{"id":22385,"date":"2024-05-01T08:44:22","date_gmt":"2021-11-03T17:15:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/a-re-introduction-to-ecommerce-personalization"},"modified":"2024-06-17T20:44:19","modified_gmt":"2024-06-17T20:44:19","slug":"re-introduction-to-e-commerce-personalization","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/re-introduction-to-e-commerce-personalization","title":{"rendered":"A Re-Introduction to Ecommerce Personalization"},"content":{"rendered":"

If we\u2019re being brutally honest, reading about ecommerce personalization<\/a> has become a bit like getting those phone calls about your car\u2019s extended warranty that you may or may not even have\u2014you\u2019re getting tired of it. <\/p>\n

We\u2019re tired of it too: the demands of personalization, its unfulfilled promise, its shifting definition. We\u2019re tired of the term itself and the baggage that comes with it. <\/p>\n

Seeking clarity on the internet is almost always no help. One day an article tries to convince you that personalization is dead and the next day the top story is one that leaves you feeling defeated because your company isn\u2019t personalizing content like the world\u2019s best. And that\u2019s all next to paid ads, pop-ups, and emails screaming at you about reports, data, and customer opinions on the topic. <\/p>\n

It can be overwhelming, to say the least. But Bloomreach<\/a> is here to help. <\/p>\n

Ecommerce Personalization is Everything<\/h3>\n

The reality is that in the world of ecommerce, personalization is everything. <\/p>\n

It\u2019s what engages your customers, inspires them, and keeps them coming back. And getting it right so you can drive brand loyalty doesn\u2019t have to be as complicated as it seems, so long as you get your order of operations down. <\/p>\n

Starting with defining your \u201cpersonalization purpose\u201d will help guide your ecommerce personalization<\/a> journey, align your commerce-driving team, and ensure there\u2019s a light at the end of the proverbial tunnel. <\/p>\n

What\u2019s our personalization purpose at Bloomreach? Simple. It’s joy. Our goal is to help our customers bring elation to their customers through the Bloomreach Commerce Experience Cloud<\/a>.<\/p>\n

As you consider your company\u2019s purpose, keep joy in mind. It\u2019s easy to be distracted by the noise that surrounds personalization\u2014both positive and negative. But if your company\u2019s goal is to spread joyous experiences to your customers and delight them through positive experiences with your brand, consider adopting joy as your purpose as well. <\/p>\n

The Definition of Ecommerce Personalization <\/h3>\n

When it comes to ecommerce, personalization is so much more than a Webster\u2019s Dictionary definition, or even the various definitions you\u2019ll find floating around the internet. In our world, personalization is quite literally the key that unlocks growth for your company and allows for easy optimization of the customer experience. <\/p>\n

So, forget what you\u2019ve heard and what you think you know about personalization in the ecommerce space thus far. Here\u2019s a definition you can lean on and trust going forward. <\/p>\n

Personalization in ecommerce is the practice of using commerce data responsibly to get to know, guide, and impress your customers with experiences that are so relevant and contextual, they feel like magic. It spans cross-channel, on-site, and in-app, resulting in measurable journeys that engage and lead customers through brand awareness to product discovery to repeat purchases<\/em>. <\/p>\n

At Bloomreach, we pride ourselves on making personalization simple and actionable for marketers, merchandisers, CRM managers, and other key stakeholders. We do this with the Bloomreach Commerce Experience Cloud<\/a>, which features Engagement<\/a>, Discovery<\/a>, and Content<\/a> solutions that provide growth fuel for digital commerce<\/a>. <\/p>\n

<\/a><\/p>\n

\u201cKnow Me, Guide Me, Wow Me\u201d<\/h3>\n

Let\u2019s dive a little deeper into the Bloomreach definition of ecommerce personalization<\/a>, starting with our \u201cknow me, guide me, wow me\u201d approach to escorting customers through the journey. <\/p>\n

\u201cKnow Me\u201d<\/h4>\n

 Getting to know your customers is the most basic first step of ecommerce personalization. <\/p>\n

In today\u2019s market, that means collecting commerce data (more on this term later) compliantly to develop this baseline understanding. Without data, you\u2019re just guessing. What data points actually help you get to know customers? Website traffic, on-site interactions (page visits), interactions with email newsletters or other marketing emails, and many other key touchpoints that the customer has with your company.<\/p>\n

Additionally, the \u201cknow me\u201d concept must extend to all corners of your company. That means that the necessary data must not only be collected but shared across your entire technology stack for all key stakeholders to see and understand. <\/p>\n

\"\"<\/p>\n

\u201cGuide Me\u201d<\/h4>\n

Much like a tour guide, it\u2019s your company’s job to use ecommerce personalization<\/a> to guide customers to experiences with your brand that their data suggests they would enjoy. <\/p>\n

