{"id":12432,"date":"2023-01-24T16:35:41","date_gmt":"2023-01-24T16:35:41","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=library&p=12432"},"modified":"2024-09-17T10:15:19","modified_gmt":"2024-09-17T10:15:19","slug":"the-power-of-bloomreachs-unique-data-architecture","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/guides\/the-power-of-bloomreachs-unique-data-architecture","title":{"rendered":"The Power of Bloomreach\u2019s Unique Data Architecture"},"content":{"rendered":"\n

In the fast-moving world of ecommerce, real-time marketing, and personalization is absolutely critical to success. There\u2019s no doubt that customer expectations for timely, relevant experiences have risen.<\/p>\n\n\n\n

Amazon raised the bar when it introduced Prime, and 2-day shipping and delivery became the gold standard. Now, anything that doesn\u2019t meet the consumer hunger for next-day or even same-day delivery isn\u2019t quite good enough.<\/p>\n\n\n\n

The age of the so-called \u201cPrime effect\u201d and Amazon-era expectations show no signs of slowing down either: 66% of consumers expect companies to understand their unique needs and preferences, and 52% expect personalized offers<\/a>.<\/p>\n\n\n\n

This is why real-time marketing matters. Real-time marketing is the practice of using data and technology to deliver personalized, relevant experiences for consumers, allowing businesses to respond to customer expectations with speed and accuracy while improving engagement, loyalty, and repeat business. Brands with the ability to execute on this are the ones that stand out and remain top of mind.<\/p>\n\n\n\n

A cornerstone of real-time marketing is the ability to use vast amounts of data to understand customers\u2019 needs and preferences in the moment.<\/p>\n\n\n\n

So imagine how powerful this would be if you could do this in less than a second. Enter in-memory computing \u2014 the technology that\u2019s revolutionizing real-time marketing.<\/p>\n\n\n\n

What Is In-memory Framework (IMF)?<\/h2>\n\n\n\n

In-memory framework (IMF), which includes an out-of-the-box in-memory database, allows users to have responses and data ingestion within milliseconds.<\/strong><\/p>\n\n\n\n

That\u2019s because this type of data architecture stores and processes data in the memory of a computer, rather than on a disk or external storage device. Data retrieved in this way results in faster access to your data.<\/p>\n\n\n\n

IMF is therefore used for applications like real-time personalization and recommendations\u2014basically anything that requires quick access to large amounts of data.<\/p>\n\n\n\n

With Bloomreach Engagement<\/a>, our customer data is stored in IMF, which has all the necessary data for your fast and accurate decisions kept in IMF, ensuring split-second read\/write speeds and real-time reporting and execution. Most of the real-time tracking data is processed within 5ms-2s, depending on the tracking type and instance. So, when you refresh a page with a report, the results are updated in real time \u2014 with no delays.<\/p>\n\n\n\n

An in-memory framework also eliminates the need to ingest data in a predefined schema, which enables flexible no-schema data structure or the ability to track specific types of non-standard interactions.<\/p>\n\n\n\n

What this ultimately means is that real-time marketing is actually \u201creal time\u201d instead of \u201cin a little bit.\u201d<\/p>\n\n\n\n

The speed, efficiency, and true customer understanding enabled by IMF is the difference between you meeting the expectations of your customers in their moment of need versus disappointing them with subpar, irrelevant experiences.<\/p>\n\n\n\n

Why You Should Care About In-memory Framework<\/h2>\n\n\n\n

There are several reasons why IMF should excite you and become a bedrock of your real-time marketing strategy:<\/p>\n\n\n\n