{"id":22349,"date":"2024-04-24T10:24:13","date_gmt":"2023-06-12T20:19:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/3-ways-to-use-boost-and-bury-rules-in-bloomreach-discovery-to-improve-conversions"},"modified":"2025-03-20T22:44:56","modified_gmt":"2025-03-20T22:44:56","slug":"3-ways-to-use-boost-and-bury-rules-in-bloomreach-discovery-to-improve-conversions","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/blog\/3-ways-to-use-boost-and-bury-rules-in-bloomreach-discovery-to-improve-conversions","title":{"rendered":"3 Ways To Use Boost and Bury Rules in Bloomreach Discovery To Improve Conversions"},"content":{"rendered":"

For ecommerce merchandisers, boosting and burying<\/u><\/a> are powerful tools that can drive significant results. And with Bloomreach Discovery<\/u><\/a>, this is even easier \u2014 by freeing up time from dealing with manual tasks, merchandisers can focus on the tasks that matter most<\/u><\/a>, like increasing conversions.<\/p>\n

Here are three ways to approach your boost and bury rules in Bloomreach Discovery to help improve your key metrics.<\/p>\n

Use Timed Rules Instead of All-Time Rules<\/h2>\n

Most tips around boosting and burying are dependent on the use case, and this one\u2019s no exception. In general<\/em>, you don\u2019t want to use all-time rules. This goes back to dealing with manual tasks \u2014 as you add more boost and bury rules, you\u2019ll find yourself quickly inundated with a complex web of potentially conflicting rulesets.<\/p>\n

So, trust the Bloomreach Discovery algorithm (after all, it\u2019s backed by the largest ecommerce dataset<\/u><\/a>) and use timed rules instead. These are especially useful for sitewide promotions, seasonal events, and new product launches. You can even schedule multiple ranking rules<\/u><\/a> for the same query or category, which is great for back-to-back campaigns like Black Friday and Cyber Monday.<\/p>\n

\"Example<\/p>\n

Once your timed rules expire, you\u2019ll be able to dig deeper<\/u> into what worked and what didn\u2019t, then apply those learnings to your next set of rules to improve your conversion rate.<\/p>\n

Know When To Act Globally vs. Locally<\/h2>\n

Your boost and bury rules can affect your entire site or just a specific page, so knowing when to use which rules will save you time and help you be more effective. Global rules are good for when you want to push high-margin items<\/u><\/a> and new arrivals, or when you want to impact the entire shopping journey. You can also use global rules to bury out-of-stock and out-of-season items, as well as products with high return rates, as these aren\u2019t going to help your conversions.<\/p>\n

\"Global<\/p>\n

Meanwhile, on the local level, not all categories are shopped the same way as subcategories. For example, you may find that shoppers tend to purchase a brand\u2019s jackets at a higher rate than their other clothes. In this case, you can set a rule to boost that brand within the jackets subcategory, but not within the broader clothing category. For local rules, you\u2019ll want to monitor and analyze shopper behavior and adjust rules per category as needed.<\/p>\n

Don\u2019t Overlook Attribute-Based Merchandising<\/h2>\n

Boosting attributes<\/u><\/a> is a powerful tool within Bloomreach Discovery, and it\u2019s one that\u2019s often overlooked. Unlike product ranking (where you boost or bury specific products), attribute ranking is based on characteristics that can span multiple products (e.g., boost all items that are made of metal).<\/p>\n

For instance, let\u2019s say you want to clear out stock while appealing to your customers\u2019 sense of FOMO. In Bloomreach Discovery, you can boost based on a \u201clow stock\u201d attribute \u2014 you can then pair that with marketing messaging and on-site banners to get customers to convert before the items are sold out.<\/p>\n

\"Example<\/p>\n

You can also try boosting attributes for high-margin items, season codes, and more. Plus, if there are conflicts between a boost rule and a bury rule, the bury rule will take precedence. That means you can apply attribute boosts and then bury based on other attributes to create higher-converting pages.<\/p>\n

Take Advantage of Bloomreach\u2019s Merchandising Features<\/h2>\n

These are just a few ways to use boost and bury rules to your advantage, but there\u2019s a lot more you can do with Bloomreach Discovery (including AI-driven innovations<\/a>). Next up, try exploring the differences between algorithm-driven and rule-driven recommendations<\/u><\/a>. Then, apply those tips to boost revenue<\/u><\/a> across your site. Happy merchandising!<\/p>\n","protected":false},"excerpt":{"rendered":"

For ecommerce merchandisers, boosting and burying are powerful tools that can drive significant results. And with Bloomreach Discovery, this is even easier \u2014 by freeing up time from dealing with manual tasks, merchandisers can focus on the tasks that matter most, like increasing conversions. Here are three ways to approach your boost and bury rules […]<\/p>\n","protected":false},"author":16,"featured_media":12811,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[513],"library_blog_tag":[366,371],"industry":[],"channel":[278,276,277],"topic":[285],"class_list":["post-22349","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-blog","library_blog_tag-ecommerce-search","library_blog_tag-product-recommendations","channel-results-pages","channel-category-pages","channel-product-pages","topic-grow-aov"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22349\/revisions"}],"predecessor-version":[{"id":59200,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/22349\/revisions\/59200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/12811"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=22349"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=22349"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=22349"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=22349"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=22349"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=22349"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=22349"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=22349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}