{"id":7349,"date":"2024-04-24T09:37:51","date_gmt":"2024-05-20T08:48:04","guid":{"rendered":"https:\/\/www.bloomreach.com\/case_study\/fitflop-migrates-marketing-automation-and-esp-activity-to-bloomreach-engagement"},"modified":"2026-02-26T22:35:14","modified_gmt":"2026-02-26T22:35:14","slug":"fitflop-email-case-study","status":"publish","type":"case_study","link":"https:\/\/www.bloomreach.com\/en\/case-studies\/fitflop-email-case-study","title":{"rendered":"FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach"},"content":{"rendered":"<p><a href=\"https:\/\/www.fitflop.com\/uk\/en\/\" target=\"_blank\" rel=\"noopener\">FitFlop<\/a> set about changing the footwear industry in 2007 and hasn\u2019t looked back since \u2014 supporting its customers with the perfect combination of biomechanics, comfort, and fashion. When the company first entered the scene, it was generally accepted that a shoe could not both look good and feel great. It has set about changing that one step at a time and empowered customers to live an active and fulfilled life by supporting them with proper footwear.<\/p>\n","protected":false},"author":1,"featured_media":7350,"template":"","industry":[82,84],"channel":[268],"class_list":["post-7349","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","channel-email"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7349\/revisions"}],"predecessor-version":[{"id":80840,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/case_study\/7349\/revisions\/80840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media\/7350"}],"wp:attachment":[{"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/media?parent=7349"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/industry?post=7349"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/www.bloomreach.com\/en\/wp-json\/wp\/v2\/channel?post=7349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}