{"id":11536,"date":"2025-12-02T11:08:48","date_gmt":"2025-12-02T11:08:48","guid":{"rendered":"https:\/\/www.bloomreach.com\/library\/lower-cac-with-lookalike-customer-segments-based-on-ltv-or-purchase-intent"},"modified":"2025-12-02T11:08:48","modified_gmt":"2025-12-02T11:08:48","slug":"lower-cac-with-lookalike-customer-segments-based-on-ltv-or-purchase-intent","status":"publish","type":"library","link":"https:\/\/www.bloomreach.com\/en\/library\/use-cases\/lower-cac-with-lookalike-customer-segments-based-on-ltv-or-purchase-intent","title":{"rendered":"Lower CAC With Lookalike Customer Segments Based on LTV or Purchase Intent"},"content":{"rendered":"<h5>Opportunity<\/h5>\n<p>Lower customer acquisition cost (CAC), increase brand visibility, and drive traffic to a website, product, or service while increasing your return on investment.<\/p>\n<h5>Example<\/h5>\n<ul>\n<li>Create lookalike audiences using a seed list of high-value customers that&#8217;s based on lifetime value (LTV) or purchase intent.<\/li>\n<\/ul>\n<h5>Value<\/h5>\n<p>Target specific segments based on demographic, behaviors, and interests, and immediately reach a wider audience. Sync lists and segments, create lookalike audiences, and track these events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opportunity Lower customer acquisition cost (CAC), increase brand visibility, and drive traffic to a website, product, or service while increasing your return on investment. Example Create lookalike audiences using a seed list of high-value customers that&#8217;s based on lifetime value (LTV) or purchase intent. Value Target specific segments based on demographic, behaviors, and interests, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30007,"template":"","ew-regions":[],"ew-solutions":[],"library_type":[81],"library_blog_tag":[],"industry":[82,83,99,95,91,92,86,100,87,85,96,88],"channel":[273],"topic":[292,546,282],"class_list":["post-11536","library","type-library","status-publish","has-post-thumbnail","hentry","library_type-use-cases","channel-ads-and-social","topic-segment-customers","topic-personalization","topic-profitability"],"acf":{"library_blog_banner_content":"","library_blog_banner_cta1_text":"","library_blog_banner_cta1_href":"","library_blog_banner_cta1_new_tab":false,"library_blog_banner_cta2_text":"","library_blog_banner_cta2_href":"","library_blog_banner_cta2_new_tab":false,"library_blog_banner_bg_color":"#EAF7FE","library_blog_banner_cta_text_color":"#FFF","library_blog_banner_cta_bg_color":"#019ACE","library_blog_banner_cta2_text_color":"#000","library_blog_banner_cta2_bg_color":"#FFF","library_blog_chatgpt_content":"","library_blog_chatgpt_cta_href":"","library_blog_chatgpt_cta_text":"Ask ChatGPT"},"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/11536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/library"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/11536\/revisions"}],"predecessor-version":[{"id":72098,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library\/11536\/revisions\/72098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/30007"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=11536"}],"wp:term":[{"taxonomy":"ew_regions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-regions?post=11536"},{"taxonomy":"ew_solutions","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/ew-solutions?post=11536"},{"taxonomy":"library_type","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_type?post=11536"},{"taxonomy":"library_blog_tag","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/library_blog_tag?post=11536"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=11536"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=11536"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/topic?post=11536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}