{"id":77169,"date":"2025-12-11T21:30:18","date_gmt":"2025-12-11T21:30:18","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=77169"},"modified":"2026-02-26T16:31:03","modified_gmt":"2026-02-26T16:31:03","slug":"motorpoint","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/motorpoint","title":{"rendered":"Motorpoint Boosts Email Efficiency by 40% Per Week With Bloomreach\u00a0"},"content":{"rendered":"\n<p><strong>Industry:<\/strong> <a href=\"https:\/\/www.bloomreach.com\/en\/industries\/retail-brands\">Automotive retail<\/a><br><strong>Tech stack:<\/strong> Migrated from <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/migrate-sfmc-to-bloomreach\">Salesforce Marketing Cloud (SFMC)<\/a> to <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\">Loomi AI-powered marketing automation<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.motorpoint.co.uk\/\" target=\"_blank\" rel=\"noopener\">Motorpoint<\/a> is the UK&#8217;s leading independent retailer of nearly new and used cars, offering car buyers the chance to shop thousands of hand-picked vehicles from over 30 manufacturers in store and online. Motorpoint opened its first store in 1998 and now has <a href=\"https:\/\/www.motorpoint.co.uk\/stores\" target=\"_blank\" rel=\"noopener\">21 stores<\/a> across the United Kingdom, offering car buyers award-winning customer service and unbeatable prices.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":13,"featured_media":77170,"template":"","industry":[82],"channel":[268],"class_list":["post-77169","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/77169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":3,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/77169\/revisions"}],"predecessor-version":[{"id":80299,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/77169\/revisions\/80299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/77170"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=77169"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=77169"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=77169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}