{"id":91334,"date":"2026-06-19T14:00:00","date_gmt":"2026-06-19T14:00:00","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=91334"},"modified":"2026-06-18T15:27:26","modified_gmt":"2026-06-18T15:27:26","slug":"smg","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/smg","title":{"rendered":"SMG Replaces Legacy Platforms and Unifies 17 Brands With Bloomreach"},"content":{"rendered":"\n<p><a href=\"https:\/\/swissmarketplace.group\/\" target=\"_blank\" rel=\"noopener\">Swiss Marketplace Group<\/a> (SMG) is a pioneering network of online marketplaces that connects and empowers millions of people to make efficient, informed decisions across real estate, automotive, general marketplaces, and financial and insurance comparison services.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With 17 brands in its portfolio, SMG combines well-known local brands, high-intent audiences, and the scale to connect supply and demand across Switzerland&#8217;s most important life decisions.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":14,"featured_media":91338,"template":"","industry":[94],"channel":[273],"class_list":["post-91334","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-ads-and-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/91334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/91334\/revisions"}],"predecessor-version":[{"id":91353,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/91334\/revisions\/91353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/91338"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=91334"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=91334"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=91334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}