{"id":22351,"date":"2024-04-24T09:42:19","date_gmt":"2023-04-07T13:08:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/3-ways-to-work-smarter-with-bloomreach-discovery-merchandising"},"modified":"2024-06-11T18:10:00","modified_gmt":"2024-06-11T18:10:00","slug":"work-smarter-with-bloomreach-discovery","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/work-smarter-with-bloomreach-discovery","title":{"rendered":"3 Ways To Work Smarter With Bloomreach Discovery Merchandising"},"content":{"rendered":"<p>Merchandisers already have to <a href=\"https:\/\/www.bloomreach.com\/en\/library\/whitepapers\/80-20-rule-of-merchandising\" rel=\"noopener noreferrer\" target=\"_blank\">juggle multiple roles<\/a> within ecommerce companies, from content creator and personalization expert to site experience designer and <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/experiments-ab-testing\">A\/B testing<\/a> specialist. Fortunately, <a href=\"https:\/\/www.bloomreach.com\/en\/products\/discovery\" rel=\"noopener noreferrer\" target=\"_blank\">Bloomreach Discovery<\/a> gives you everything you need to do crucial merchandising work more effectively instead of getting bogged down with manual tasks.&nbsp;<\/p>\n<p>Read on for three tips to help you work smarter with the Bloomreach Discovery platform.&nbsp;<\/p>\n<h2>Customize Your Product Card Attributes&nbsp;<\/h2>\n<p>When managing product grids, merchandisers need all the data they can get at their disposal. Bloomreach Discovery provides the flexibility to customize product card attributes to show the information that\u2019s most important to the merchandiser. Instead of only focusing on standard stats such as revenue per visitor (RPV) and conversion rate, you can now incorporate other data like inventory levels or <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/how-to-optimize-your-search-results-for-high-margin-items\" rel=\"noopener noreferrer\" target=\"_blank\">margin<\/a>.&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Customize product card attributes to show the most relevant information for you.\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/discovery-product-comparisons.jpg\" \/><\/p>\n<p>This feature has two key benefits for merchandisers:&nbsp;<\/p>\n<ul>\n<li>Improves data-driven decision-making. Get a full view of product performance data to gain valuable insights into what\u2019s working (and what isn\u2019t) with your current <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/the-ultimate-e-commerce-merchandising-guide\">merchandising strategy<\/a>.&nbsp;<\/li>\n<li>Boosts efficiency. Instead of cross-checking data between various sources, you get a snapshot of the most relevant information, which enables you to make smarter decisions \u2014 faster.&nbsp;<\/li>\n<\/ul>\n<h2>Fine-tune Your Boost Rules&nbsp;<\/h2>\n<p>Bloomreach Discovery allows you to <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/product-grid-merchandising-1\" rel=\"noopener noreferrer\" target=\"_blank\">boost products<\/a> based on various attributes. For more effective merchandising, you\u2019ll want to focus on creating rules that boost revenue. Try merchandising off attributes such as high inventory, high forecast, online-only products, profitability or margin, and BOPIS.&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Boost and bury attributes your products based on various attributes.\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/discovery-boost-and-bury.jpg\" \/><\/p>\n<p>Don\u2019t forget to create boost rules for specific scenarios, such as boosting:&nbsp;<\/p>\n<ul>\n<li>Seasonal or event-related products on category pages&nbsp;<\/li>\n<li>Sale items during a promotion<\/li>\n<li>Whitelabel or branded products on category pages<\/li>\n<li>New products when they launch<\/li>\n<\/ul>\n<p>By creating a smart ruleset in the Bloomreach Discovery dashboard, you can drive revenue without having to devote a lot of time manually tweaking the product grid.&nbsp;<\/p>\n<h2>Test and Target&nbsp;<\/h2>\n<p>You may have a good idea of what will move the needle for your company, but it\u2019s always best to validate that intuition with data. In Bloomreach Discovery, you can be more confident as you make category or search ranking changes by utilizing the <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/ab-testing\" rel=\"noopener noreferrer\" target=\"_blank\">A\/B testing<\/a> functionality.&nbsp;<\/p>\n<p>As you test, you can revert back to the default visitor experience or create an alternate starting point to test further variants. Keep testing your hypotheses to ensure you\u2019re getting the most out of your product grids.&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Testing and targeting ensures you're getting the most out of time and effort.\" src=\"https:\/\/www.bloomreach.com\/wp-content\/uploads\/2024\/05\/smarter-with-discovery-conversion.jpg\" \/><\/p>\n<p>If you want to test on a smaller scale, be sure to use <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\/targeting\" rel=\"noopener noreferrer\" target=\"_blank\">audience targeting<\/a>. Bloomreach Discovery\u2019s targeting features let you create specific merchandising rules for visitors who meet certain criteria or have specific characteristics, such as new vs. returning customers, device, campaign, or last activity.&nbsp;<\/p>\n<h2>Work Smarter With Bloomreach Discovery<\/h2>\n<p>These are only a few ways to take advantage of the Bloomreach Discovery platform and streamline your merchandising. Explore more ways to use Bloomreach Discovery in our <a href=\"https:\/\/documentation.bloomreach.com\/discovery\/docs\" rel=\"noopener noreferrer\" target=\"_blank\">documentation<\/a>, or read our guide on how to focus on the <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/stack-the-merchandising-odds-in-your-favor-by-doubling-down-on-the-20\" rel=\"noopener noreferrer\" target=\"_blank\">20% of merchandising tasks<\/a> that drive the greatest impact for your business.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merchandisers already have to juggle multiple roles within ecommerce companies, from content creator and personalization expert to site experience designer and A\/B testing specialist. Fortunately, Bloomreach Discovery gives you everything you need to do crucial merchandising work more effectively instead of getting bogged down with manual tasks.&nbsp; Read on for three tips to help you [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12922,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[366,371],"industry":[],"channel":[],"topic":[],"class_list":["post-22351","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ecommerce-search","library_blog_tag-product-recommendations"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":0,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/12922"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22351"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22351"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22351"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22351"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22351"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22351"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22351"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}