{"id":22374,"date":"2023-11-01T15:10:23","date_gmt":"2023-11-01T15:06:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/6-loomi-merchandising-use-cases-that-you-need-to-know-about"},"modified":"2024-09-19T17:37:59","modified_gmt":"2024-09-19T17:37:59","slug":"loomi-merchandising-use-cases","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/loomi-merchandising-use-cases","title":{"rendered":"6 Loomi Merchandising Use Cases That You Need To Know About"},"content":{"rendered":"

As the ecommerce landscape continues to evolve, the list of responsibilities that fall under the merchandising umbrella continues to grow. Even though merchandisers are encouraged to be more strategic<\/u><\/a> and creative than ever before, the essential workflows of the role remain, and the onslaught of expectations \u2014 both new and old \u2014 can overwhelm your team. <\/p>\n

From managing content creation and site experience to executing personalization and A\/B testing, saying that merchandisers are dealing with a lot these days is an understatement. Plus, making sure all of these workflows come together in a cohesive business approach that translates into successful outcomes is ultimately setting one up for failure (unless you have the right tech solutions in place, of course).<\/p>\n

Bloomreach\u2019s in-house research with our valued customers reveals that merchandisers can realistically make between 9 to 13 meaningful business decisions per month that yield a positive return on investment. Without an effective search and merchandising tool to scale their decision-making capabilities, this limited bandwidth may not be enough to evolve one\u2019s business to the next stage.<\/p>\n

That\u2019s why merchandisers need Bloomreach<\/u><\/a>. By interweaving Loomi<\/u><\/a>, our AI built for ecommerce, throughout our entire solution, Bloomreach enables merchandisers to improve the shopping experience to drive customer engagement, brand loyalty, and revenue. Here\u2019s how. <\/p>\n

What Is Bloomreach\u2019s Loomi?<\/h2>\n

So\u2026what exactly is Loomi? At its core, Loomi is advanced AI specifically engineered for ecommerce<\/u><\/a>. It works in tandem with marketers and merchandisers to supercharge various aspects of their workflow, make them more effective in their roles<\/u><\/a>, and help them transform the shopping experience for their customers. <\/p>\n

\"Loomi<\/p>\n

Whether it\u2019s marketing campaigns, site search<\/u><\/a>, content, or personalization, Loomi gives ecommerce practitioners the capabilities they need to build personalized customer journeys across multiple channels in real time and at scale. Loomi is not just focused on the \u201chere and now\u201d aspect of ecommerce, either. It also predicts the probability of purchase, churn, and more. By combining Bloomreach’s first-party data with sophisticated AI, Loomi understands customers to their core and makes them feel supported in their unique shopping journey. <\/p>\n

How Does Loomi Help Merchandisers More Than Other Solutions?<\/h2>\n

Loomi infuses Bloomreach with an unmatched level of capabilities, turning search and merchandising into a seamless, intuitive experience that rival vendors can’t quite emulate. Let\u2019s explore these capabilities in more detail:<\/p>\n

Day Zero Learnings<\/h3>\n

Due to the vast dataset that Bloomreach has meticulously accumulated over the last 14 years, our advanced search engine possesses the inherent ability to seamlessly adapt to the ever-evolving behaviors of your customers. This means that instead of waiting for a pixel to learn your business or relying heavily on your merchandising team to diagnose and test rules, you\u2019ll experience immediate and tangible impact, ensuring optimal efficiency and effectiveness for your ecommerce company.<\/p>\n

Multilayered Personalization<\/h3>\n

Bloomreach sets itself apart from other vendors with a comprehensive multilayered personalization strategy. We offer query-level 1:1 personalization, meaning each search query can be individually tailored to match the user’s specific needs or preferences. But we also know this isn\u2019t enough to meet every customer\u2019s needs \u2014 that\u2019s why Bloomreach also provides segment-based personalization, which allows business users the option to either import their own segments or construct new ones using Bloomreach Engagement<\/u><\/a>. Finally, our solution includes a recommendations module that utilizes real-time user data and previous purchases to generate personalized recommendations. <\/p>\n