{"id":22360,"date":"2023-12-15T14:21:51","date_gmt":"2021-08-11T17:20:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/3-cdp-personalization-tactics-to-fuel-your-marketing"},"modified":"2024-09-17T10:17:23","modified_gmt":"2024-09-17T10:17:23","slug":"cdp-personalization-tactics-to-fuel-your-marketing","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/cdp-personalization-tactics-to-fuel-your-marketing","title":{"rendered":"3 CDP Personalization Tactics to Fuel Your Marketing"},"content":{"rendered":"

One of the best things about a customer data platform (CDP)<\/a> is that it opens up a world of ecommerce personalization<\/a> possibilities for marketers. <\/p>\n

Using a CDP to segment customers according to their behavior and subsequently deliver a personalized, omnichannel<\/a> experience is key to success in digital commerce<\/a>. <\/p>\n

In today’s digital-first world, personalization is paramount. And a marketer with an effective CDP has the secret sauce.  <\/p>\n

At Bloomreach, we define personalization as the practice of using product and customer data responsibly to build experiences so relevant and consistent, they feel like magic. We bring in measurable results for commerce companies by creating experiences that span cross-channel, on-site, in-app, to drive customers through the journey from brand awareness and product discovery to repeat purchases. <\/strong><\/p>\n

Because a CDP can collect data, it becomes the perfect starting point for personalization. The massive amount of aggregated data can be organized into a single customer view<\/a> that allows for near endless personalization possibilities. <\/p>\n

But where should you start? What is \u201cgood personalization\u201d these days? And how do you know when the personal customer data you are using to personalize communications is over the line, or \u201ccreepy\u201d? <\/p>\n

Let’s take a look at examples from some of the best companies in the world at personalizing content for their customers while discussing how you can use your CDP to personalize in a similar manner. But before we get into the how, let’s discuss the why. <\/p>\n

Why Personalization? <\/h3>\n

Why, in today’s digital world, is it so important to personalize your marketing communications? <\/p>\n

The importance of personalization in B2C marketing<\/a> cannot be overstated in today’s digital world. Customers are becoming more demanding of brands by the day and personalization is one of the tools that brands can use to meet these demands and foster customer loyalty. <\/p>\n

Marketers see an average increase<\/a> of 20% in sales when using personalized experiences and 80% of shoppers are more likely to buy from a company that offers personalized experiences. Additionally, 44% of consumers are likely to shop with a company repeatedly after a personalized shopping experience. <\/p>\n

Statistics show that engaging the right customers at the right moment with consistent and tailored communications across all of your channels leads to an increased number of conversions. <\/p>\n

So just personalize your communications and the revenue will flow in, right? If it were only that easy. <\/p>\n

There are so many elements of personalization that need to be considered in order to effectively reach your customers: how exactly to personalize, how to respect customer privacy while doing so, and what your company\u2019s end goal with the personalized marketing<\/a> communications is. <\/p>\n

According to our State of Commerce Experience 2021 Report<\/a>, 79% of buyers would change suppliers\/retailers if they had a poor experience with the brand. With the rise in consumer expectations in today\u2019s market, poor experiences can be synonymous with \u201cunpersonalized experiences\u201d. <\/p>\n

On the other hand, Gartner states that 80% of marketers<\/a> will abandon personalization by 2025 due to lack of ROI and challenges with customer data management<\/a>. There seems to be a huge opportunity for companies that can effectively personalize but few seem to be currently doing so. <\/p>\n

One path to avoid failure among Gartner\u2019s 80% is having an effective CDP and a solid plan to personalize content. Bloomreach Engagement<\/a> has helped hundreds of companies achieve success with personalization.  <\/p>\n