If your collected customer data leads you to infer that a customer lives in a cold weather climate and has previously shopped for sweatshirts, use that data accordingly. It\u2019s obviously best to showcase sweatshirts, hats, mittens, and other cold-weather apparel rather than sandals, sunglasses, and swimsuits in your product recommendations on your website. <\/p>\n

The point of personalization is to build additional brand loyalty and help facilitate the customer journey. Your personalization efforts must have those two end goals in mind at all times. <\/p>\n

\u201cWow Me\u201d<\/h4>\n

Imagine walking into your favorite brick-and-mortar clothing store and watching the shelves rearrange until all of your wishlist items prominently were displayed in your exact size and preferred color. <\/p>\n

Obviously, we can\u2019t do this in a real-life physical space, but ecommerce personalization can achieve this in a digital one. And not only that, but if you know your customers and have guided them appropriately, that means you have the necessary background knowledge and can make predictions about other things they\u2019re likely going to be interested in \u2014 shoes, jewelry, belts, scarves, etc. all in your customer\u2019s preferred style and size. This is beyond \u201ccustomers also bought\u201d, this is true personalization<\/a>, and the possibilities are nearly limitless. <\/p>\n

The deep background knowledge of your customers and products allows you to present an experience to them that is exactly what they are looking for, sometimes without them even realizing it. <\/p>\n

The Importance of Commerce Data <\/h3>\n

Let\u2019s circle back to the concept of commerce data<\/a> for a brief moment. While many of us aren\u2019t mathematicians or big fans of equations, the simple equation below will help you understand what we mean when we discuss commerce data and why it\u2019s so important to have in today\u2019s market. <\/p>\n

\"\"<\/p>\n

Customer data is of course the personal, behavioral, and demographic data collected by your company on those who shop with you and visit your e-shop. Product data is the information about a product that can be read, measured, and structured into a usable format. <\/p>\n

Having access to either customer or product data is essential depending on the nature of your ecommerce business. Having access to both\u2014or commerce data, as we call it\u2014is a key piece of the puzzle when it comes to using personalization to unlock commerce growth. <\/p>\n

Why? Because the combination of commerce data and the right technology stack can help companies across the world answer those questions they have about increasing digital revenue and optimizing the customer experience. <\/p>\n

Simply having product data isn\u2019t enough in today\u2019s market because you would be going in blind in your personalization attempts to individual customers. Basing personalization efforts off of inventory counts or sales numbers isn\u2019t the right type of data-driven personalization.  <\/p>\n

Only having customer data still leaves the major gap of connecting customers to your business and products. Knowing a shopper\u2019s preference on t-shirt type or size is worthless if you can\u2019t connect that shopper to that specific type of t-shirt on the corresponding category page. <\/p>\n

Personalization has changed ecommerce<\/a> \u2014 companies can now provide a granular, nearly individualized service to customers on a consistent basis. Having commerce data is step number one in upgrading your ecommerce personalization efforts and ensuring your company can offer these experiences.<\/p>\n

<\/a> <\/p>\n

Bloomreach Leads the Way with Ecommerce Personalization <\/h3>\n

If you are interested in learning more about ecommerce personalization, look no further. Bloomreach has compiled the Definitive Guide to Ecommerce Personalization<\/a> that goes in-depth on why your commerce-driving team needs to be aligned behind unified principles of working together to provide a connected customer experience. Don\u2019t miss it. <\/p>\n

Bloomreach offers the technology to businesses across the world to not only support personalization efforts, but to ensure that your company has the capability of offering a connected customer experience thanks to ecommerce personalization<\/a>. <\/p>\n

Bloomreach powers over $300 billion in commerce annually and serves over 850 customers in a wide variety of industries with our Commerce Experience Cloud<\/a>. If your company is ready to take the next step and ensure that customers no longer slip between the cracks because of a disjointed experience with your brand, schedule a personalized demo today<\/a> to see what Bloomreach can do for you. <\/p>\n","protected":false},"excerpt":{"rendered":"

If we\u2019re being brutally honest, reading about ecommerce personalization has become a bit like getting those phone calls about your car\u2019s extended warranty that you may or may not even have\u2014you\u2019re getting tired of it.  We\u2019re tired of it too: the demands of personalization, its unfulfilled promise, its shifting definition. We\u2019re tired of the term […]<\/p>\n","protected":false},"author":13,"featured_media":13116,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[365,364],"industry":[],"channel":[],"topic":[286,546],"class_list":["post-22385","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-marketing-automation","library_blog_tag-personalization","topic-commerce-experience","topic-personalization"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/13116"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22385"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22385"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22385"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22385"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22385"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22385"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22385"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}