{"id":8081,"date":"2024-04-07T20:27:49","date_gmt":"2024-05-20T08:52:48","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/smartpak-embraces-ai-merchandising-practices-with-bloomreach-discovery"},"modified":"2026-02-25T21:55:47","modified_gmt":"2026-02-25T21:55:47","slug":"smartpak","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/smartpak","title":{"rendered":"SmartPak Embraces AI-Powered Merchandising With Bloomreach"},"content":{"rendered":"<p dir=\"ltr\"><a href=\"https:\/\/www.smartpakequine.com\/\" target=\"_blank\" rel=\"noopener\">SmartPak<\/a>, a <a href=\"https:\/\/covetrus.com\/\" target=\"_blank\" rel=\"noopener\">Covetrus<\/a> brand, was founded in 1999 based on one brilliant idea: creating single-packaged horse medication and supplements that are preselected and premeasured for each individual horse. In fact, the initial idea for SmartPak was sparked by a love for healthy horses and a passion for happy riders.<\/p>\n<p>Although SmartPak is foundationally a direct-to-consumer website, the business began to branch out into new markets as it gained recognition for its unique feeding system. Once the equine supplements retailer began to incorporate hard goods \u2014 like tack and equipment, apparel and gear, and even supplies for dogs \u2014 into its offerings, the company sought a way to continue delivering top-notch customer service and shopping experiences despite its fast growth.\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":8082,"template":"","industry":[82],"channel":[277,278],"class_list":["post-8081","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-product-pages","channel-results-pages"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/8081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/8081\/revisions"}],"predecessor-version":[{"id":80652,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/8081\/revisions\/80652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/8082"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=8081"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=8081"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=8081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}