching new products on a site can be a tedious process for merchandisers. With some systems, merchandisers have to wait until the night before a big launch and manually select the new products that need to be featured because the system doesn\u2019t have capabilities to pre-merchandise products and launch them at a given time. With Pre-Launch Merchandising, all the frustrations associated with pulling all-nighters is eliminated.<\/p>\n<p>Instead of waiting until the last possible minute to merchandise new products, a merchandiser can plan weeks ahead of a new product launch and move new products in the product grid to be featured on top of category or search pages and launch additional collateral, like banners to call out those products, on those pages. Merchandisers have full autonomy and do not have to involve IT teams to help them coordinate when to have products show up on their site.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/merchblog-2.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u201c<\/strong>It takes tons of manual work to do visual storytelling in my product grid.<strong>\u201d<\/strong><\/h3>\n<p><strong>&#8211; Lauren, Fashion Retailer<\/strong><\/p>\n<p>For certain merchandisers, creating the perfect sequence of products is key to grabbing customers\u2019 attention. For some merchandisers, it\u2019s about creating a holistic view, such as a complete look for an outfit; from the camisole with cardigan, to the skirt, to accessories that go with the outfit. For others, it\u2019s about creating a theme, like pastel colored products lined up across the page for an Easter page.<\/p>\n<p>Whatever the use case is, this feature gives merchandisers super granular control over the product grid on their site to serve a specific experience for their customers, without completely overtaking the algorithmic ranking. Position based merchandising enables merchandisers to guide our ranking algorithm where to place specific types of products in the exact locations on the page. This is what makes this feature a great marriage between human curation and algorithms.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/merchblog-3-1.png\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>&#8220;I can\u2019t change displays fast enough when something goes viral.&#8221;<\/h3>\n<p><strong>&#8211; Jane, Fashion Retailer<\/strong><\/p>\n<p>When products move quickly on a site, it can be hard for a merchandiser to catch up through manual curation. Instead of relying on purely manual curation, merchandisers can take advantage of soft boost and bury, which gives a signal to the existing product ranking algorithm.<\/p>\n<p>Soft boost makes products more prominent on a page, moving them up the product grid. The higher the boost strength, the higher the result set that the products show. A soft bury is the inverse of a soft boost&#8211;it makes the product less prominent on the product grid. This can be used when merchandisers don\u2019t want to completely remove a product off a page, but would like it to be featured lower in the product grid.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u201cI don\u2019t know which products perform better. I need data to back-up my hypothesis.\u201d<\/h3>\n<p><strong>&#8211; Joe, Fashion Company<\/strong><\/p>\n<p>Merchandisers often don\u2019t have the right tools on justifying why certain products should appear higher or lower on the product grid when vying for those product slots. Sometimes, they need to give up certain product grid slots to other teams (eg: purchasing) based on decisions outside of their control.<\/p>\n<p>However, with <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/experiments-ab-testing\">A\/B testing<\/a>, merchandisers have the ability to test changes made to category or search pages by specifying different page variants, splitting incoming traffic to those pages and running a test to see which variants produce better results. At the end of an A\/B test, merchandisers have the hard data to drive the best business outcome for their site. This data can be used as evidence as to how a product grid should look across different pages of a site.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know these #merchandiserproblems hit probably a tad too close to home. And we know holiday season for merchandisers is not as joyful as it is for consumers. Rather, it\u2019s a pretty stressful, life-consuming time of year. You\u2019re up all night before launching new products, or spend hours reordering a page. We created this video [&hellip;]<\/p>\n","protected":false},"author":146,"featured_media":13282,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[],"industry":[],"channel":[],"topic":[],"class_list":["post-22388","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/146"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22388\/revisions"}],"predecessor-version":[{"id":50125,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22388\/revisions\/50125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/13282"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22388"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22388"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22388"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22388"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22388"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22388"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22388"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}