{"id":22353,"date":"2024-09-26T21:55:09","date_gmt":"2024-09-26T21:55:09","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/3-bloomreach-discovery-tricks-to-boost-revenue"},"modified":"2025-03-20T22:43:36","modified_gmt":"2025-03-20T22:43:36","slug":"3-bloomreach-discovery-tricks-to-boost-revenue","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/3-bloomreach-discovery-tricks-to-boost-revenue","title":{"rendered":"3 Bloomreach Discovery Ideas to Increase Revenue"},"content":{"rendered":"

With Bloomreach Discovery<\/u><\/a>, you know you\u2019re getting smarter site search for your brand right from the start. But because of how robust our solution is, there are likely some features you\u2019re not taking full advantage of.<\/p>\n

In this post, we take a look at three Bloomreach Discovery tricks you can use to further increase your conversions, average order value (AOV), and revenue.<\/p>\n

How to Increase Revenue<\/h2>\n

Offer Bundles and Upselling<\/h3>\n

Bundling and upselling are two effective techniques that can significantly increase your revenue. By offering complementary products together or encouraging customers to purchase a higher-end item, you can increase the average order value and overall sales.<\/p>\n

Use Bloomreach’s cross-category<\/a> recommendations to seamlessly present these bundles throughout the shopping journey, enticing more extensive purchases. Additionally, upsell by suggesting premium products or related add-ons through personalized recommendations, showcasing their added value.<\/p>\n

Implementing these strategies effectively fosters increased sales, customer satisfaction, and brand loyalty.<\/p>\n

Loyalty Programs and Subscription Models<\/h3>\n

Creating a loyalty program or subscription model is a fantastic way to cultivate repeat business and deepen relationships with your customers. Loyalty programs reward frequent shoppers with personalized incentives like discounts or exclusive offers, using Bloomreach’s data analysis tools. Subscription models offer convenience and predictability, ensuring steady revenue through regular product delivery.<\/p>\n

With Bloomreach’s real-time data insights<\/a>, you can analyze customer behavior to optimize your loyalty program or subscription model. By understanding what rewards and subscription options resonate with your audience, you can design a program that maximizes participation and satisfaction.<\/p>\n

Target Cart Abandonment with Retargeting and Discounts<\/h3>\n

Cart abandonment is a common challenge for ecommerce businesses, but it also presents an opportunity to convert hesitant shoppers into loyal customers. By implementing retargeting strategies<\/a> and offering targeted discounts, you can recover lost sales and increase revenue.<\/p>\n

Use Bloomreach’s open-time email recommendations<\/a> to re-engage customers who have abandoned their carts. Send personalized emails with dynamic content based on browsing history and preferences, offering incentives like discounts or free shipping to encourage purchase completion. Enhance conversion by using Bloomreach’s segmentation features to create targeted social media and display ad campaigns, reaching customers with personalized messages across multiple touchpoints.<\/p>\n

By addressing cart abandonment and offering compelling reasons to return, you can turn lost opportunities into valuable sales.<\/p>\n

Bloomreach’s Discovery Trick to Improve Revenue<\/h2>\n

Use Category Pathways To Encourage More Exploration<\/h3>\n

Many online stores tend to keep search results within a single category, but that\u2019s missing a big opportunity to engage your customers. With category pathways<\/u><\/a> in Bloomreach Discovery, you can bring in cross-category recommendations to encourage shoppers to go to other parts of your site.<\/p>\n

It all comes down to what you can infer<\/u><\/a> from your customers based on their browsing and shopping behavior. For example, if someone\u2019s searching for maternity clothing, then you can infer that they\u2019ll likely need baby clothing soon, too. By recommending baby clothes on the same page as maternity clothes, you can bring cross-category products top of mind and get customers to purchase more.<\/p>\n

\"ExampleAdditionally, you can get even more out of your cross-category modules by prioritizing high-margin items<\/u><\/a>, such as your own branded products.<\/p>\n

Remind Shoppers of Products They\u2019ve Recently Viewed<\/h3>\n

When a shopper has browsed or searched for specific products but didn\u2019t purchase them, you can keep them engaged by implementing a \u201crecently viewed<\/u><\/a>\u201d widget with Bloomreach Discovery.<\/p>\n

<\/p>\n

This algorithm will let you display personalized product recommendations<\/a> based on a user\u2019s past purchasing history, browsing behavior, and preferences. Since this shows up while a person is actively browsing or searching, you can significantly boost conversions by reminding them of products they\u2019ve shown interest in.<\/p>\n

Place a \u201crecently viewed\u201d widget on the homepage, product description pages, the add-to-cart page, during checkout, or even in the order confirmation. Learn how to add a \u201crecently viewed\u201d widget to your site<\/u><\/a>.<\/p>\n

Create Truly Real-time Email Recommendations<\/h3>\n

One of the big challenges in ecommerce is offering a consistent experience across web and email. This is because many existing solutions use send-time recommendations: Emails are personalized at the time they\u2019re sent, but as a result, can\u2019t take into account recent activity or product catalog updates.<\/p>\n

With Bloomreach Discovery, you can take advantage of open-time email recommendations. These recommendations render in real time as soon as the user opens the email, which means you never have to worry about the information being out of date or irrelevant. Bloomreach\u2019s email recommendations feature provides a unified, consistent digital experience across all channels, resulting in increased conversion rates and revenue.<\/p>\n

\"Use<\/p>\n

Open-time email recommendations are especially useful for use cases such as:<\/p>\n