{"id":75059,"date":"2025-11-17T16:40:40","date_gmt":"2025-11-17T16:40:40","guid":{"rendered":"https:\/\/www.bloomreach.com\/?post_type=case_study&#038;p=75059"},"modified":"2026-02-26T16:37:44","modified_gmt":"2026-02-26T16:37:44","slug":"iiaa","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/iiaa","title":{"rendered":"IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach"},"content":{"rendered":"\n<p><strong>Industry:<\/strong> <a href=\"https:\/\/www.bloomreach.com\/en\/industries\/retail\">Beauty<\/a><br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/iiaa.co.uk\/\" target=\"_blank\" rel=\"noopener\">The International Institute for Active Ageing (IIAA)<\/a> is home to scientifically proven, planet-positive skin health brands that are redefining how people feel in their skin. Leading with science, innovation, and knowledge, IIAA is transforming the beauty industry through a holistic approach to skin health.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As the umbrella company for four interconnected brands \u2014 Advanced Nutrition Programme, et al., Environ, and Eventis \u2014 IIAA operates across both DTC and B2B channels, uniting skincare, supplements, and intelligent beauty technology to deliver complete, science-led results.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":14,"featured_media":75061,"template":"","industry":[83,82],"channel":[273,268,275],"class_list":["post-75059","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-ads-and-social","channel-email","channel-weblayers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/75059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":1,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/75059\/revisions"}],"predecessor-version":[{"id":75060,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/75059\/revisions\/75060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/75061"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=75059"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=75059"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=75059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}