{"id":85830,"date":"2026-03-30T16:25:21","date_gmt":"2026-03-30T16:25:21","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=85830"},"modified":"2026-03-30T21:14:53","modified_gmt":"2026-03-30T21:14:53","slug":"hobbycraft-search-plus","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/hobbycraft-search-plus","title":{"rendered":"Hobbycraft Adapts to Shifting Search Behavior With Search+"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.hobbycraft.co.uk\/\" target=\"_blank\" rel=\"noopener\">Hobbycraft<\/a> has built a reputation as the go-to destination for crafters across the UK, stocking over 27,000 products across every creative category imaginable, from watercolor paints and knitting yarn to cake-decorating and jewelry-making supplies.\u00a0Already seeing strong results from <a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/hobbycraft-boosts-aov-and-rpv-with-bloomreachs-conditional-slot-merchandising\">conditional slot merchandising<\/a>, the team wanted to push further and explore what else Loomi AI could unlock for their business.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":15,"featured_media":85837,"template":"","industry":[82],"channel":[277,278,333],"class_list":["post-85830","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-product-pages","channel-results-pages","channel-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/85830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/85830\/revisions"}],"predecessor-version":[{"id":85888,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/85830\/revisions\/85888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/85837"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=85830"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=85830"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=85830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}