{"id":22372,"date":"2024-01-04T17:49:30","date_gmt":"2024-01-03T21:39:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/5-ways-to-improve-your-email-marketing-strategy"},"modified":"2025-03-20T22:49:06","modified_gmt":"2025-03-20T22:49:06","slug":"5-ways-to-improve-your-email-marketing-strategy","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/5-ways-to-improve-your-email-marketing-strategy","title":{"rendered":"5 Ways To Improve Your Email Marketing Strategy"},"content":{"rendered":"

The first email may have been sent in 1971, but email marketing is still<\/em> fresh in 2023, and there\u2019s never been a better time to invest in it.<\/p>\n

Email marketing is a powerful tool for businesses to reach audiences and drive conversions. 49% percent of shoppers<\/u><\/a> enjoy receiving promotional emails from their favorite brands on a weekly basis, and half of them<\/u><\/a> make a purchase as a result of marketing emails at least once per month.<\/p>\n

Emails can be the difference between marginal email marketing success and out-of-this-world results. From planning your email outreach to personalizing your content, try these five email marketing tips before you send your next email.<\/p>\n

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Key Takeaways<\/span><\/div>\n
Emails are a staple in every marketer\u2019s toolset. Here\u2019s what you need to know to create an effective email marketing strategy.<\/div>\n
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  1. Email marketing is crucial for your bottom line. Not only is it one of the most commonly used platforms, but it can also earn you up to $45 for every $1 spent in ROI, depending on your industry.<\/li>\n
  2. To create an email campaign, first set your goals and target audience. Then, you\u2019ll want to create relevant content and test everything.<\/li>\n
  3. Make your emails shine by focusing on deliverability and compliance, personalizing and automating where you can, and using AI to optimize the entire journey.<\/li>\n<\/ol>\n<\/div>\n

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    Why Does an Email Marketing Strategy Matter?<\/h2>\n

    Email marketing<\/u><\/a> may not be as trendy as social media or video marketing, but email campaigns reach a large audience and can earn serious money for ecommerce brands.<\/p>\n

    Four million people use email, and for every $1 spent on email marketing, you can expect to earn $36<\/u><\/a> (or more, depending on the industry). Needless to say, neglecting your email strategy means leaving a lot of annual revenue on the table.<\/p>\n

    \"Email<\/p>\n

    Email marketing also opens the door to unlimited personalization opportunities where you can customize your messages with special offers and recommendations.<\/p>\n

    Finally, email is popular among marketers, with two out of three<\/u><\/a> marketers using email campaigns to engage their target audience in 2022. To stay competitive in ecommerce, you must have an effective email marketing strategy.<\/p>\n

    How To Get Started With Email Marketing<\/h2>\n

    You can reap a lot of benefits from an email strategy. Here\u2019s how you can get started with unlocking more revenue and personalization potential.<\/p>\n

    Create a Plan<\/h3>\n

    If you want a successful email marketing strategy, planning is crucial. With a plan, your team is better equipped to distribute messages that appeal to and convert subscribers into customers.<\/p>\n

    When creating an email marketing campaign strategy, consider these factors:<\/p>\n