{"id":7364,"date":"2024-04-24T09:37:12","date_gmt":"2024-05-20T08:48:08","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/woolworths-metro60-uses-bloomreach-engagement-and-bloomreach-content-to-ensure-fast-grocery-delivery"},"modified":"2026-02-26T17:12:47","modified_gmt":"2026-02-26T17:12:47","slug":"woolworths-metro60","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/woolworths-metro60","title":{"rendered":"Woolworths&#8217; MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery"},"content":{"rendered":"<p><a href=\"https:\/\/www.woolworths.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Woolworths Supermarkets<\/a> is an Australian chain of supermarkets and grocery stores owned by <a href=\"https:\/\/www.woolworthsgroup.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Woolworths Group<\/a>. Founded in 1924, Woolworths is Australia\u2019s biggest supermarket chain and the overall largest retailer in Australia. The company is driving forward the future of grocery shopping with its app <a href=\"https:\/\/www.milkrun.com\/au\" target=\"_blank\" rel=\"noopener\">MILKRUN Powered by Metro<\/a>. With this app dedicated to grocery delivery, customers get the best of Woolworths delivered in under 60 minutes.<\/p>\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":56204,"template":"","industry":[92],"channel":[271,268,270,269,275],"class_list":["post-7364","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-app-inbox","channel-email","channel-in-app","channel-sms-mms","channel-weblayers"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7364\/revisions"}],"predecessor-version":[{"id":58045,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7364\/revisions\/58045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/56204"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=7364"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=7364"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=7364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}