{"id":7568,"date":"2024-04-24T11:33:25","date_gmt":"2024-05-20T08:50:14","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/how-river-island-enhanced-a-great-email-marketing-program-with-bloomreach-engagement"},"modified":"2026-02-27T19:15:49","modified_gmt":"2026-02-27T19:15:49","slug":"how-river-island-enhanced-a-great-email-marketing-program-with-bloomreach","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/how-river-island-enhanced-a-great-email-marketing-program-with-bloomreach","title":{"rendered":"How River Island Enhanced a Great Email Marketing Program With Bloomreach"},"content":{"rendered":"<p>Popular high street fashion brand River Island had a successful <a href=\"https:\/\/www.bloomreach.com\/en\/products\/engagement\/email-marketing\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> program in place. But as a tech-savvy company that is always looking for ways to innovate, test, and close the gap on any inefficiencies, River Island wanted to evaluate how its <a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2021\/email-marketing-analytics-deep-dive-metrics\" target=\"_blank\" rel=\"noopener\">email metrics<\/a> could be further optimized.&nbsp;<\/p>\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":7569,"template":"","industry":[84],"channel":[268],"class_list":["post-7568","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7568\/revisions"}],"predecessor-version":[{"id":80869,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7568\/revisions\/80869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/7569"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=7568"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=7568"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=7568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}