{"id":22368,"date":"2023-12-13T12:47:12","date_gmt":"2018-03-06T10:05:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/10-quick-wins-to-boost-your-revenue"},"modified":"2025-02-12T15:31:41","modified_gmt":"2025-02-12T15:31:41","slug":"10-quick-wins-boost-revenue","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/10-quick-wins-boost-revenue","title":{"rendered":"10 Quick Wins to Boost Your Revenue"},"content":{"rendered":"

Online fashion retailers<\/a> have to optimize\u00a0marketing campaigns by utilizing their deep understanding of customer behavior\u00a0in order to increase sales which results, of course, in higher revenue. \u00a0While you may be tempted to offer discounts on the products you sell to increase sales volume, this approach negatively affects your profit margin. \u00a0In this article we take a look at 10 quick wins that will help you boost your revenue.<\/p>\n

1. Tracking Your Customers\u2019 Behavior<\/h3>\n

Tracking your customers and how they behave on your site are some of the most important steps in order to increase sales. \u00a0From learning how long it takes them to reach your cart to finding out which pages are the most viewed, this can help you understand and better classify the type of customers you want to target with your marketing campaigns.<\/p>\n

Bloomreach\u2019s analytics toolkit can help you track user behavior on a deeply granular level. With Bloomreach\u00a0it\u2019s possible to track user paths within individual sessions, their interactions with various fields or any other action which you deem important. Coupled with powerful analytical reports, you can leverage these insights into actionable campaigns. You can see what\u2019s possible in our\u00a0Cookbook<\/a>.<\/p>\n

2. Countdown Incentives<\/h3>\n

Do not be afraid to make a push \u2013 utilizing a countdown incentive will especially make sense if you work with seasonality on short-term, specific campaigns.<\/p>\n

Bloomreach allows you to prepare any\u00a0countdown\u00a0<\/a>\u00a0you want: discount,\u00a0product available for last time\u00a0or\u00a0limited offer of product.\u00a0It will be\u00a0fully customizable again without the need of heavy involvement of your IT department.<\/p>\n

3. Work with Social-Proof, Scarcity and Captivating Copywriting<\/h3>\n

If you have the ability to track your customers in real-time, you can show how many customers may be interested in the particular item. Combine this also with low-stock information and you won\u2019t miss, especially in fashion.<\/p>\n

Bloomreach can do all that for you\u00a0and the end result may be a banner saying:\u00a0currently 25 people are watching this item, but there\u2019s only 10 items left in stock.<\/p>\n

4. Less is Sometimes More<\/h3>\n

Simplifying the product-pages can direct the customers to cart much faster.\u00a0When sites are too complex, people may get lost and lose interest.<\/p>\n

Bloomreach allows you to utilize WYSIWYG (what you see is what you get) content modification using our\u00a0Experiments<\/a>, with this feature you can modify the website on the fly, and highlight the most relevant elements on the page, so your customers don\u2019t get lost and can go through a more simplified, streamlined, version of the site.\u00a0People are usually spending 15 min on the content before reaching the cart, and Bloomreach\u00a0can help improve the content of your website again without heavy IT involvement.<\/p>\n

\"Learn<\/a><\/p>\n

5. Use GDPR for Your Benefit<\/h3>\n

When you ask your customers for their consent on receiving communication from you, do not hesitate to get to know them better and also ask them what categories \/ brands \/ types of clothes interest them the most. Not only will you be able to target your customers much more precisely, but you will also have all of the consents necessary to be\u00a0compliant with GDPR.<\/p>\n

Since with the advent of GDPR, sites selling to European customers should ask for GDPR consent anyway, take this opportunity to ask more about them; for example, you would show more expensive products to people who enjoy high-end products, they said so in your consent email.
\nBloomreach\u00a0allows you to setup your own custom survey to offer the other questions mentioned above, through email,\u00a0weblayer\u00a0or\u00a0custom consent page.<\/p>\n

6. A\/B Test Everything!<\/h3>\n

Run tests as often as possible to find the best campaign variant that generates more sales. Be it changing fonts, images or sizes of a button, call to action statements, you have to always run tests to see which change will help you generate more revenue.
\nWith automated A\/B test<\/a> evaluation, Bloomreach\u00a0can help you easily uncover the performing variant.<\/p>\n

7. Be Creative about Where You Recommend Products<\/h3>\n

Homepage or product-pages are obvious placements to show recommended content. But don\u2019t forget that you can also utilize in-cart positions to up-sell or cross-sell your customers with \u201cfrequently bought together\u201d models. Also, if we detect a non-exit intent, a pop-up banner with similar items to previously browsed can work wonders.<\/p>\n

Thanks to Bloomreach, you can put different placeholders in different parts of the page; on site of a large fashion retailer for instance, when a customer browsed multiple products and we\u2019ve identified the intent to leave the page, we created a weblayer which showed that customer similar products that they could be interested in buying.<\/p>\n

8. Aim for Bundling to Increase Order Value<\/h3>\n

Bundling products together and offering a special price for purchasing the whole outfit is a tactic which helps you generate more revenue. A similar tactic is to inspire customers with products which \u201cwould go well together\u201d.
\nUsing Bloomreach\u00a0in combination with your detailed product catalog, it\u2019s possible to even create a dynamically generated outfit bundle out of products which would go well together.<\/p>\n

9. Discounts may Raise Order Volume, But They Kill Your Profitability<\/h3>\n

Optimize for RPV or LTV rather than order volume.\u00a0Trying to boost your revenue by utilizing discounts will cut your overall profitability and it could even lower the perceived value of your products.<\/p>\n

In Bloomreach, you can create a report which helps you determine whether offered discounts had an increase on the conversion rate. \u00a0Furthermore,\u00a0by analyzing and optimizing for KPIs which matter,\u00a0you can focus customer segments which are actually delivering value to you.<\/p>\n

10. Go Multi-Channel<\/h3>\n

Using techniques like abandoned cart emails or banners with on-exit intent have been proven to increase product sales since you keep the product in the customer\u2019s mind. \u00a0Now a much better implementation of such techniques is to combine them so that you may reach those customers who already entered their email addresses and those who have not. Ecommerce companies which communicate consistently with their customers across multiple channels tend to generate higher revenue.<\/p>\n

Bloomreach excels in this area by offering multiple tools that allow you to\u00a0communicate consistently<\/a>\u00a0towards customers across different channels. \u00a0For example, you could work with text messages, browser and in-app push notifications and even retarget your users in\u00a0AdWords and Facebook ads<\/a>\u00a0in a way that a customer receives a highly personalized experience<\/a>.<\/p>\n

At Bloomreach, our team of experts can always support your company with the latest trends and ideas to improve your sales. \u00a0Don\u2019t hesitate to\u00a0get in touch with us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online fashion retailers have to optimize\u00a0marketing campaigns by utilizing their deep understanding of customer behavior\u00a0in order to increase sales which results, of course, in higher revenue. \u00a0While you may be tempted to offer discounts on the products you sell to increase sales volume, this approach negatively affects your profit margin. \u00a0In this article we take […]<\/p>\n","protected":false},"author":81,"featured_media":13593,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[370,365,371],"industry":[],"channel":[268],"topic":[],"class_list":["post-22368","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-headless-commerce","library_blog_tag-marketing-automation","library_blog_tag-product-recommendations","channel-email"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/81"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22368\/revisions"}],"predecessor-version":[{"id":56505,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22368\/revisions\/56505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/13593"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22368"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22368"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22368"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22368"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22368"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22368"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22368"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}