{"id":76276,"date":"2025-12-01T20:05:30","date_gmt":"2025-12-01T20:05:30","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=76276"},"modified":"2026-02-20T18:49:37","modified_gmt":"2026-02-20T18:49:37","slug":"defender-fortnine","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/defender-fortnine","title":{"rendered":"Defender Boosts Add-to-Cart Rates With Conversational Shopping"},"content":{"rendered":"\n<p><a href=\"https:\/\/defender.com\/en_us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Defender<\/a> (owned by <a href=\"https:\/\/fortnine.ca\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">FortNine Group<\/a>) is a marine retailer specializing in marine supplies, inflatable boats, and outboard motors. Founded in 1938, Defender prides itself on knowledgeable staff with a mission of making boating more accessible for enthusiasts across North America.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":16,"featured_media":76286,"template":"","industry":[87,1285],"channel":[276,277,278],"class_list":["post-76276","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-category-pages","channel-product-pages","channel-results-pages"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/76276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/76276\/revisions"}],"predecessor-version":[{"id":76289,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/76276\/revisions\/76289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/76286"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=76276"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=76276"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=76276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}